Commercial breakdown: 2021 Drydene 400

In this week’s commercial breakdown, Geico wins the number of mentions during the race broadcast with 10 times. Drydene, the company that sponsored the race, wasn’t verbally mentioned at all, but its name was visually seen in various places. Toyota was seen in ads with Kyle Busch and Bubba Wallace; and Xfinity was seen as an ISP, a cable company, an Entitlement Partner of the Xfinity Series, and a Premier Partner of NASCAR overall. NASCAR fans may get overwhelmed with all of the sponsor pleasing, but it is what brings us the races to begin with. For those who like to know precisely how many sponsors were featured in ads, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2021 Drydene 400

Start time to record race/commercial periods: 1:54 PM
End time to record race/commercial periods: 5:35 PM
Total minutes of complete race broadcast: 221
Minutes of race broadcast: 179
Minutes of traditional commercials: 42
Minutes of side-by-side commercials: 9

Total number of commercials: 122
Total number of companies or entities advertised: 62
Total number of traditional commercials (not split-screen): 100
Total number of companies or entities advertised: 59
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 22
Total number of companies or entities advertised: 17
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 4

Companies seen the most in commercials during this broadcast: Geico (10 times); Xfinity (8 times); Ram Trucks (6 times); Coca-Cola (6 times); McDonald’s (5 times)

Breakdown of what the commercials were, by category:

Fox/FS1

Baseball on Fox Sports foxsports.com/mlb – 3
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 2
‘House Broken’ on Fox fox.com/house-broken – 2
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer #NASCARSalutes – 1
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar NASCAR.com/Tickets – 1
TSL Football thespringleague.com on Fox – 1
‘Crime Scene Kitchen’ on Fox fox.com/crime-scene-kitchen – 1
‘Lego Masters’ fox.com/lego-masters – 1

Total: 13

Local News/Sports/Points-of-Interest in Penna.

Cochran cochran.com – 2
PNC.com/lowcashmode pnc.com/lowcashmode – 2
C Harper Chevy East CHarperChevyEast.com – 1
Star Lake Pavilion livenation.com/venue/KovZpZAEk71A/the-pavilion-at-star-lake-events and Dierks Bentley Dierks.com – 1

Total: 6

Restaurants/Food

McDonald’s mcdonalds.com – 5
Subway Subway.com – 3
Wendy’s wendys.com – 2
Coca-Cola cocacola.com – 2
diet Dr. Pepper drpepper.com – 2
Little Caesars littlecaesars.com – 1
Marcos Pizza marcos.com – 1
Mountain Dew mountaindew.com/ – 1
Pure Protein pureprotein.com – 1

Total: 18

Beer/Alcohol

Bud Light budlight.com – 2
Budweiser budweiser.com – 1
Jack Daniels jackdaniels.com – 1

Total: 4

Car/Truck/Bike

Ram Trucks ram.com – 4
Ford ford.com – 3
Armor All facebook.com/armorall – 3
Mother’s CMX Car Care mothers.com – 2
NissanUSA.com nissanusa.com – 2
Advance Auto advanceautoparts.com – 2
Discount Tire – America’s Tire discounttire.com – 2
CarFax.com carfax.com – 1
Chevy chevy.com – 1
Dodge dodge.com – 1
Toyota toyota.com – 1
Toyota toyota.com (Kyle Busch) – 1
Toyota toyota.com (Bubba Wallace) – 1
WeatherTech.com weathertech.com – 1

Total: 25

Insurance/Health

Geico.com geico.com – 4
Liberty Mutual libertymutual.com – 2
USAA.com usaa.com – 2
TakeonPD.com – 1

Total: 9

Wireless Phone

T-Mobile t-mobile.com/ – 3
Cricket Wireless cricketwireless.com – 1

Total: 4

Home Improvement

Kioti tractors kioti.com – 2
Mahindra mahindrausa.com – 1

Total: 3

Financial

AmeriSave.com – 2
Turbo Tax turbotax.com – 2
Credible.com – 1

Total: 5

Technology

Dell.com dell.com/ – 2
Amazon amazon.com – 1
IBM ibm.com – 1
Xfinity.com/selfprotection xfinity.com/selfprotection – 1
Xfinity/mysavings xfinity.com/mysavings – 1

Total: 6

Products/Services for the Home and Personal Use

Allegra allegra.com – 1
Entresto.com entresto.com – 1
Just for Men ControlGX Shampoo justformen.com/control-gx-shampoo.html/ – 1
Xyzal xyzal.com – 1

Total: 2

Travel

Hotels.com hotels.com – 2
Walt Disney World disneyworld.disney.go.com – 2

Total: 4

Racing Related

SonomaRaceway.com sonomaraceway.com – 1

Total: 1

Race brdcast times:      Comm. brdcast times:

1:54 PM – 1:57 PM – 3      1:57 PM – 2:00 PM – 3
2:00 PM – 2:03 PM – 3      2:03 PM – 2:05 PM – 2
2:05 PM – 2:20 PM – 15      2:20 PM – 2:23 PM – 3
2:23 PM – 2:31 PM – 8      2:31 PM – 2:34 PM – 3
2:34 PM – 2:41 PM – 7      2:41 PM – 2:43 PM – 2
2:43 PM – 2:50 PM – 7      2:50 PM – 2:52 PM – 2
2:52 PM – 3:11 PM – 19      3:11 PM – 3:14 PM – 3
3:14 PM – 3:16 PM – 2      3:16 PM – 3:18 PM – 2
3:18 PM – 3:24 PM – 6      3:24 PM – 3:26 PM – 2
3:26 PM – 3:32 PM – 6      3:32 PM – 3:34 PM – 2
3:34 PM – 3:39 PM – 5      3:39 PM – 3:42 PM – 3
3:42 PM – 3:50 PM – 8      3:50 PM –3:53 PM – 3
3:53 PM – 4:09 PM – 16      4:09 PM – 4:12 PM – 3
4:12 PM – 4:15 PM – 3      4:15 PM – 4:18 PM – 3
4:18 PM – 4:24 PM – 6      4:24 PM – 4:27 PM – 3
4:27 PM – 4:44 PM – 17      4:44 PM – 4:47 PM – 3
4:47 PM – 5:35 PM – 48      5:35 PM – checkered flag

Total race brdcst time: 179      Total comm. brdcst time: 42

Number of companies featured during broadcast: 26
(AutismDelaware.org ; Monster Energy; NASCAR.com/VAX Vaccines.gov ; Fox Bet Super 6 app, Clint’s Stage 2 Contest; McDonald’s; Hunt Bros. Pizza; Subway; KFC; Bush’s Baked Beans; Coca-Cola; Busch Beer; Ford Performance; Toyota; Ram Trucks; Kioti Tractors; Geico; USAA; PNC Bank; Credible.com; Credit One Bank; Xfinity; MLB on Fox; MLS on FS1; iRacing.com; ‘Friday Night Smackdown’ on Fox; Upcoming Xfinity Series race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

2:58 PM – 3:00 PM
Camping World Truck Series NASCAR.com/trucks ; Geico; Ram Trucks; Little Caesars; Upcoming COT Cup race

3:59 PM – 4:01 PM
Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity; Jack Daniels; Subway; Toyota (Kyle Busch); Upcoming COT Cup Series race

5:02 PM – 5:05 PM
USAA; Ram Trucks; Xfinity.com/NASCAR ; Pizza Hut; MLB on FS1; MLS on FS1; Camping World Truck Series NASCAR.com/Trucks

5:14 PM – 5:16 PM
Xfinity Series NASCAR.com/Xfinity ; Ford; Geico; Wendy’s; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity