Commercial breakdown: 2020 Pocono Organics 325 in partnership with Rodale Institute

On Saturday, despite rain washing out the Gander Mountain RV Truck Series race, the Cup race scheduled later ran its full length. While NASCAR fans were glad the race dodged the rain drops, there is no holding back the commercials. Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Pocono Organics 325 in partnership with Rodale Institute

Start time to record race/commercial periods: 4:14 PM
End time to record race/commercial periods: 7:15 PM
Total minutes of complete race broadcast: 181
Minutes of race broadcast: 146
Minutes of traditional commercials: 35
Minutes of side-by-side commercials: 8

Total number of commercials: 114
Total number of companies or entities advertised: 60
Total number of traditional commercials (not split-screen): 93
Total number of companies or entities advertised: 55
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 21
Total number of companies or entities advertised: 17
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 3

Companies seen the most in commercials during this broadcast: Geico (9 times); Coca-Cola (6 times); Toyota (5 times)

Breakdown of what the commercials were, by category:

Fox/FS1

‘Big Bang Theory’ and ‘2½ Men’ – 2
‘The Old Guard’ on Netflix netflix.com/title/81038963 – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer – 1
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar – 1
Baseball on Fox Sports foxsports.com/mlb – 1
Fox News foxnews.com – 1
‘Master Chef’ fox.com/masterchef/ – 1
‘neXt’ on Fox fox.com/next – 1
‘Seinfeld’ – 1
‘WWE Smackdown’ fox.com/WWE-Friday-night-smackdown – 1

Total: 11

Movies

‘Unhinged’ unhingedmovie.com – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

NBC local news wpxi.com on Foxfox.com – 1
A Comfort Service acomfortservice.com – 1
PNC.com/tech pnc.com/tech – 1
Ron Lewis Automotive ronlewisautomotive.com – 1
Tri-State Office Furniture tristateofficefurniture.com – 1

Total: 5

Restaurants/Food

Wendy’s wendys.com – 4
Little Caesars littlecaesars.com – 3
Red Bull redbull.com – 3
Carl’s Jr. carlsjr.com and Hardees hardees.com – 2
Coca-Cola Energy drink us.coca-cola.com/energy/ – 2
Coke Zero cokezero.com/ – 2
Subway Subway.com – 2
diet Dr. Pepper drpepper.com – 1
McDonald’s mcdonalds.com – 1
Oscar Mayer oscarmayer.com – 1
Pizza Hut pizzahut.com/ – 1

Total: 22

Beer/Alcohol

Budweiser budweiser.com – 1

Total: 1

Car/Truck/Bike

Toyota toyota.com – 4
Advance Auto advanceautoparts.com – 3
Armor All facebook.com/armorall – 2
ShopHonda.com shophonda.com – 2
Ram Trucks ram.com – 2
Ford ford.com – 1
ChevyCares.com – 1
Jeep jeep.com – 1
WeatherTech.com weathertech.com – 1

Total: 17

Insurance/Health

Geico.com geico.com – 5
USAA.com/coronavirus usaa.com/coronavirus – 4

Total: 9

Wireless Phone

Cricket Wireless cricketwireless.com – 3

Total: 3

Home Improvement

Kioti tractors kioti.com – 2

Total: 2

Financial

Ally Bank allybank.com (Jimmie Johnson) #OneFinalTime – 1

Total: 1

Technology

Fan Duel fanduel.com – 1
IBM ibm.com – 1
Verizon verizon.com/ – 1

Total: 3

Products/Services for the Home and Personal Use

Duracell duracell.com/ – 3
Head & Shoulders headandshoulders.com – 3
Gain ilovegain.com – 2
Tide tide.com – 2
Bounce bouncefresh.com – 1
Downy Unstoppables downy.com – 1
Gillette gillette.com – 1
Ivory Free detergent ivory.com – 1
Natures Bounty naturesbounty.com – 1
Phantom Fireworks fireworks.com – 1

Total: 16

Political/Special Interest

Donald Trump donaldtrump.com – 2

Total: 2

Race brdcast times:      Comm. brdcast times:

4:14 PM – 4:18 PM – 4      4:18 PM – 4:19 PM – 1
4:19 PM – 4:24 PM – 5      4:24 PM – 4:26 PM – 2
4:26 PM – 4:57 PM – 31      4:57 PM – 4:59 PM – 2
4:59 PM – 5:03 PM – 4      5:03 PM – 5:06 PM – 3
5:06 PM – 5:12 PM – 6      5:12 PM – 5:15 PM – 3
5:15 PM – 5:21 PM – 6      5:21 PM – 5:24 PM – 3
5:24 PM – 5:26 PM – 2      5:26 PM – 5:29 PM – 3
5:29 PM – 5:35 PM – 6      5:35 PM – 5:37 PM – 2
5:37 PM – 5:45 PM – 8      5:45 PM – 5:48 PM – 3
5:48 PM – 6:05 PM – 17      6:05 PM – 6:09 PM – 4
6:09 PM – 6:22 PM – 13      6:22 PM – 6:26 PM – 4
6:26 PM – 6:28 PM – 2      6:28 PM – 6:30 PM – 2
6:30 PM – 6:37 PM – 7      6:37 PM – 6:40 PM – 3
6:40 PM – 7:15 PM – 35      7:15 PM – checkered flag

Total race brdcst time: 146      Total comm. brdcst time: 35

Number of companies featured during broadcast: 27
(Rodale Institute rodaleinstitute.org ; Fox Bet Super 6 app; Monster Energy; Subway; Coca-Cola; Busch Beer; Chevy, ChevyCares.com; Ford Performance; Toyota, TRD; Dodge Ram; Advance Auto Parts; Geico; USAA; Progressive; Ally Bank; Credit One Bank; Credible.com; Procter & Gamble/TakeonRace ; Head & Shoulders; Axalta; Tide; Xfinity; ‘The Old Guard’ on Netflix; MLB.com on FoxSports.com ; ‘WWE Smackdown’ on Fox; ‘Race Hub’ on FS1; upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

5:53 PM – 5:56 PM
Geico; upcoming Cup race, Busch Beer, Geico, Xfinity, Coca-Cola; PNC/tech; Mountain Dew; ‘WWE Smackdown’ on Fox; upcoming Cup race; upcoming Xfinity race; Pizza Hut

6:44 PM – 6:47 PM
Toyota; upcoming Cup race, Busch Beer, Coca-Cola, Xfinity, Geico; Downy Wrinkleguard; ‘Ultimate Tag’ on Fox & ‘Master Chef’ on Fox; upcoming Xfinity race; US Open on Fox/FS1; upcoming Cup race

6:56 PM – 6:58 PM
Ford; Geico; KFC; Xfinity.com/NASCAR; ‘WWE Smackdown’ on Fox; upcoming Xfinity race