Commercial breakdown: 2020 Folds of Honor QuikTrip 500

NASCAR’s Sunday Cup race festivities began with solemn vows of self-improvement. Kevin Harvick took over once the green flag flew, and dominated to a win. The commercials were present during the broadcast, of course. Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Folds of Honor QuikTrip 500

Start time to record race/commercial periods: 3:05 PM
End time to record race/commercial periods: 7:01 PM
Total minutes of complete race broadcast: 236
Minutes of race broadcast: 188
Minutes of traditional commercials: 48
Minutes of side-by-side commercials: 5

Total number of commercials: 135
Total number of companies or entities advertised: 70
Total number of traditional commercials (not split-screen): 117
Total number of companies or entities advertised: 67
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 18
Total number of companies or entities advertised:16
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast:  3

Companies seen the most in commercials during this broadcast: Geico (9 times); upcoming Cup race (6 times); Coca-Cola (6 times); Xfinity (5 times); Budweiser (4 times); Tri-State Office Furniture (4 times); Toyota (4 times); USAA (4 times)

Breakdown of what the commercials were, by category:

Fox/FS1

Upcoming Cup race on FS1 foxsports.com/nascar – 4
Upcoming Xfinity race on FS1 foxsports.com/nascar – 1
‘Big Bang Theory’ and ‘2½ Men’ – 1
‘Celebrity Watch Party’ fox.com/celebrity-watch-party – 1
Fox News foxnews.com – 1
‘911’ fox.com.9-1-1 and ‘911 Lone Star’ fox.com/9-1-1-lone-star – 1
‘Seinfeld’ & ‘Last Man Standing’ – 1
‘Ultimate Tag’ on Fox fox.com/ultimate-tag – 1
US Open usga.org/2020usopen on Fox/FS1 – 1
‘WWE Smackdown’ fox.com/WWE-Friday-night-smackdown – 1
‘Yellowstone’ paramountnetwork.com/shows/yellowstone – 1

Total: 14

Movies

‘Artemis Fowl’ movies.disney.com/artemis-fowl – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

Tri-State Office Furniture tristateofficefurniture.com – 4
KeystoneShootingCenter.com keystoneshootingcenter.com – 2
NBC local news wpxi.com on Foxfox.com – 1

Total: 7

Restaurants/Food

Coca-Cola Energy drink us.coca-cola.com/energy/ – 4
Little Caesars littlecaesars.com – 2
Wendy’s wendys.com – 2
Coca-Cola cocacola.com – 1
Coke Zero cokezero.com/ – 1
Pizza Hut pizzahut.com/ – 1
Taco Bell tacobell.com – 1
USFoods.com/Reopen – 1

Total: 13

Beer/Alcohol

Budweiser budweiser.com – 4
Busch busch.com – 1
Twisted Tea twistedtea.com – 1

Total: 6

Car/Truck/Bike

Toyota toyota.com – 3
Ford ford.com – 3
Advance Auto advanceautoparts.com – 3
AutoZone autozone.com – 2
Ram Trucks ram.com – 2
Buyatoyota.com buyatoyota.com – 1
WeatherTech.com weathertech.com – 1
ChevyCares.com – 1

Total: 16

Insurance/Health

Geico.com geico.com – 8
USAA.com/coronavirus usaa.com/coronavirus – 4
Liberty Mutual libertymutual.com – 2
Progressive progressive.com – 1
Real Heroes Project theheroesproject.org – 1

Total: 16

Wireless Phone

Cricket Wireless cricketwireless.com – 2
T-Mobile/55 t-mobile.com/55 – 1
Xfinity Mobile xfinitymobile.com – 1

Total: 4

Home Improvement

ACE Hardware ACEHardware.com – 1

Total: 1

Financial

2020 Census 2020census.gov – 2
Bank of America bankofamerica.com/ – 1
Experian.com/boost experian.com/boost – 1

Total: 4

Education

Laurel Business Institute laurel.edu – 1

Total: 1

Technology

IBM ibm.com – 2
Verizon verizon.com/publicsafety – 2
Americas Best Racing americasbestracing.net – 1
DraftKings.com draftkings.com – 1
Xfinity.com xfinity.com – 1
Xfinity.com/prepare xfinity.com/prepare – 1

