During Sunday’s Cup Bank of America Roval race in Charlotte, fans were banking on an exciting race. The drivers were banking on making it through the chicane, but not to bank on anyone’s help as the race for the chase gets tighter. One other thing fans can bank on is commercials during the race broadcast. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2021 Bank of America ROVAL 400
Start time to record race/commercial periods: 2:10 PM
End time to record race/commercial periods: 5:45 PM
Total minutes of complete race broadcast: 215
Minutes of race broadcast: 176
Minutes of traditional commercials: 39
Minutes of side-by-side commercials: 12
Total number of commercials: 131
Total number of companies or entities advertised: 55
Total number of traditional commercials (not split-screen): 101
Total number of companies or entities advertised: 50
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 30
Total number of companies or entities advertised: 18
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Coke Zero Sugar (7 times); Sonic (5 times); Upcoming Cup race (5 times); Sunday Night Football (5 times)
Breakdown of what the commercials were, by category:
NBC/TV Previews/Promos:
Upcoming Cup race on NBC/NBC Sports – 4
Sunday Night Football on NBC/NBC Sports & Peacock – 2
Golf on Golf Channel – 1
Soccer on NBCSNnbcsports.com/soccer – 1
‘Chicago MED’ nbc.com/Chicago-med ‘Chicago PD’ nbc.com/Chicago-pd ‘Chicago Fire’ nbc.com/Chicago-fire – 1
‘La Brea’ on NBC nbc.com/la-brea – 1
‘Monday Night Raw’ usanetwork.com/wwe-raw – 1
MSNBC msnbc.com – 1
‘The Voice’ nbc.com/the-voice – 1
Total: 13
Movies
‘No Time to Die’ 007.com/no-time-to-die/ – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 3
BetRivers.com – 3
PA Lottery palottery.state.pa.us/ – 1
Total: 7
Restaurants/Food
Coke Zero Sugar us.coca-cola.com/zero-sugar – 6
Sonic sonicdrivein.com – 5
Little Caesars littlecaesars.com – 4
Pringles pringles.com – 4
Door Dash doordash.com – 2
Kit Kat kitkat.com – 2
Mountain Dew mountaindew.com/ – 2
Reese’s reeses.com – 2
Subway Subway.com – 1
Total: 28
Car/Truck/Bike
Old Dominion Freight Lines odfl.com/Home/ – 3
GoodYear goodyear.com – 3
Ford ford.com – 2
WeatherTech.com weathertech.com – 2
Toyota toyota.com – 1
Total: 11
Insurance/Health
Geico.com geico.com – 2
GetVaccineAnswers.org – 2
Progressive progressive.com – 2
NHTSA nhtsa.org – 1
NJM Insurance – 1
PowertothePatients.org (Erik Jones) – 1
USAA.com usaa.com – 1
Total: 10
Wireless Phone
T-Mobile t-mobile.com/ – 1
Total: 1
Home Improvement
YellaWood yellawood.com – 2
Harbor Freight harborfreight.com – 1
Kioti tractors kioti.com – 1
Total: 4
Financial
CreditKarma.com creditkarma.com – 3
Total: 3
Education
Kent State kent.edu – 1
Total: 1
Legal
White Heart Legal 1-800-867-6800 – 1
Total: 1
Technology
Whoop whoop.com – 4
Amazon amazon.com – 4
DraftKings.com draftkings.com – 1
Xfinity/NASCAR xfinity.com/nascar – 1
Total: 10
Products/Services for the Home and Personal Use
Blue Emu blue-emu.com – 4
Breztri breztri.com – 4
Trelegy trelegy.com – 1
Total: 9
Travel
Ark Encounter arkencounter.com – 1
Total: 1
Racing Related
Daytona 500 daytona500.com #DAYTONA500 – 1
Total: 1
Race brdcast times: Comm. brdcast times:
2:10 PM – 2:13 PM – 3 2:13 PM – 2:15 PM – 2
2:15 PM – 2:20 PM – 5 2:20 PM – 2:22 PM – 2
2:22 PM – 2:35 PM – 13 2:35 PM – 2:38 PM – 3
2:38 PM – 2:45 PM – 7 2:45 PM – 2:47 PM – 2
2:47 PM – 2:49 PM – 2 2:49 PM – 2:51 PM – 2
2:51 PM – 2:58 PM – 7 2:58 PM – 3:00 PM – 2
3:00 PM – 3:02 PM – 2 3:02 PM – 3:04 PM – 2
3:04 PM – 3:06 PM – 2 3:06 PM – 3:08 PM – 2
3:08 PM – 3:14 PM – 6 3:14 PM – 3:17 PM – 3
3:17 PM – 3:20 PM – 3 3:20 PM – 3:22 PM – 2
3:22 PM – 3:32 PM – 10 3:32 PM – 3:33 PM – 1
3:33 PM – 3:35 PM – 2 3:35 PM – 3:36 PM – 1
3:36 PM – 3:43 PM – 7 3:43 PM – 3:45 PM – 2
3:45 PM – 3:59 PM – 14 3:59 PM – 4:01 PM – 2
4:01 PM – 4:05 PM – 4 4:05 PM – 4:07 PM – 2
4:07 PM – 4:14 PM – 7 4:14 PM – 4:17 PM – 3
4:17 PM – 4:42 PM – 25 4:42 PM – 4:44 PM – 2
4:44 PM – 5:05 PM – 21 5:05 PM – 5:07 PM – 2
5:07 PM – 5:18 PM – 11 5:18 PM – 5:20 PM – 2
5:20 PM – 5:45 PM – 25 5:45 PM – checkered flag
Total race brdcst time: 176 Total comm. brdcst time: 39
Number of companies featured during broadcast: 18
(Bank of America; Windows of Hope nascar.com/news-media/2021/09/28/inspired-by-young-fan-kurt-busch-introduces-window-of-hope/ ; AMR; Sonic; Coca-Cola, Coke Zero Sugar; Busch Beer; Ford Performance; Toyota, TRD; GoodYear; Geico; Jackpot Party jackpotparty.com, AJJackpot.com ; Whoop.com ; Xfinity; ‘La Brea’ on NBC; Ryder Cup Golf; Sunday Night Football on NBC & Peacock; @NASCARNation ; NASCAR app; NASCAR.com/FordPlayoffsPromo ; NASCAR.com/Drive; ‘NASCAR America Post-Race Show’ on NBCSN )
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:50 PM – 3:53 PM
Ally Bank (Alex Bowman); Applebee’s; USAA; Xfinity.com/nascar ; Upcoming Cup race; Sunday Night Football on NBC & Peacock
4:23 PM – 4:25 PM
Verizon/frontline ; Subway; Geico; Coke Zero Sugar; Toyota (Kyle Busch); Sunday Night Football on NBC & Peacock; Golf on Golf channel
4:32 PM – 4:34 PM
Applebee’s; Ford Performance; Xfinity.com/nascar ; USAA; Sunday Night Football on NBC & Peacock; Golf on Golf channel
9:49 PM – 9:52 PM
Sunoco; Verizon/frontline ; Ram Trucks; Progressive; Soccer on NBCSN; ‘La Brea’ on NBC
10:08 PM – 10:10 PM
Geico; Subway; Xfinity.com/nascar ; Coke Zero Sugar; Toyota (Bubba Wallace)