There was a ‘Big One’. It was wild. There was victorious joy; there was deep sadness and regret. No, it wasn’t Talladega; we just experienced that. This was Texas. It was hours of excitement for the fans. For those watching on television, it was all that, plus commercials. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2021 Autotrader EchoPark Automotive 500
Start time to record race/commercial periods: 1:49 PM
End time to record race/commercial periods: 6:03 PM
Total minutes of complete race broadcast: 254
Minutes of race broadcast: 207
Minutes of traditional commercials: 47
Minutes of side-by-side commercials: 14
Total number of commercials: 145
Total number of companies or entities advertised: 63
Total number of traditional commercials (not split-screen): 116
Total number of companies or entities advertised: 57
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 29
Total number of companies or entities advertised: 20
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Coke Zero Sugar (8 times); Sonic (6 times); WPXI (5 times); Geico (5 times)
Breakdown of what the commercials were, by category:
NBC/TV Previews/Promos:
‘La Brea’ on NBC nbc.com/la-brea – 3
Sunday Night Football on NBC/NBC Sports & Peacock – 2
‘Chicago Fire’ nbc.com/Chicago-fire – 2
Peacock peacocktv.com – 2
‘The Voice’ nbc.com/the-voice – 2
‘America’s Big Deal’ on USA usanetwork.com/americas-big-deal – 1
NFL nfl.com/ – 1
‘Chucky’ on USA & SciFi – 1
‘Clash of the Cover Bands’ on E
eonline.com/shows/clash_of_the_cover_bands – 1
‘Law & Order: Organized Crime’ nbc.com/law-and-order-organized-crime – 1
‘Law & Order: SVU’ nbc.com/law-and-order-special-victims-unit – 1
‘Monday Night Raw’ usanetwork.com/wwe-raw – 1
Total: 18
Movies
‘Halloween Kills’ halloweenmovie.com – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 5
BetRivers.com – 4
DonsAppliances.com – 1
PNC.com pnc.com – 1
Total: 11
Restaurants/Food
Coke Zero Sugar us.coca-cola.com/zero-sugar – 6
Sonic sonicdrivein.com – 5
Subway Subway.com – 4
Door Dash doordash.com – 4
Mountain Dew mountaindew.com/ – 4
Applebees applebees.com – 3
Kit Kat kitkat.com – 2
Pringles pringles.com – 2
Reese’s reeses.com – 2
Total: 32
Car/Truck/Bike
WeatherTech.com weathertech.com – 3
Old Dominion Freight Lines odfl.com/Home/ – 3
Midas midas.com – 2
Chevy chevy.com – 1
Ram Trucks ram.com – 1
Ford ford.com – 1
GoodYear goodyear.com – 1
Toyota toyota.com – 1
Toyota toyota.com (Kyle Busch) – 1
Total: 14
Insurance/Health
Geico.com geico.com – 3
USAA.com usaa.com – 2
Progressive progressive.com – 1
Total: 6
Wireless Phone
T-Mobile t-mobile.com/ – 1
Verizon/Frontline Verizon.com/frontline – 1
Total: 2
Home Improvement
NatureStone.com – 1
Total: 1
Financial
Capital One capitalone.com – 2
SpeedyCash.com – 2
Total: 4
Legal
ChaffinLuhana.com – 2
Jack Goodrich YoureWorthFightingFor.com – 1
Total: 3
Technology
Whoop whoop.com – 4
