For over three hours on Sunday, NASCAR fans held their breaths and tried their best to send good vibes for the driver they wanted to win the race, and/or win the Championship. While three competitors came up short, it was Kyle Larson who stood under the confetti in the end. Fans who watched the TV broadcast experienced a higher-than-usual number of side-by-side commercials, a nice way to shine a light on the sponsors, yet keep the race on the screen. For those who like to know precisely how many regular commercials and side-by-sides there were, and how much time they took during the broadcast, here is this week’s breakdown. Look for the annual round-up of all the commercial stats for the season coming your way soon.
Race and Commercial Breakdown of the 2021 NASCAR Cup Series Championship Race
Start time to record race/commercial periods: 3:18 PM
End time to record race/commercial periods: 6:47 PM
Total minutes of complete race broadcast: 209
Minutes of race broadcast: 178
Minutes of traditional commercials: 31
Minutes of side-by-side commercials: 15
Total number of commercials: 108
Total number of companies or entities advertised: 48
Total number of traditional commercials (not split-screen): 67
Total number of companies or entities advertised: 42
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 41
Total number of companies or entities advertised: 18
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 7
Companies seen the most in commercials during this broadcast: WPXI (7 times); Coke Zero Sugar (6 times); Geico (4 times); Ford Performance (4 times); Amazon (4 times)
Breakdown of what the commercials were, by category:
NBC/TV Previews/Promos:
‘Yellowstone’ on Paramount paramountnetwork.com/shows/Yellowstone – 2
IMSA imsa.com on NBC Sports – 1
Busch Clash NASCAR.com/LAColiseum – 1
Rolex 24 daytonainternationalspeedway.com – 1
Sunday Night Football on NBC/NBC Sports & Peacock – 1
Olympics on NBC nbcolympics.com – 1
‘Annie Live!’ on NBC – 1
‘Chicago Fire’ nbc.com/Chicago-fire – 1
‘La Brea’ on NBC nbc.com/la-brea – 1
‘Law & Order: Organized Crime’ nbc.com/law-and-order-organized-crime – 1
‘Law & Order: SVU’ nbc.com/law-and-order-special-victims-unit – 1
‘Monday Night Raw’ usanetwork.com/wwe-raw – 1
‘The Voice’ nbc.com/the-voice – 1
Total: 14
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 7
Patete Kitchens patetekitchens.com – 1
Total: 8
Restaurants/Food
Coke Zero Sugar us.coca-cola.com/zero-sugar – 3
Door Dash doordash.com – 2
Pringles pringles.com – 2
Sonic sonicdrivein.com – 2
Mountain Dew mountaindew.com/ – 1
Total: 10
Beer/Alcohol
Busch busch.com – 1
Total: 1
Car/Truck/Bike
Ford ford.com – 2
GoodYear goodyear.com – 2
WeatherTech.com weathertech.com – 1
Total: 5
Insurance/Health
PowertothePatients.org (Erik Jones) – 2
Progressive progressive.com – 2
Geico.com geico.com – 2
AAA aaa.com – 1
FoldsofHonor.org/squadron – 1
LetsAllScreen.com – 1
USAA.com usaa.com – 1
Total: 10
Financial
Capital One capitalone.com – 1
Total: 1
Technology
Amazon amazon.com – 4
Fan Duel fanduel.com – 3
Bose bose.com – 2
Total: 9
Products/Services for the Home and Personal Use
Blue Emu blue-emu.com – 2
Breztri breztri.com – 2
Oofos.com – 1
Trelegy trelegy.com – 1
Xarelto xarelto-us.com – 1
Total: 7
Shipping
FedEx fedex.com/ – 1
Total: 1
Racing Related
Nitro Rally Cross nitrorallycross.com – 1
Total: 1
Race brdcast times: Comm. brdcast times:
3:18 PM – 3:23 PM – 5 3:23 PM – 3:25 PM – 2
3:25 PM – 3:29 PM – 4 3:29 PM – 3:32 PM – 3
3:32 PM – 3:44 PM – 12 3:44 PM – 3:46 PM – 2
3:46 PM – 3:54 PM – 8 3:54 PM – 3:56 PM – 2
3:56 PM – 4:04 PM – 8 4:04 PM – 4:06 PM – 2
4:06 PM – 4:14 PM – 8 4:14 PM – 4:16 PM – 2
4:16 PM – 4:24 PM – 8 4:24 PM – 4:26 PM – 2
4:26 PM – 4:28 PM – 2 4:28 PM – 4:30 PM – 2
4:30 PM – 4:39 PM – 9 4:39 PM – 4:41 PM – 2
4:41 PM – 4:58 PM – 17 4:58 PM – 5:00 PM – 2
5:00 PM – 5:05 PM – 5 5:05 PM – 5:08 PM – 3
5:08 PM – 5:17 PM – 9 5:17 PM – 5:19 PM – 2
5:19 PM – 5:37 PM – 18 5:37 PM – 5:39 PM – 2
5:39 PM – 5:40 PM – 1 5:40 PM – 5:42 PM – 2
5:42 PM – 6:34 PM – 52 6:34 PM – 6:35 PM – 1
6:35 PM – 6:47 PM – 12 6:47 PM – checkered flag
Total race brdcst time: 178 Total comm. brdcst time: 31
Number of companies featured during broadcast: 19
(Monster Energy; Coca-Cola, Coke Zero Sugar ; Busch Beer, #BuschPitBoss #sweepstakes ; Ford Performance; Toyota; HendrickCars.com ; Sunoco; GoodYear; Geico; USAA/VeteransDay ; AMR Ruoff Mortgage ruoff.com ; Credit One Bank; Xfinity; PeacockTV.com ; ‘Chucky’ on SyFy & USA; ‘La Brea’ on NBC; IMSA on NBC Sports ; Sunday Night Football on NBC & Peacock; NASCAR app; NASCAR.com/Drive; NASCAR.com/Daytona500 CHAMPION ; NASCAR.com/FordPlayoffsPromo)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:48 PM – 4:51 PM
PNC Bank; Coke Zero Sugar; Toyota; Xfinity.com/nascar ; Sonic; Busch Clash NASCAR.com/LAColiseum ; PeacockTV.com
5:28 PM – 5:30 PM
Xfinity/nascar ; KFC; Ally Bank; Mountain Dew; USAA; Busch Clash NASCAR.com/LAColiseum; PeacockTV.com
5:50 PM – 5:52 PM
Xfinity.com/nascar ; Geico; Toyota; PNC Bank; Sunday Night Football on NBC & Peacock
5:57 PM – 5:59 PM
USAA; Sonic; Ford Performance; Coke Zero Sugar; Ally Bank
6:04 PM – 6:07 PM
Verizon/FrontLine ; Subway; Capital One; Mountain Dew; Progressive; Busch Clash NASCAR.com/LAColiseum ; ‘La Brea’ on NBC
6:13 PM – 6:15 PM
Geico; PNC Bank; Toyota (Bubba Wallace); KFC; Xfinity.com/nascar
6:22 PM – 6:24 PM
USAA; Sonic; Ford Performance; Coke Zero Sugar; Ally Bank