Total: 8

Products/Services for the Home and Personal Use

Duracell duracell.com/ – 3
Gain ilovegain.com – 2
Head & Shoulders headandshoulders.com – 2
SaveonSymbicort.com saveonsymbicort.com – 2
Allegra allegra.com – 1
Blue Emu blue-emu.com (Rusty Wallace) – 1
Bounce bouncefresh.com – 1
Downy Unstoppables downy.com – 1
Downy Wrinkle Guard downy.com – 1
DuluthTrading.com duluthtrading.com – 1
Entresto.com entresto.com – 1
Humira humira.com – 1
Icy Hot icyhot.com – 1
Ivory Free detergent ivory.com – 1
Natures Bounty naturesbounty.com – 1
Nutrisystem.com nutrisystem.com – 1
Rinvoq rinvoq.com – 1
Tide tide.com – 1
Tide Hope.TideCleaners.com – 1

Total: 24

Shipping

USPS usps.com – 2

Total: 2

Race brdcast times:      Comm. brdcast times:

3:05 PM – 3:09 PM – 4      3:09 PM – 3:10 PM – 1
3:10 PM – 3:15 PM – 5      3:15 PM – 3:17 PM – 2
3:17 PM – 3:36 PM – 19      3:36 PM – 3:38 PM – 2
3:38 PM – 3:48 PM – 10      3:48 PM – 3:51 PM – 3
3:51 PM – 3:57 PM – 6      3:57 PM – 4:00 PM – 3
4:00 PM – 4:06 PM – 6      4:06 PM – 4:08 PM – 2
4:08 PM – 4:15 PM – 7      4:15 PM – 4:17 PM – 2
4:17 PM – 4:31 PM – 14      4:31 PM – 4:34 PM – 3
4:34 PM – 4:39 PM – 5       4:39 PM – 4:41 PM – 2
4:41 PM – 4:45 PM – 4      4:45 PM – 4:47 PM – 2
4:47 PM – 4:54 PM – 7      4:54 PM – 4:57 PM – 3
4:57 PM – 5:06 PM – 9      5:06 PM – 5:08 PM – 2
5:08 PM – 5:19 PM – 11      5:19 PM – 5:22 PM – 3
5:22 PM – 5:31 PM – 9      5:31 PM – 5:34 PM – 3
5:34 PM – 5:43 PM – 9      5:43 PM – 5:46 PM – 3
5:46 PM – 5:49 PM – 3      5:49 PM – 5:52 PM – 3
5:52 PM – 5:55 PM – 3      5:55 PM – 5:58 PM – 3
5:58 PM – 6:07 PM – 9      6:07 PM – 6:10 PM – 3
6:10 PM – 6:18 PM – 8      6:18 PM – 6:21 PM – 3
6:21 PM – 7:01 PM – 40      7:01 PM – checkered flag

Total race brdcst time: 188      Total comm. brdcst time: 48

Number of companies featured during broadcast: 31
(FoldsofHonor.org ; RedCross.org ; Kyle Busch Foundation – Bundle of Joy Fund; NASCARFoundation.org/ChaseElliott #Desi9ntoDrive ; Fox Bet Super 6 app; Monster Energy; Hunt Bros. Pizza; Hooters; Pizza Hut; Subway; Coca-Cola; Mountain Dew; Busch Beer, Busch Light, #FortheFarmers #BuschSweepstakes ; Chevy; Ford Performance; Toyota, TRD; Dodge Ram; Geico; Progressive; USAA; Advance Auto Parts; Dekalb; Tide; Symbicort; Credit One Bank; Credible.com; Xfinity; ‘WWE Smackdown’ on Fox; ‘Race Hub’ on FS1; upcoming Gander Mountain RV & Outdoors Truck Series race; upcoming Cup races)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

4:25 PM – 4:26 PM
Xfinity.com & NASCAR.com; upcoming GMT Series race & ‘Race Hub’ on FS1; Pizza Hut; ‘WWE Smackdown’ on Fox & Progressive Insurance; upcoming Xfinity race NASCAR.com/Xfinity

6:32 PM – 6:34 PM
Toyota; CoronaVirus.org #AloneTogether ; Progressive; HooterstoGo.com (Chase Elliott); upcoming Cup race

6:45 PM – 6:47 PM
Ford; Geico.com/giveback ; Verizon.com/ready ; upcoming Xfinity race; ‘Ultimate Tag’ on Fox