Xfinity/NASCAR xfinity.com/nascar – 4
Amazon amazon.com – 3
Amazon Prime amazon.com/prime – 1
Bose bose.com – 1
Fan Duel fanduel.com – 1
NASCAR Ignition nascar.com/news-media/2021/08/11/nascar-21-ignition-gets-green-flag-for-oct-28-2021-preorders-start-aug-12/ – 1
Total: 15
Products/Services for the Home and Personal Use
Blue Emu blue-emu.com – 3
Breztri breztri.com – 1
Just For Men justformen.com – 1
SportClips.com sportclips.com – 1
Trelegy trelegy.com – 1
Total: 7
Travel
Ark Encounter arkencounter.com – 1
Total: 1
Racing Related
Martinsville Speedway martinsvillespeedway.com – 1
Total: 1
Race brdcast times: Comm. brdcast times:
1:49 PM – 1:51 PM – 2 1:51 PM – 1:54 PM – 3
1:54 PM – 1:58 PM – 4 1:58 PM – 2:00 PM – 2
2:00 PM – 2:14 PM – 14 2:14 PM – 2:17 PM – 3
2:17 PM – 2:24 PM – 7 2:24 PM – 2:26 PM – 2
2:26 PM – 2:34 PM – 8 2:34 PM – 2:37 PM – 3
2:37 PM – 2:47 PM – 10 2:47 PM – 2:49 PM – 2
2:49 PM – 2:57 PM – 8 2:57 PM – 2:59 PM – 2
2:59 PM – 3:14 PM – 15 3:14 PM – 3:17 PM – 3
3:17 PM – 3:19 PM – 2 3:19 PM – 3:21 PM – 2
3:21 PM – 3:31 PM – 10 3:31 PM – 3:33 PM – 2
3:33 PM – 3:41 PM – 8 3:41 PM – 3:43 PM – 2
3:43 PM – 3:53 PM – 10 3:53 PM – 3:56 PM – 3
3:56 PM – 4:03 PM – 7 4:03 PM – 4:05 PM – 2
4:05 PM – 4:17 PM – 12 4:17 PM – 4:19 PM –2
4:19 PM – 4:21 PM – 2 4:21 PM – 4:24 PM – 3
4:24 PM – 4:33 PM – 9 4:33 PM – 4:36 PM – 3
4:36 PM – 4:58 PM – 22 4:58 PM – 5:00 PM –2
5:00 PM – 5:15 PM – 15 5:15 PM – 5:16 PM – 1
5:16 PM – 5:22 PM – 6 5:22 PM – 5:24 PM – 2
5:24 PM – 5:29 PM – 5 5:29 PM – 5:31 PM – 2
5:31 PM – 5:43 PM – 12 5:43 PM – 5:44 PM – 1
5:44 PM – 6:03 PM – 19 6:03 PM – checkered flag
Total race brdcst time: 207 Total comm. brdcst time: 47
Number of companies featured during broadcast: 26
(Monster Energy; Hunt Bros. Pizza; Sonic; Door Dash; Coca-Cola, Coke Zero Sugar; Busch Beer; Ford Performance; Toyota; Ram Trucks; Geico; Progressive; USAA; Columbia Sportswear ; Ruoff Mortgage ruoff.com ; Credit One Bank, GoCreditOne.com ; SpeedyCash.com ; Xfinity.com/ ; PeacockTV.com ; ‘Chucky’ on USA & SciFi ; ‘La Brea’ on NBC; NBC Local News; Nightly News with Lester Holt; Sunday Night Football on NBC & Peacock;i NASCAR App; @NASCARNation ; NASCAR.com/StartYourTundra ; NASCAR.com/Drive ; ‘NASCAR America Post-Race Show’ on NBCSN; 3 Remaining Cup races on NBC/NBC Sports)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:06 PM – 3:08
PNC Bank; Coke Zero Sugar; Verizon/FrontLine ; Sonic; USAA; Upcoming Cup race
4:11 PM – 4:14 PM
Verizon/FrontLine ; Geico; CreditKarma.com ; Toyota (Bubba Wallace); Daytona500.com
4:42 PM – 4:45 PM
Progressive; Carvana.com; Carvana.com; PNC Bank; Upcoming Cup race; Sunday Night Football on NBC & Peacock
4:51 PM – 4:54 PM
Ally Bank (Alex Bowman); Sonic; Ford Performance; Coke Zero Sugar; USAA; ‘Halloween Kills’ on Peacock
5:09 PM – 5:12 PM
Sunoco; Geico; CreditKarma.com; Toyota (Kyle Busch); Law & Order SVU; College Football