Commercial breakdown: 2020 Go Bowling 235 at the Daytona Road Course

NASCAR fans are used to ‘going bowling’ at the Glen. Due to this wacky year, we ‘went bowling’ much further south, at Daytona International Speedway. What’s more, we didn’t ‘bowl’ on the regular track, but the road course! There was rain in the forecast, but the only delay we had was for lightning. These days, I often say, “Everything is so weird!” It is! The only expected thing was the appearance of commercials during the broadcast. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Go Bowling 235 at the Daytona Road Course

Start time to record race/commercial periods: 3:00 PM
Stop time for lightning delay: 4:54 PM
Restart: 5:24 PM
End time to record race/commercial periods: 6:30 PM
Total minutes of complete race broadcast: 180
Minutes of race broadcast: 156
Minutes of traditional commercials: 24
Minutes of side-by-side commercials: 12

Total number of commercials: 89
Total number of companies or entities advertised: 40
Total number of traditional commercials (not split-screen): 63
Total number of companies or entities advertised: 35
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 26
Total number of companies or entities advertised: 17
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 4

Companies seen the most in commercials during this broadcast: Geico (7 times); Sonic (7 times); Coca-Cola (6 times); Toyota (5 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

IndyCar indycar.com on NBC/NBC Sports – 2
Upcoming Cup race on NBC/NBC Sports – 2
NBC Sports nbcsports.com – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico – 1
‘American Ninja Warrior’ nbc.com/american-ninja-warrior – 1
‘Transplant’ nbc.com/transplant – 1

Total: 8

Local News/Sports/Points-of-Interest in Penna.

NBC local news wpxi.com – 4
BetRivers.com – 2

Total: 6

Restaurants/Food

Sonic sonicdrivein.com – 7
Coca-Cola cocacola.com – 2
McDonald’s mcdonalds.com – 2
Wendy’s wendys.com – 2

Total: 13

Beer/Alcohol

Busch Light Apple busch.com – 2

Total: 2

Car/Truck/Bike

Toyota toyota.com – 3
Buick buick.com – 2
Advance Auto advanceautoparts.com – 1
Ram Trucks ram.com – 1
GMCDealer.com gmcdealer.com – 1
GoodYear goodyear.com – 1
Mother’s Car Care mothers.com – 1
Buyatoyota.com buyatoyota.com – 1
WeatherTech.com weathertech.com – 1

Total: 12

Insurance/Health

Geico.com geico.com – 3
CoronaVirus.gov – 1
Liberty Mutual libertymutual.com – 1
Progressive progressive.com – 1

Total: 6

Wireless Phone

Cricket Wireless cricketwireless.com – 1

Total: 1

Home Improvement

Kioti tractors kioti.com – 2

Total: 2

Education

Connections Academy connectionsacademy.com – 1

Total: 1

Technology

Monster.com – 4
Amazon amazon.com – 2
Verizon verizon.com/publicsafety – 2
Yahoo Fantasy Sports sports.yahoo.com/fantasy – 2

Total: 10

Products/Services for the Home and Personal Use

Chewy.com – 1

Total: 1

Political/Special Interest

DeserveBetter.org – 1

Total: 1

Race brdcast times:      Comm. brdcast times:

3:00 PM – 3:03 PM – 3      3:03 PM – 3:05 PM – 2
3:05 PM – 3:08 PM – 3      3:08 PM – 3:10 PM – 2
3:10 PM – 3:28 PM – 18      3:28 PM – 3:30 PM – 2
3:30 PM – 3:37 PM – 7      3:37 PM – 3:40 PM – 3
3:40 PM – 3:52 PM – 12      3:52 PM – 3:54 PM – 2
3:54 PM – 3:57 PM – 3      3:57 PM – 3:59 PM – 2
3:59 PM – 4:16 PM – 17      4:16 PM – 4:18 PM – 2
4:18 PM – 4:27 PM – 9      4:27 PM – 4:29 PM – 2
4:29 PM – 4:31 PM – 2      4:31 PM – 4:34 PM – 3
4:34 PM – 4:54 PM – 20      4:54 PM – red flag
—————–red flag for lightning———————-
5:24 PM – 5:30 PM – 6      5:30 PM – 5:32 PM – 2
5:32 PM – 6:06 PM – 34      6:06 PM – 6:08 PM – 2
6:08 PM – 6:30 PM – 22      6:30 PM – checkered flag

Total race brdcst time: 156      Total comm. brdcst time: 24

Number of companies featured during broadcast: 21
(GoBowling.com, GoBowlingAmerica.com ; Monster Energy; Sonic; Coca-Cola; Busch Beer, National Forest Foundation nationalforests.org ; Chevy; Toyota, TRD; Sunoco; DieHard at Advance Auto Parts, CallingAllDieHards.com #IndyCar #WhyIAmaDieHard ; Geico; Liberty Mutual; Credit One Bank; Advent Health; UniversalOrlando.com ; #HeyRut ; Xfinity; Verizon; IndyCar on NBCSN; NBC Sports on Sirius/XM NASCAR Radio Channel 90; NASCAR.com/Drive ; NASCAR.com/Mobile ; NASCAR.com/Shop)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

4:07 PM – 4:10 PM
Xfinity.com/nascar ; Just for Men; SunocoRewards.com ; Dodge Ram; Subway; upcoming Xfinity race; NHL on NBC

4:41 PM – 4:44 PM
Coca-Cola; Geico; Mother’s Car Care; McDonald’s; Xfinity.com/nascar ; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity; NHL on NBC

5:39 PM – 5:42 PM
Coca-Cola; Mother’s Car Care; Geico; McDonald’s; Toyota; upcoming Cup race; ‘America’s Got Talent’ on NBC

5:54 PM – 5:57 PM
Busch Light Apple; Ram Trucks; Advance Auto Parts; Verizon/publicsafety ; NBC Sports