Commercial breakdown: 2020 O’Reilly Auto Parts 500

They say everything is bigger in Texas. On Sunday, the NASCAR Cup race had the trumpet section of the Ft. Worth Symphony play the National Anthem, a legendary NFL quarterback give the call to start the engines, and the race itself ran over four hours, lengthened by ten cautions. The commercials were present, too; all 141 of them. For those who like to know all the precise statistics, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 O’Reilly Auto Parts 500

Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 7:11 PM
Total minutes of complete race broadcast: 251
Minutes of race broadcast: 211
Minutes of traditional commercials: 40
Minutes of side-by-side commercials: 13

Total number of commercials: 141
Total number of companies or entities advertised: 46
Total number of traditional commercials (not split-screen): 107
Total number of companies or entities advertised: 43
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 34
Total number of companies or entities advertised: 20
Number of times NBC Sports utilized ‘Side-by-Side’ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast: Xfinity (11 times); Geico (9 times); Coca-Cola (8 times); Reese’s (8 times); Sonic (8 times); Upcoming Cup race (5 times); Liberty Mutual (5 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico – 3
NHL on NBC/NBC Sports nbcsports.com/nhl – 3
‘American Greed: Biggest Cons’ nbc.com/american-greed – 2
IndyCar indycar.com on NBC/NBC Sports – 2
Upcoming Xfinity race on NBC/NBC Sports – 1
Golf on Golf Channel golfchannel.com – 1
Upcoming Cup race on NBC/NBC Sports – 1

Total: 13

Local News/Sports/Points-of-Interest in Penna.

BetRivers.com – 2
PNC.com pnc.com – 2
Golden Oak Lending goldenoaklending.com – 2
Cochran cochran.com – 1
Douds Furniture doudsfurniture.com – 1
Jennerstown Speedway jennerstown.org – 1

Total: 9

Restaurants/Food

Sonic sonicdrivein.com – 8
Reese’s reeses.com – 6
Applebees applebees.com – 5
Arby’s arbys.com – 4
Burger King burgerking.com – 3
Coca-Cola cocacola.com – 3
McDonald’s mcdonalds.com – 3
Dominos dominos.com – 1

Total: 33

Car/Truck/Bike

Toyota toyota.com – 3
Chevy chevy.com – 3
Mobil 1 mobil1.us (Clint Bowyer, Kevin Harvick) – 3
Advance Auto advanceautoparts.com – 2
GoodYear goodyear.com – 2
Buyatoyota.com buyatoyota.com – 1
WeatherTech.com weathertech.com – 1
Ram Trucks ram.com – 1

Total: 16

Insurance/Health

Liberty Mutual libertymutual.com – 5
Geico.com geico.com – 3
USAA.com usaa.com – 2
Geico.com/GiveBack geico.com/giveback – 1
Progressive progressive.com – 1

Total: 12

Wireless Phone

Xfinity Mobile xfinitymobile.com – 2

Total: 2

Home Improvement

ACE Hardware ACEHardware.com – 1

Total: 1

Financial

USBank.com – 4
SpeedyCash.com – 2

Total: 6

Technology

PeacockTV.com – 3
Amazon amazon.com – 2
DraftKings.com draftkings.com – 1
Fan Duel fanduel.com – 1
Xfinity.com xfinity.com – 1
Xfinity.com/peacock – 1

Total: 9

Products/Services for the Home and Personal Use

Just For Men justformen.com – 2
Get Roman getroman.com/tv – 1
Humira humira.com – 1
Voltaren voltarengel.com – 1

Total: 5

Travel

ChoiceHotels.com choicehotels.com – 1

Total: 1

Race brdcast times:      Comm. brdcast times:

3:00 PM – 3:05 PM – 5      3:05 PM – 3:07 PM – 2
3:07 PM – 3:10 PM – 3      3:10 PM – 3:12 PM – 2
3:12 PM – 3:27 PM – 15      3:27 PM – 3:29 PM – 2
3:29 PM – 3:34 PM – 5      3:34 PM – 3:36 PM – 2
3:36 PM – 3:45 PM – 9      3:45 PM – 3:48 PM – 3
3:48 PM – 4:00 PM – 12      4:00 PM – 4:03 PM – 3
4:03 PM – 4:20 PM – 17      4:20 PM – 4:22 PM – 2
4:22 PM – 4:23 PM – 1      4:23 PM – 4:26 PM – 3
4:26 PM – 4:31 PM – 5      4:31 PM – 4:34 PM – 3
4:34 PM – 4:43 PM – 9      4:43 PM – 4:45 PM – 2
4:45 PM – 4:52 PM – 7      4:52 PM – 4:54 PM – 2
4:54 PM – 5:02 PM – 8      5:02 PM – 5:04 PM – 2
5:04 PM – 5:23 PM – 19      5:23 PM – 5:25 PM – 2
5:25 PM – 5:27 PM – 2      5:27 PM – 5:29 PM – 2
5:29 PM – 5:39 PM – 10      5:39 PM – 5:41 PM – 2
5:41 PM – 5:46 PM – 5      5:46 PM – 5:48 PM – 2
5:48 PM – 6:07 PM – 19      6:07 PM – 6:09 PM – 2
6:09 PM – 6:15 PM – 6       6:15 PM – 6:16 PM – 1
6:16 PM – 6:47 PM – 31      6:47 PM – 6:48 PM – 1
6:48 PM – 7:11 PM – 23      7:11 PM – checkered flag

Total race brdcst time: 211      Total comm. brdcst time: 40

Number of companies featured during broadcast: 21
(O’Reilly Auto Parts oreillyauto.com ; Monster Energy; Hunt Bros. Pizza; Coca-Cola; Busch Beer; Toyota; Dodge Ram; Geico; Liberty Mutual; Progressive; Credit One Bank; SpeedyCash.com; Xfinity; NHL on NBC Sports; Soccer on NBC Sports; NASCAR.com/Scanner; NASCAR.com/Mobile ; NASCAR.com/Salutes ; NASCAR.com/Drive ; NBC Sports on Sirius/XM NASCAR Radio; NBCSports.com/TrackPass ; #HeyRut ; NASCAR America Post-Race Coverage, Moto GP Racing, Mecum Auction on NBCSN; ‘Lost Speedways’ on PeacockTV.com; upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

4:08 PM – 4:11 PM
Jeep; Wendy’s; Budweiser; USAA; Reese’s; Subway; upcoming Cup race, Coca-Cola, Busch Beer, Xfinity, Geico

5:13 PM – 5:16 PM
GetRoman.com/TV ; Subway; Xfinity.com/nascar; Progressive; Wendy’s; Golf on NBC Sports; IndyCar on NBC Sports

6:02 PM – 6:04 PM
WeatherTech.com; Subway; Toyota; Geico; Wendy’s; Golf on Golf Channel; IndyCar on NBC Sports

6:23 PM – 6:25 PM
Xfinity.com/NASCAR ; Budweiser; Reese’s; USAA.com; upcoming Xfinity race; upcoming Cup race

6:39 PM – 6:42 PM
Jeep; Wendy’s; GetRoman.com/TV ; Subway; upcoming Cup race, Coca-Cola, Busch Beer, Xfinity, Geico; PeacockTV.com; Golf on Golf channel