Following last week’s very moist weather that held up the race for days, NASCAR fans were fearing the same for Martinsville. It was not the case, though, and there were no rain delays at all. However, there was a lot of precipitation in the form of tears… most notably ones of joy for Chase Elliott, and ones of despair for Kevin Harvick. What happened on the track, however, does not affect how many commercials there are during a race. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2020 Xfinity 500
Start time to record race/commercial periods: 1:56 PM
End time to record race/commercial periods: 5:55 PM
Total minutes of complete race broadcast: 239
Minutes of race broadcast: 198
Minutes of traditional commercials: 41
Minutes of side-by-side commercials: 12
Total number of commercials: 122
Total number of companies or entities advertised: 53
Total number of traditional commercials (not split-screen): 93
Total number of companies or entities advertised: 49
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 29
Total number of companies or entities advertised: 17
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 5 + one stand-alone ad for Coca-Cola
Companies seen the most in commercials during this broadcast: Sonic (7 times); America First Action PAC (6 times); Coca-Cola (6 times); WPXI (6 times); Breeder’s Cup (5 times); Geico (5 times)
Breakdown of what the commercials were, by category:
NBC/TV Previews/Promos:
Breeder’s Cup breederscup.com on NBC/NBCSN – 3
Sunday Night Football on NBC/NBC Sports – 3
‘Chicago MED’ nbc.com/Chicago-med ‘Chicago PD’ nbc.com/Chicago-pd ‘Chicago Fire’ nbc.com/Chicago-fire – 2
Upcoming Cup race on NBC/NBC Sports – 2
NFL/Votes nfl.com/votes – 2
Peacock peacocktv.com – 2
NBC.com – 1
Election Night on NBC – 1
College Football on NBC/NBC Sports – 1
‘American Ninja Warrior’ nbc.com/american-ninja-warrior – 1
‘Law & Order: SVU’ nbc.com/law-and-order-special-victims-unit – 1
‘The Voice’ nbc.com/the-voice – 1
Total: 20
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 6
Total: 6
Restaurants/Food
Sonic sonicdrivein.com – 5
McDonald’s mcdonalds.com – 4
Door Dash doordash.com – 2
Burger King burgerking.com – 1
Coca-Cola cocacola.com – 1
KFC kfc.com/ – 1
Subway Subway.com – 1
Wendy’s wendys.com – 1
Total: 16
Beer/Alcohol
Jack Daniels jackdaniels.com – 2
Total: 2
Car/Truck/Bike
Advance Auto Parts DieHardisBack.com – 3
Toyota toyota.com – 2
Chevy chevy.com – 1
Ram Trucks ram.com – 1
Ford ford.com – 1
GoRVing.com gorving.com – 1
NAPA napaonline.com/ – 1
Buyatoyota.com buyatoyota.com – 1
WeatherTech.com weathertech.com – 1
Total: 12
Insurance/Health
Geico.com geico.com – 3
Liberty Mutual libertymutual.com – 2
USAA.com usaa.com – 2
AFibStroke.com afibstroke.com – 1
Total: 8
Wireless Phone
Cricket Wireless cricketwireless.com – 4
T-Mobile t-mobile.com/ – 1
Total: 5
Technology
Verizon/5G verizon.com/5G – 3
Amazon amazon.com – 1
Amazon Alexa amazon.com/alexa – 1
RotoWorld.com/Edge – 1
Xfinity/NASCAR xfinity.com/nascar – 1
Total: 7
Travel
UniversalOrlando.com – 1
Total: 1
Shipping
FedEx fedex.com/ – 1
Total: 1
Political/Special Interest
America First Action a1apac.org – 6
Future Forward USA futureforwardusa.org – 4
Sean Parnell seanforcongress.co – 2
Donald Trump donaldtrump.com – 1
Joe Biden joebiden.com – 1
Priorities USA Action priorities.org – 1
Total: 15
Race brdcast times: Comm. brdcast times:
1:56 PM – 1:58 PM – 2 1:58 PM – 2:01 PM – 3
2:01 PM – 2:05 PM – 4 2:05 PM – 2:07 PM – 2
2:07 PM – 2:20 PM – 13 2:20 PM – 2:22 PM – 2
2:22 PM – 2:28 PM – 6 2:28 PM – 2:30 PM – 2
2:30 PM – 2:38 PM – 8 2:38 PM – 2:40 PM – 2
2:40 PM – 2:44 PM – 4 2:44 PM – 2:46 PM – 2
2:46 PM – 2:54 PM – 8 2:54 PM – 2:56 PM – 2
2:56 PM – 2:59 PM – 3 2:59 PM – 3:02 PM – 3
3:02 PM – 3:06 PM – 4 3:06 PM – 3:08 PM – 2
3:08 PM – 3:13 PM – 5 3:13 PM – 3:15 PM – 2
3:15 PM – 3:16 PM – 1 3:16 PM – 3:18 PM – 2
3:18 PM – 3:25 PM – 7 3:25 PM – 3:27 PM – 2
3:27 PM – 3:28 PM – 1 3:28 PM – 3:29 PM – 1
3:29 PM – 3:40 PM – 11 3:40 PM – 3:42 PM – 2
3:42 PM – 3:46 PM – 4 3: 46 PM – 3:48 PM – 2
3:48 PM – 3:56 PM – 8 3:56 PM – 3:58 PM – 2
3:58 PM – 3:59 PM – 1 3:59 PM – 4:01 PM – 2
4:01 PM – 4:16 PM – 15 4:16 PM – 4:18 PM – 2
4:18 PM – 4:53 PM – 35 4:53 PM – 4:55 PM – 2
4:55 PM – 5:16 PM – 21 5:16 PM – 5:17 PM – 1
5:17 PM – 5:32 PM – 15 5:32 PM – 5:33 PM – 1
5:33 PM – 5:55 PM – 22 5:55 PM – checkered flag
Total race brdcst time: 198 Total comm. brdcst time:41
Number of companies featured during broadcast: 22
(Monster Energy; Sonic; Coca-Cola; Busch Beer; Toyota; Ram Trucks; Geico; Liberty Mutual; Progressive; RealTree realtree.com ; Credit One Bank; 5/3 Bank 53.com ; Xfinity; ‘Mr. Mercedes’ on PeacockTV.com ; Sunday Night Football on NBC; College Football on NBC; Breeder’s Cup on NBC; eNASCAR Coca-Cola iRacing eNASCAR.com ; ‘NASCAR America Post-Race Show’ on NBCSN; NASCAR.com/Drive ; NASCAR.com/Shop ; NASCAR.com/Mobile ; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:05 PM
Coca-Cola
4:09 PM – 4:12 PM
Coca-Cola; Sonic; Breeder’s Cup on NBC; USAA; Wendy’s; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity
4:29 PM – 4:32 PM
USAA; Dominos; Coca-Cola; Xfinity.com/nascar ; NASCAR.com
4:40 PM – 4:43 PM
Busch Beer; Progressive; Breeder’s Cup on NBC; Dominos; Sunday Night Football on NBC
5:06 PM – 5:07 PM
Geico; Wendy’s; Ram Trucks; Coca-Cola; Sonic; Golf on Golf Channel; College Football
5:25 PM – 5:27 PM
Xfinity.com/nascar ; Toyota; GetRoman.com/tv ; USAA; ‘Law & Order: SVU’ on NBC
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