Commercial breakdown: 2020 Quaker State 400 presented by Walmart

On Sunday, the weather cooperated; an inspirational Invocation was given by Darrell and Stevie Waltrip; an MLB Hall-of-Fame Contender, Joey Votto, gave the call to start the engines; and a rookie, Cole Custer, won the race. While there were unexpected things, there were things that you can’t get away from, like commercials. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Quaker State 400 presented by Walmart

Start time to record race/commercial periods: 2:35 PM
End time to record race/commercial periods: 5:55 PM
Total minutes of complete race broadcast: 200
Minutes of race broadcast: 158
Minutes of traditional commercials: 42
Minutes of side-by-side commercials: 8

Total number of commercials: 121
Total number of companies or entities advertised: 58
Total number of traditional commercials (not split-screen): 103
Total number of companies or entities advertised: 51
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 18
Total number of companies or entities advertised: 17
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 3

Companies seen the most in commercials during this broadcast: NASCAR All-Star Race on FS1 (7 times); Geico (7 times); Xfinity (6 times); Wendy’s (5 times); Ford (5 times)

Breakdown of what the commercials were, by category:

Fox/FS1

NASCAR All-Star Race on FS1 – 4
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer – 3
Soccer on Fox Sports foxsports.com/soccer – 3
Baseball on Fox Sports foxsports.com/mlb – 2
Fox News foxnews.com – 2
‘neXt’ on Fox fox.com/next – 2
‘Ultimate Tag’ on Fox fox.com/ultimate-tag – 2
‘Home & Family’ Hallmark channel.com/home-and-family – 1

Total: 19

Local News/Sports/Points-of-Interest in Penna.

Auggies Beer Warehouse facebook.com/AuggiesBeerWarehouse – 2
Molyneaux beautifulfloors.com – 2
A & L Motor Sales ALMotors.com – 1
Alcosan alcosan.org 3RiversProud.com – 1
Robert Peirce & Assoc. – PeirceLaw.com peircelaw.com – 1

Total: 7

Restaurants/Food

Wendy’s wendys.com – 5
McDonald’s mcdonalds.com – 4
Applebees applebees.com – 4
Coca-Cola cocacola.com – 3
Subway Subway.com – 2
Bai drinkbai.com – 2
Dr. Pepper drpepper.com – 2
Little Caesars littlecaesars.com – 2
Pizza Hut pizzahut.com/ – 1
Hooters hooters.com – 1

Total: 26

Beer/Alcohol

Budweiser budweiser.com – 3
Twisted Tea twistedtea.com – 1

Total: 4

Car/Truck/Bike

Ford ford.com – 4
Advance Auto advanceautoparts.com – 2
GoodYear goodyear.com – 2
Mother’s Car Care mothers.com – 2
Buyatoyota.com buyatoyota.com – 2
Toyota toyota.com – 1
Chevy chevy.com – 1
Indian Motorcycle indianmotorcycle.com – 1
WeatherTech.com weathertech.com – 1

Total: 16

Insurance/Health

Geico.com geico.com – 5
Progressive progressive.com – 2
USAA usaa.com – 1
Liberty Mutual libertymutual.com – 1

Total: 9

Home Improvement

Round Up roundup.com – 1

Total: 1

Financial

Experian.com/boost experian.com/boost – 1

Total: 1

Technology

Xfinity.com xfinity.com – 4
effectv effectv.com/adplanner – 1

Total: 5

Products/Services for the Home and Personal Use

Gillette gillette.com – 3
Febreze febreze.com/en-us – 3
Tide tide.com – 2
Blue Emu blue-emu.com (Rusty Wallace) – 1
Bounce bouncefresh.com – 1
Downy Unstoppables downy.com – 1
Downy Wrinkle Guard downy.com – 1
Gain ilovegain.com – 1
Humira humira.com – 1
Tractor Supply tractorsupply.com – 1

Total: 15

Race brdcast times:      Comm. brdcast times:

2:35 PM – 2:39 PM – 4      2:39 PM – 2:42 PM – 3
2:42 PM – 2:46 PM – 4      2:46 PM – 2:48 PM – 2
2:48 PM – 3:00 PM – 12      3:00 PM – 3:03 PM – 3
3:03 PM – 3:10 PM – 7      3:10 PM – 3:13 PM – 3
3:13 PM – 3:22 PM – 9      3:22 PM – 3:25 PM – 3
3:25 PM – 3:40 PM – 15      3:40 PM – 3:42 PM – 2
3:42 PM – 3:45 PM – 3      3:45 PM – 3:48 PM – 3
3:48 PM – 3:55 PM – 7      3:55 PM – 3:57 PM – 2
3:57 PM – 4:03 PM – 6      4:03 PM – 4:05 PM – 2
4:05 PM – 4:12 PM – 7      4:12 PM – 4:15 PM – 3
4:15 PM – 4:32 PM – 17      4:32 PM – 4:35 PM – 3
4:35 PM – 4:38 PM – 3      4:38 PM – 4:41 PM – 3
4:41 PM – 4:58 PM – 17      4:58 PM – 5:00 PM – 2
5:00 PM – 5:17 PM – 17      5:17 PM – 5:20 PM – 3
5:20 PM – 5:31 PM – 11      5:31 PM – 5:34 PM – 3
5:34 PM – 5:49 PM – 15      5:49 PM – 5:51 PM – 2
5:51 PM – 5:55 PM – 4      5:55 PM – checkered flag

Total race brdcst time: 158      Total comm. brdcst time: 42

Number of companies featured during broadcast: 26
(‘One Cure’ csuanimalcancercenter.org/about-one-cure ; Fox Bet Super 6 app; Monster Energy; Hunt Bros. Pizza; Subway; Pizza Hut; McDonald’s; Smithfield VoteForBacon.com ; Coca-Cola; Mountain Dew; Busch Beer; Chevy; Ford; Toyota, TRD; Dodge Ram; Advance Auto Parts; Geico; Tide; Credit One Bank; Credible.com; Xfinity; MLB on Fox Sports; ‘WWE Smackdown’ on Fox; ‘Race Hub’ on FS1; upcoming Gander RV & Outdoors Truck Series race; ‘NASCAR All-Star Race’ on FS1; upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

3:31 PM – 3:34 PM
NASCAR All-Star Race on FS1, Busch Beer, Coca-Cola, Xfinity, Geico; Bounce; Verizon/ready ; KFC; Mountain Dew; ‘WWE Smackdown’ on Fox; Gander RV & Outdoor Truck Series upcoming race

4:48 PM – 4:50 PM
NASCAR.com/Shop ; Toyota; Progressive; Hooters; NASCAR All-Star Race on FS1; upcoming Gander RV & Outdoors Truck Series race

5:13 PM – 5:16 PM
Upcoming Xfinity race; Ford; Geico; Xfinity.com/nascar; NASCAR All-Star Race on FS1