Commercial breakdown: 2020 Federated Auto Parts 400

A few days before Sunday’s Cup race, Brad Keselowski confidently predicted he might be the dominant force and ultimate winner. Some fans found the prediction a pleasant aspiration, others hoped his extrasensory hunch was way off base, and others were just looking forward to a good race with no rain delays, no matter who was the winner. It’s like that with commercials during the broadcast: some folks like the breaks to get more chips from the kitchen, some hate them with great fury, and others just accept them because they come with the racing package. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Federated Auto Parts 400

Start time to record race/commercial periods: 7:30 PM
End time to record race/commercial periods: 10:44 PM
Total minutes of complete race broadcast: 194
Minutes of race broadcast: 164
Minutes of traditional commercials: 30
Minutes of side-by-side commercials: 12

Total number of commercials: 102
Total number of companies or entities advertised: 41
Total number of traditional commercials (not split-screen): 76
Total number of companies or entities advertised: 38
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 26
Total number of companies or entities advertised: 14
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast: NFL on NBC Sports (7 times); Xfinity (6 times); Geico (6 times); Wendy’s (6 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Sunday Night Football on NBC/NBC Sports – 5
Golf on Golf Channel, NBC Sports & Peacock – 3
NFL.com/GamePass nfl.com/gamepass – 2
NHL on NBC/NBC Sports nbcsports.com/nhl – 2
NBC Sports nbcsports.com – 2
Upcoming Cup race on NBC/NBC Sports – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico – 1
Upcoming Xfinity race on NBC/NBC Sports – 1
‘Jay Leno’s Garage’ nbc.com/jay-lenos-garage – 1

Total: 18

Local News/Sports/Points-of-Interest in Penna.

BetRivers.com – 2
PNC VirtualWallet.com virtualwallet.com – 1

Total: 3

Restaurants/Food

Wendy’s wendys.com – 4
KFC kfc.com/ – 2
Sonic sonicdrivein.com – 2
Coca-Cola cocacola.com – 2
Dominos dominos.com – 1
Door Dash – 1
Wing Stop wingstop.com – 1

Total: 13

Car/Truck/Bike

Ram Trucks ram.com – 4
Advance Auto advanceautoparts.com – 3
Toyota toyota.com – 3
GMCDealer.com gmcdealer.com – 2
Ford ford.com – 1

Total: 13

Insurance/Health

Geico.com geico.com – 4
Excela Health excelahealth.org – 1
Liberty Mutual libertymutual.com – 1
Progressive progressive.com – 1
USAA.com usaa.com – 1

Total: 8

Wireless Phone

Cricket Wireless cricketwireless.com – 4

Total: 4

Home Improvement

ACE Hardware ACEHardware.com – 1

Total: 1

Technology

Fan Duel fanduel.com – 3
Comcast Business comcast.com/business – 2
Amazon amazon.com – 1
DraftKings.com draftkings.com – 1
effectv/political effectv.com/political – 1
Verizon verizon.com/publicsafety – 1
Xfinity.com xfinity.com – 1

Total: 10

Products/Services for the Home and Personal Use

Blue Emu blue-emu.com – 2
OpdivoYervoy.com – 1
Tempur-Pedic tempurpedic.com – 1

Total: 4

Political/Special Interest

NBCNews.com/planyourvote – 2

Total: 2

Race brdcast times:      Comm. brdcast times:
7:30 PM – 7:34 PM – 4      7:34 PM – 7:37 PM – 3
7:37 PM – 7:40 PM – 3      7:40 PM – 7:42 PM – 2
7:42 PM – 7:54 PM – 12      7:54 PM – 7:56 PM – 2
7:56 PM – 8:02 PM – 6      8:02 PM – 8:04 PM – 2
8:04 PM – 8:12 PM – 8      8:12 PM – 8:14 PM – 2
8:14 PM – 8:23 PM – 9      8:23 PM – 8:25 PM – 2
8:25 PM – 8:27 PM – 2      8:27 PM – 8:28 PM – 1
8:28 PM – 8:39 PM – 11      8:39 PM – 8:41 PM – 2
8:41 PM – 8:48 PM – 7      8:48 PM – 8:50 PM – 2
8:50 PM – 9:03 PM – 13      9:03 PM – 9:05 PM –2
9:05 PM – 9:24 PM – 19      9:24 PM – 9:26 PM – 2
9:26 PM – 9:32 PM – 6      9:32 PM – 9:34 PM – 2
9:34 PM – 9:36 PM – 2      9:36 PM – 9:38 PM – 2
9:38 PM – 9:46 PM – 8      9:46 PM – 9:48 PM – 2
9:48 PM – 10:24 PM – 36      10:24 PM – 10:26 PM – 2
10:26 PM – 10:44 PM – 18      10:44 PM – checkered flag

Total race brdcst time: 164      Total comm. brdcst time: 30

Number of companies featured during broadcast: 25
(Monster Energy; Wendy’s; Hunt Bros. Pizza; Coca-Cola; Busch Beer; Ford, NASCAR.com/FordPlayoffsPromo Code: SHORTTRACK ; Toyota; Dodge Ram; Tracker Off Road at Bass Pro Shops & Cabela’s; Geico; Liberty Mutual; Progressive; Credit One Bank; Fan Duel; Guaranteed Rate rate.com ; Xfinity; Verizon; US Open Golf on Golf channel, NBC, and Peacock; Sunday Night Football on NBC; NBC Sports on Sirius/XM NASCAR Radio channel 90; NBC Sports Pit Crew All Stars; ‘NASCAR America Post-Race Show’ and ‘Proving Grounds’ on NBCSN; NASCAR.com/Mobile; NASCAR.com/Scanner; NASCAR.com/Drive; upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

9:14 PM – 9:16 PM
Mother’s Car Care; Xfinity.com/NASCAR ; upcoming Cup race

9:55 PM – 9:58 PM
TireRack.com; Sonic; Tempur-Pedic; PNC/VirtualWallet; Wendy’s; Upcoming Xfinity race

10:04 PM – 10:07 PM
PNC/VirtualWallet ; Mother’s Car Care; Verizon/PublicSafety ; Sonic; Geico; NHL on NBC

10:12 PM – 10:14 PM
Xfinity.com/nascar ; Wendy’s; USAA; Tempur-Pedic; Sonic

10:32 PM – 10:34 PM
Toyota; Verizon/PublicSafety; Progressive; USAA; NHL on NBC; Olympics on NBC Sports