Commercial breakdown: 2020 Food City presents the Supermarket Heroes 500

On Sunday, Brad Keselowski took the Golden Horseshoe to Victory Lane at Bristol Motor Speedway. The clashes and crashes regularly interrupted the race, and so did the commercials. Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Food City presents the Supermarket Heroes 500

Start time to record race/commercial periods: 3:35 PM
End time to record race/commercial periods: 7:24 PM
Total minutes of complete race broadcast: 229
Minutes of race broadcast: 183
Minutes of traditional commercials: 46
Minutes of side-by-side commercials: 5

Total number of commercials: 122
Total number of companies or entities advertised: 63
Total number of traditional commercials (not split-screen): 109
Total number of companies or entities advertised: 61
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 13
Total number of companies or entities advertised: 16
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 2

Companies seen the most in commercials during this broadcast: Upcoming Cup race (6 times); Wendy’s (6 times); Budweiser (6 times); Geico (6 times); Toyota (5 times)

Breakdown of what the commercials were, by category:

Fox/FS1

Upcoming Cup race on Fox foxsports.com/nascar – 4
Upcoming Cup race and Xfinity race on Fox foxsports.com/nascar – 3
PBA Strike Derby on Fox – 3
‘Ultimate Tag’ ultimate-tag and ‘Master Chef’ fox.com/masterchef/ – 3
US Open usga.org/2016usopen on Fox/FS1 – 2
Fox Nation nation.fox.com – 2
Upcoming Xfinity race on Fox foxsports.com/nascar – 1
‘Home & Family’ Hallmark channel.com/home-and-family – 1
NFL Network nfl.com/network and Cochran.com – 1
‘Top Chef’ on Bravo bravotv.com/top-chef – 1
‘WWE Smackdown’ fox.com/WWE-Friday-night-smackdown – 1

Total: 22

Local News/Sports/Points-of-Interest in Penna.

Auggies Beer Warehouse facebook.com/AuggiesBeerWarehouse – 2
Molyneaux beautifulfloors.com – 1
Pella Window PellaPittsburgh.com – 1
Robert Peirce & Assoc. – PeirceLaw.com peircelaw.com – 1
Toyota of Greensburg toyotaofgreensburg.com – 1

Total: 6

Restaurants/Food

Wendy’s wendys.com – 6
Subway Subway.com – 4
Coca-Cola cocacola.com – 3
Carl’s Jr. carlsjr.com and Hardees hardees.com – 2
Food City foodcity.com – 1
KFC kfc.com/ – 1
Mountain Dew mountaindew.com/ – 1

Total: 18

Beer/Alcohol

Budweiser budweiser.com – 6
Twisted Tea twistedtea.com – 2

Total: 8

Car/Truck/Bike

Toyota toyota.com – 4
Ford ford.com – 3
Midas midas.com – 2
Armor All facebook.com/armorall – 1
ChevyCares.com – 1
GoodYear goodyear.com (Dale Earnhardt Jr.) – 1
NissanUSA.com nissanusa.com – 1
WeatherTech.com weathertech.com – 1

Total: 14

Insurance/Health

Geico.com geico.com – 4
Liberty Mutual libertymutual.com – 3
USAA.com/coronavirus usaa.com/coronavirus – 3
Progressive progressive.com – 2
Allstate allstate.com – 1
BenefitofBlue.com – 1
FeedingAmerica.org/coronavirus – 1
Real Heroes Project theheroesproject.org – 1

Total: 16

Wireless Phone

Xfinity Mobile xfinitymobile.com – 1

Total: 1

Home Improvement

Home Depot homedepot.com – 1
Scotts scotts.com – 1

Total: 2

Financial

Bank of America bankofamerica.com/ – 1
Experian.com/boost experian.com/boost – 1
Marcus by Goldman Sachs marcus.com – 1

Total: 3

Technology

Amazon amazon.com – 1
effectv effectv.com/planner – 1
Xfinity.com/peacock – 1
Xfinity.com/service xfinity.com/service – 1

Total: 4

Products/Services for the Home and Personal Use

Tide tide.com – 3
SaveonSymbicort.com saveonsymbicort.com – 2
Blue Emu blue-emu.com (Rusty Wallace) – 1
Bounce bouncefresh.com – 1
Casper Mattress casper.com – 1
Downy Unstoppables downy.com – 1
Downy Wrinkle Guard downy.com – 1
Gain ilovegain.com – 1
Tide Hope.TideCleaners.com – 1

Total: 12

Shipping

FedEx fedex.com/ – 1

Total: 1

Military

GOVX govx.com – 1

Total: 1

Racing Related

NASCAR.com/Shop nascar.com/shop – 1

Total: 1

Race brdcast times:      Comm. brdcast times:

3:35 PM – 3:38 PM – 3      3:38 PM – 3:40 PM – 2
3:40 PM – 3:43 PM – 3      3:43 PM – 3:46 PM – 3
3:46 PM – 3:56 PM – 10      3:56 PM – 3:59 PM – 3
3:59 PM – 4:04 PM – 5      4:04 PM – 4:07 PM – 3
4:07 PM – 4:20 PM – 13      4:20 PM – 4:23 PM – 3
4:23 PM – 4:29 PM – 6      4:29 PM – 4:31 PM – 2
4:31 PM – 4:39 PM – 8      4:39 PM – 4:41 PM – 2
4:41 PM – 4:44 PM – 3      4:44 PM – 4:47 PM – 3
4:47 PM – 4:53 PM – 6      4:53 PM – 4:56 PM – 3
4:56 PM – 5:02 PM – 6      5:02 PM – 5:05 PM – 3
5:05 PM – 5:14 PM – 9      5:14 PM – 5:17 PM – 3
5:17 PM – 5:26 PM – 9      5:26 PM – 5:30 PM – 4
5:30 PM – 5:48 PM – 18      5:48 PM – 5:50 PM – 2
5:50 PM – 5:53 PM – 3      5:53 PM – 5:57 PM – 4
5:57 PM – 6:11 PM – 14      6:11 PM – 6:13 PM – 2
6:13 PM – 6:20 PM – 7      6:20 PM – 6:23 PM – 3
6:23 PM – 6:28 PM – 5      6:28 PM – 6:29 PM – 1
6:29 PM – 7:24 PM – 55      7:24 PM – checkered flag

Total race brdcst time: 183      Total comm. brdcst time: 46

Number of companies featured during broadcast: 24
(Food City; Monster Energy; Fox Bet Super 6 app; Hooters; Pizza Hut; Hunt Bros. Pizza; Coca-Cola, USO.org, RedCross.org ; Busch Beer; Chevy; Ford Performance; Toyota, TRD; Dodge Ram; GoodYear; Geico; Tide; Symbicort; Credit One Bank; Credible.com; Xfinity; ‘WWE Smackdown’ on Fox; upcoming Xfinity races; upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

6:40 PM – 6:42 PM
Upcoming Gander Outdoor truck series race & ‘Race Hub’; Xfinity.com/prepare; Toyota; KFC; ‘WWE Smackdown’ on Fox; upcoming Cup race

6:51 PM – 6:54 PM
Busch Beer, Coca-Cola, Geico, Xfinity; Ford; Geico; HooterstoGo.com (Chase Elliott); ‘Ultimate Tag’ & ‘Master Chef’ on Fox; upcoming Xfinity race