Commercial breakdown: 2020 eNASCAR iRacing Pro Invitational Series Dixie Vodka 150

Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. On Sunday, commercials were a virtual reality, for NASCAR’s first virtual racing experience. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 eNASCAR iRacing Pro Invitational Series Dixie Vodka 150

Start time to record race/commercial periods: 1:30 PM
End time to record race/commercial periods: 3:13 PM
Total minutes of complete race broadcast: 103
Minutes of race broadcast: 84
Minutes of commercials: 19

Total number of commercials: 42
Total number of companies or entities advertised: 24

Companies seen the most in commercials during this broadcast: Tums (5 times); Trelegy (4 times); Blue Emu (Rusty Wallace) (3 times); Pizza Hut (3 times); Busch Beer (3 times); iRacing.com (3 times)

Breakdown of what the commercials were, by category:

Restaurants/Food

Pizza Hut pizzahut.com/ – 3
DiGiorno’s Pizza digiorno.com/ – 1
Jack Link’s jacklinks.com – 1
Pepsi pepsi.com – 1

Total: 6

Beer/Alcohol

Busch busch.com – 3

Total: 3

Car/Truck/Bike

Toyota toyota.com – 2
Genesis G70 genesis.com – 1
Safe Lite safelite.com – 1

Total: 4

Insurance/Health

AAA aaa.com – 1
CoronaVirus.org – 1
Farmers farmers.com – 1
Liberty Mutual libertymutual.com – 1

Total: 4

Home Improvement

Scotts scotts.com – 1

Total: 1

Financial

2020 Census 2020census.gov – 2

Total: 2

Technology

iRacing iRacing.com – 3
Xfinity.com xfinity.com – 2

Total: 5

Products/Services for the Home and Personal Use

Tums tums.com – 5
Trelegy trelegy.com – 4
Blue Emu blue-emu.com (Rusty Wallace) – 3
Gold Bond goldbond.com – 1
Selsun Blue selsunblue.com – 1

Total: 14

Travel

Expedia expedia.com – 1

Total: 1

Racing Related

NASCAR Xfinity Series nascar.com/news/xfinity-series/ – 1
Gander Outdoors Truck Series nascar.com/trucks – 1

Total: 2

Race brdcast times:      Comm. brdcast times:

1:30 PM – 1:42 PM – 12      1:42 PM – 1:44 PM – 2
1:44 PM – 1:51 PM – 7      1:51 PM – 1:54 PM – 3
1:54 PM – 2:00 PM – 6      2:00 PM – 2:03 PM – 3
2:03 PM – 2:07 PM – 4      2:07 PM – 2:10 PM – 3
2:10 PM – 2:24 PM – 14      2:24 PM – 2:26 PM – 2
2:26 PM – 2:42 PM – 16      2:42 PM – 2:45 PM – 3
2:45 PM – 2:52 PM – 7      2:52 PM – 2:55 PM – 3
2:55 PM – 3:13 PM – 18      3:13 PM – checkered flag

Total race brdcst time: 84      Total comm. brdcst time: 19

Number of companies featured during broadcast: 8
(NASCAR Foundation nascarfoundation.org ; Geico; Credit One Bank; ‘The Herd with Colin Cowherd’ on Fox Sports; ‘America’s Day at the Races’ on Fox Sports; ‘WWE Smackdown’ on Fox; NASCAR Xfinity Series NASCAR.com/Xfinity; NASCAR Cup Series NASCAR.com/Cup)