Because of bad weather, it took two days, but NASCAR was finally able to complete the Cup race at Talladega on Monday evening. NASCAR fans had to wade through rain delays, and quite a few commercials, to watch Ryan Blaney get to the finish line. Whether those ads are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans during every race. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2020 Geico 500
Start time to record race/commercial periods: 3:02 PM
Rain Delay: 4:20 PM
Restart: 5:16 PM
End time to record race/commercial periods: 7:50 PM
Total minutes of complete race broadcast: 232
Minutes of race broadcast: 181
Minutes of traditional commercials: 51
Minutes of side-by-side commercials: 8
Total number of commercials: 146
Total number of companies or entities advertised: 65
Total number of traditional commercials (not split-screen): 126
Total number of companies or entities advertised: 61
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 20
Total number of companies or entities advertised: 14
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: Geico (11 times); Upcoming Cup race (7 times); Coca-Cola (6 times); Wendy’s (6 times); Budweiser (5 times); Subway (5 times); Toyota (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Upcoming Cup races on Fox/FS1 foxsports.com/nascar – 5
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar – 2
Fox.com – 2
‘Ultimate Tag’ on Fox fox.com/ultimate-tag – 2
‘Celebrity Watch Party’ fox.com/celebrity-watch-party – 1
Fox News foxnews.com – 1
‘Master Chef’ fox.com/masterchef/ and ’24 Hours To Hell & Back’ fox.com/gordon-ramsays-24-hours-to-hell-back/ on Fox – 1
‘911 Lone Star’ fox.com/9-1-1-lone-star – 1
‘WWE Smackdown’ fox.com/WWE-Friday-night-smackdown – 1
‘Yellowstone’ paramountnetwork.com/shows/yellowstone – 1
Total: 17
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com on Foxfox.com – 3
Cochran cochran.com – 2
A Comfort Service acomfortservice.com – 1
KeystoneShootingCenter.com keystoneshootingcenter.com – 1
Total: 7
Restaurants/Food
Wendy’s wendys.com – 6
Subway Subway.com – 5
Red Bull redbull.com – 3
Mountain Dew mountaindew.com/ – 2
Pizza Hut pizzahut.com/ – 2
Coca-Cola Energy drink us.coca-cola.com/energy/ – 2
Coke Zero cokezero.com/ – 1
diet Dr. Pepper drpepper.com – 1
Hooters hooters.com – 1
Taco Bell tacobell.com – 1
Total: 24
Beer/Alcohol
Budweiser budweiser.com – 5
Busch busch.com – 1
Total: 6
Car/Truck/Bike
Toyota toyota.com – 4
Ram Trucks ram.com – 4
Ford ford.com – 3
Advance Auto advanceautoparts.com – 3
ChevyCares.com – 1
WeatherTech.com weathertech.com – 1
Total: 16
Insurance/Health
Geico.com geico.com – 8
USAA.com/coronavirus usaa.com/coronavirus – 4
Liberty Mutual libertymutual.com – 2
Progressive progressive.com – 2
Total: 16
Wireless Phone
Cricket Wireless cricketwireless.com – 2
Total: 2
Financial
Experian.com/boost experian.com/boost – 1
Total: 1
Technology
Amazon amazon.com – 2
Apartments.com – 2
Fan Duel fanduel.com – 2
Microsoft.com microsoft.com – 2
Verizon/ready verizon.com/ready – 2
Xfinity/NASCAR xfinity.com/nascar – 1
IBM ibm.com – 1
Total: 12
Products/Services for the Home and Personal Use
Head & Shoulders headandshoulders.com – 3
Duracell duracell.com/ – 3
Tide tide.com – 2
Entresto.com entresto.com – 2
Febreze febreze.com/en-us – 2
Gain ilovegain.com – 2
Humira humira.com – 2
ACT mouthwash actflouride.com – 2
Bounce bouncefresh.com – 1
Downy Unstoppables downy.com – 1
Gillette gillette.com – 1
Ivory Free detergent ivory.com – 1
Natures Bounty naturesbounty.com – 1
SaveonSymbicort.com saveonsymbicort.com – 1
Total: 24
Political/Special Interest
Donald Trump donaldtrump.com text ‘unite’ to 88022 – 1
Total: 1
Race brdcast times: Comm. brdcast times:
3:02 PM – 3:05 PM – 3 3:05 PM – 3:06 PM – 1
3:06 PM – 3:11 PM – 5 3:11 PM – 3:14 PM – 3
3:14 PM – 3:33 PM – 19 3:33 PM – 3:35 PM – 2
3:35 PM – 3:40 PM – 5 3:40 PM – 3:42 PM – 2
3:42 PM – 3:49 PM – 7 3:49 PM – 3:52 PM – 3
3:52 PM – 4:00 PM – 8 4:00 PM – 4:03 PM – 3
4:03 PM – 4:16 PM – 13 4:16 PM – 4:20 PM – 4
4:20 PM – Rain Delay
———————Rain Delay——————–
5:16 PM – 5:28 PM – 12 5:28 PM – 5:31 PM – 3
5:31 PM – 5:44 PM – 13 5:44 PM – 5:46 PM – 2
5:46 PM – 5:58 PM – 12 5:58 PM – 6:00 PM – 2
6:00 PM – 6:02 PM – 2 6:02 PM – 6:06 PM – 4
6:06 PM – 6:22 PM – 16 6:22 PM – 6:25 PM – 3
6:25 PM – 6:29 PM – 4 6:29 PM – 6:32 PM – 3
6:32 PM – 6:34 PM – 2 6:34 PM – 6:37 PM – 3
6:37 PM – 6:43 PM – 6 6:43 PM – 6:46 PM – 3
6:46 PM – 6:49 PM – 3 6:49 PM – 6:52 PM – 3
6:52 PM – 7:01 PM – 9 7:01 PM – 7:04 PM – 3
7:04 PM – 7:14 PM – 10 7:14 PM – 7:16 PM – 2
7:16 PM – 7:24 PM – 8 7:24 PM – 7:26 PM – 2
7:26 PM – 7:50 PM – 24 7:50 PM – checkered flag
Total race brdcst time: 181 Total comm. brdcst time: 51
Number of companies featured during broadcast: 26
(Geico; National Civil Rights Museum civilrightsmuseum.org ; RED RememberEveryoneDeployed.org ; Monster Energy; Fox Bet Super 6 app; Hunt Bros. Pizza; Pizza Hut; Subway; Coca-Cola; Mountain Dew, Dewnited States Campaign mountaindew.com/world/dewnited/ ; Busch Beer; Chevy, ChevyCares.com ; Ford Performance; Toyota, TRD; Dodge Ram; Advance Auto Parts; Geico; USAA; FedEx; Credit One Bank; PG.com/TakeonRace ; Tide; Credible.com; Xfinity; upcoming Xfinity race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:07 PM – 4:10 PM
Downy Wrinkleguard; upcoming Cup race, Busch Beer, Coca-Cola, Xfinity, Geico; Pizza Hut; ‘WWE Smackdown’ on Fox; upcoming GMT Series race; Xfinity.com/nascar ; Progressive
5:37 PM – 5:40 PM
Toyota; NASCAR.com; Progressive; ‘Ultimate Tag’ on Fox; upcoming Cup race, Coca-Cola, Xfinity, Geico, Busch Beer; KFC; Busch Beer
5:52 PM – 5:54 PM
Ford Performance; Geico; ‘WWE Smackdown’ on Fox; Hooters; Verizon/publicsafety; upcoming Xfinity race
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