It was not a dark and stormy night in Loudon, NH, for those NASCAR fans attending the Cup race on Sunday. It did rain (enough to cause an hour and a half delay); but it wasn’t truly a storm; and it was definitely not at night, as the powers-that-be sliced a few laps off of the race before the sun completely disappeared. For the fans watching at home, the rain interrupted, and so did the commercials. For those who would like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2021 Foxwoods Resort Casino 301
Start time to record race/commercial periods: 3:00 PM
Stop for rain delay: 3:47 PM
Restart broadcast: 5:09 PM
End time to record race/commercial periods: 8:11 PM
Total minutes of complete race broadcast: 229
Minutes of race broadcast: 205
Minutes of traditional commercials: 24
Minutes of side-by-side commercials: 8
Total number of commercials: 81
Total number of companies or entities advertised: 40
Total number of traditional commercials (not split-screen): 60
Total number of companies or entities advertised: 35
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 21
Total number of companies or entities advertised: 16
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Coca-Cola (4 times); Olympics (4 times); Sonic (4 times); T-Mobile (4 times); Xfinity (4 times); Amazon (4 times)
Breakdown of what the commercials were, by category:
NBC/TV Previews/Promos:
Olympics on NBC nbcolympics.com – 4
LPGA Golf on Golf Channel – 2
Golf on Golf Channel – 1
Golf on Golf Channel and NBC Sports – 1
PLL Lacrosse on NBCSN – 1
Paralympic Games Paralympic.org – 1
Total: 10
Local News/Sports/Points-of-Interest in Penna.
BMW Pittsburgh bmwpittsburgh.com – 3
BetRivers.com – 1
PNC VirtualWallet.com virtualwallet.com – 1
Total: 5
Restaurants/Food
Sonic sonicdrivein.com – 3
McDonald’s mcdonalds.com – 3
Coca-Cola cocacola.com – 2
Door Dash doordash.com – 1
Mountain Dew mountaindew.com/ – 1
Tovala.com – 1
Total: 11
Beer/Alcohol
Bud Light budlight.com – 1
Total: 1
Car/Truck/Bike
Ram Trucks ram.com – 2
Ford ford.com – 2
Advance Auto advanceautoparts.com – 1
Carvana.com carvana.com – 1
Carvana.com carvana.com (Jimmie Johnson) – 1
Sunoco sunocoinc.com – 1
Toyota toyota.com – 1
Total: 9
Insurance/Health
USAA.com usaa.com – 2
Geico.com geico.com – 1
Total: 3
Wireless Phone
T-Mobile t-mobile.com/ – 4
Xfinity Mobile xfinitymobile.com – 1
Total: 5
Home Improvement
ACE Hardware ACEHardware.com – 2
Total: 2
Financial
CreditKarma.com creditkarma.com – 1
Total: 1
Technology
Amazon amazon.com – 4
BetMGM sports.betmgm.com – 1
MLB.TV – 1
Xfinity/NASCAR xfinity.com/nascar – 1
Total: 7
Products/Services for the Home and Personal Use
Blue Emu blue-emu.com – 1
Breztri breztri.com – 1
Just for Men ControlGX Shampoo justformen.com/control-gx-shampoo.html/ – 1
Warby Parker warbyparker.com – 1
Total: 4
Racing Related
Darlington Raceway darlingtonraceway.com – 1
Watkins Glen theglen.com – 1
Total: 2
Race brdcast times: Comm. brdcast times:
3:00 PM – 3:04 PM – 4 3:04 PM – 3:06 PM – 2
3:06 PM – 3:10 PM – 4 3:10 PM – 3:12 PM – 2
3:12 PM – 3:33 PM – 21 3:33 PM – 3:35 PM – 2
3:35 PM –3:47 PM – 12 3:47 PM – rain delay
5:09 PM – 5:40 PM – 31 5:40 PM – 5:42 PM – 2
5:42 PM – 5:52 PM – 10 5:52 PM – 5:54 PM – 2
5:54 PM – 6:02 PM – 8 6:02 PM – 6:06 PM – 4
6:06 PM – 6:19 PM – 13 6:19 PM – 6:21 PM – 2
6:21 PM – 6:30 PM – 9 6:30 PM – 6:32 PM – 2
6:32 PM – 6:38 PM – 6 6:38 PM – 6:40 PM – 2
6:40 PM – 7:12 PM – 32 7:12 PM – 7:14 PM – 2
7:14 PM – 7:24 PM – 10 7:24 PM – 7:26 PM – 2
7:26 PM – 8:11 PM – 45 8:11 PM – checkered flag
Total race brdcst time: 205 Total comm. brdcst time: 24
Number of companies featured during broadcast: 19
(NASCAR.com/Kids500 enter ‘sound’ ; Monster Energy; Door Dash; KFC; Coca-Cola; Busch Beer, Busch Light Apple #buschlightapple #sweepstakes ; Ford Performance; Toyota, Toyota Camry TRD ; Ram Trucks; Geico; USAA; Progressive; Carvana #NoFinishLines ; Credit One Bank GoCreditOne.com ; PNC Bank; Xfinity; Premier Lacrosse League on CNBC; Olympics Opening Ceremony on NBC; NBC Sports on Sirius XM NASCAR Radio channel 90; NASCAR.com/Drive ; NASCAR app)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
6:56 PM – 6:58 PM
Geico; Xfinity.com/nascar ; Advance Auto Parts; Coca-Cola; NASCAR.com/Camping
7:06 PM – 7:08 PM
Toyota (Bubba Wallace); Sonic; Credit Karma; Mountain Dew; Progressive; DaytonaInternationalSpeedway.com
7:35 PM – 7:36 PM
Geico; Mike’s Hard Lemonade; Coca-Cola; Door Dash; MISpeedway.com
7:54 PM – 7:57 PM
Ally Bank (Alex Bowman); 5 Hour Energy drink; Credit Karma; Advance Auto Parts; Xfinity.com/nascar
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