Commercial breakdown: 2020 Finish Line 150

Sunday’s virtual NASCAR race brought us a National Anthem serenade by David Hasselhoff, and William Byron winning his third race out of four.  Along with plenty of wrecks that hurt nary a driver, it also brought us 34 commercials in less than two hours.  For those who like to know precisely how many there were, which companies were represented, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Finish Line 150

Start time to record race/commercial periods: 1:05 PM
End time to record race/commercial periods: 2:46 PM
Total minutes of complete race broadcast: 101
Minutes of race broadcast:  84
Minutes of traditional commercials:  17

Total number of commercials: 34
Total number of companies or entities advertised: 27

Companies seen the most in commercials during this broadcast: Women’s World Cup Final replay on FS1 (2 times); Upcoming NASCAR race on Fox (2 times); Progressive (2 times); CoronaVirus.org (2 times); GoDaddy.com (2 times); iRacing.com (2 times)

Breakdown of what the commercials were, by category:

Fox/FS1

’99 Women’s World Cup Final replay on FS1 – 2
Upcoming Cup race on Fox foxsports.com/nascar – 2
HGTV hgtv.com and Original Mattress Factory originalmattressfactory.com – 1
‘Como tu no hay’ facebook.com/pages/category/TV-show/Capitulos-completos-telenovela-como-tu-no-hay-2-109309844004303 – 1
‘911’ fox.com/9-1-1 on Fox – 1
‘Race Hub’ foxsports.com/nascar/racehub – 1
‘WWE Smackdown’ fox.com/WWE-Friday-night-smackdown – 1

Total: 9

Restaurants/Food

Carl’s Jr. carlsjr.com and Hardees hardees.com – 1
Papa Johns papajohns.com – 1

Total: 2

Car/Truck/Bike

WeatherTech.com weathertech.com – 1

Total: 1

Insurance/Health

Progressive progressive.com – 2
CoronaVirus.org #AloneTogether – 1
CoronaVirus.org #AloneTogether (various NASCAR drivers) – 1
FeedingAmerica.org/coronavirus – 1

Total: 5

Home Improvement

Cub Cadet Dealers cubcadetdealers.com – 1
Kioti tractors kioti.com – 1

Total: 2

Financial

2020 Census 2020census.gov – 1

Total: 1

Legal

BordasLaw.com bordaslaw.com – 1

Total: 1

Technology

GoDaddy.com godaddy.com – 2
iRacing iRacing.com – 2
IBM ibm.com – 1
Verizon verizon.com/publicsafety – 1
Verizon/ready verizon.com/ready – 1

Total: 7

Products/Services for the Home and Personal Use

ACT mouthwash actflouride.com – 1
Allegra allegra.com – 1
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
Delta Voice IQ deltafaucet.com/voiceiq – 1
Old Spice oldspice.com – 1

Total: 5

Shipping

FedEx fedex.com/ – 1

Total: 1

Race brdcast times:      Comm. brdcast times:

1:05 PM – 1:08 PM – 3      1:08 PM – 1:11 PM – 3
1:11 PM – 1:21 PM – 10      1:21 PM – 1:24 PM – 3
1:24 PM – 1:39 PM – 15      1:39 PM – 1:41 PM – 2
1:41 PM – 1:49 PM – 8      1:49 PM – 1:51 PM – 2
1:51 PM – 2:05 PM – 14      2:05 PM – 2:08 PM – 3
2:08 PM – 2:20 PM – 12      2:20 PM – 2:24 PM – 4
2:24 PM – 2:46 PM – 22      2:46 PM – checkered flag

Total race brdcst time:   84   Total comm. brdcst time:  17

Number of companies featured during broadcast: 11
(iRacing.com; NASCARFoundation.org/Response ; FeedingAmerica.org ; Fox Bet Super 6 app; Toyota; Geico; Progressive; 2020Census.gov ; 2020 Chili Bowl chilibowl.com ; ‘America’s Day at the Races’ on FS2; upcoming Cup races on Fox)