Following Sunday’s race, it has become clear that Kevin Harvick and Denny Hamlin are competitors with comparable skill sets and equal desire to win. It could be said that, if each driver were candy bars, they would be the left and right sides of Twix. While there were no ads for Twix bars during the race broadcast, there was one for Reese’s. For those of you who like to know precisely how many commercials there were, what companies were represented, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2020 Drydene 311 – Day 2
Start time to record race/commercial periods: 4:00 PM
End time to record race/commercial periods: 7:16 PM
Total minutes of complete race broadcast: 196
Minutes of race broadcast: 168
Minutes of traditional commercials: 28
Minutes of side-by-side commercials: 12
Total number of commercials: 99
Total number of companies or entities advertised: 45
Total number of traditional commercials (not split-screen): 68
Total number of companies or entities advertised: 39
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 31
Total number of companies or entities advertised: 23
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Geico (9 times); Xfinity (7 times); Coca-Cola (7 times); Sonic (6 times)
Breakdown of what the commercials were, by category:
NBC/TV Previews/Promos:
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico – 3
Peacock peacocktv.com – 2
IndyCar indycar.com on NBC/NBC Sports – 2
NHL on NBC/NBC Sports nbcsports.com/nhl – 2
Golf on NBC/NBC Sports nbcsports.com/golf – 2
‘Monday Night Raw’ usanetwork.com/wwe-raw – 1
‘The Bradshaw Bunch’ on e! eonline.com – 1
Total: 13
Movies
‘Bill & Ted Face the Music’ billandted3.com – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
PNC VirtualWallet.com virtualwallet.com – 3
Cochran cochran.com – 1
RosendahlsApplianceCenter.com – 1
Total: 5
Restaurants/Food
Sonic sonicdrivein.com – 6
Applebees applebees.com – 3
Arby’s arbys.com – 2
Burger King burgerking.com – 1
Coca-Cola cocacola.com – 1
KFC kfc.com/ – 1
McDonald’s mcdonalds.com – 1
Reese’s reeses.com – 1
Wendy’s wendys.com – 1
Total: 17
Beer/Alcohol
Stoney’s Beer stoneysbeer.com – 2
Total: 2
Car/Truck/Bike
Advance Auto advanceautoparts.com – 3
Chevy chevy.com – 2
Toyota toyota.com – 2
Buick buick.com – 1
Ram Trucks ram.com – 1
GMCDealer.com gmcdealer.com – 1
Total: 10
Insurance/Health
Geico.com geico.com – 4
USAA.com usaa.com – 2
Progressive progressive.com – 1
Total: 7
Technology
Xfinity.com/sports xfinity.com/sports – 3
Verizon verizon.com/publicsafety – 2
Amazon Alexa amazon.com/alexa – 2
SquareSpace.com squarespace.com – 1
Xfinity/NASCAR xfinity.com/nascar – 1
Total: 9
Products/Services for the Home and Personal Use
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
Humira humira.com – 1
Total: 2
Travel
UniversalOrlando.com – 1
Total: 1
Political/Special Interest
Joe Biden joebiden.com – 1
Total: 1
Race brdcast times: Comm. brdcast times:
4:00 PM – 4:03 PM – 3 4:03 PM – 4:06 PM – 3
4:06 PM – 4:08 PM – 2 4:08 PM – 4:10 PM – 2
4:10 PM – 4:21 PM – 11 4:21 PM – 4:23 PM – 2
4:23 PM – 4:31 PM – 8 4:31 PM – 4:33 PM – 2
4:33 PM – 4:36 PM – 3 4:36 PM – 4:38 PM – 2
4:38 PM – 4:48 PM – 10 4:48 PM – 4:50 PM -2
4:50 PM – 4:56 PM – 6 4:56 PM – 4:58 PM – 2
4:58 PM – 4:59 PM – 1 4:59 PM – 5:02 PM – 3
5:02 PM – 5:05 PM – 3 5:05 PM – 5:07 PM – 2
5:07 PM – 5:10 PM – 3 5:10 PM – 5:12 PM – 2
5:12 PM – 5:31 PM – 19 5:31 PM – 5:33 PM – 2
5:33 PM – 6:10 PM – 37 6:10 PM – 6:12 PM – 2
6:12 PM – 6:31 PM – 19 6:31 PM – 6:32 PM – 1
6:32 PM – 7:06 PM – 34 7:06 PM – 7:07 PM – 1
7:07 PM – 7:16 PM – 9 7:16 PM – checkered flag
Total race brdcst time: 168 Total comm. brdcst time: 28
Number of companies featured during broadcast: 25
(Drydene; Monster Energy; Hunt Bros. Pizza; McDonald’s; Applebee’s; Coca-Cola; Busch Beer; Chevy; Toyota; Dodge Ram; Geico; Liberty Mutual; Advance Auto Parts, DieHard Batteries; Bass Pro Shops & Cabela’s; Credit One Bank; Xfinity; Verizon; US Open Golf on Golf Channel and NBC; NHL on NBC; Moto GP motogp.com ; ‘Lost Speedways’ on PeacockTV.com ; NBC Sports on Sirius/XM NASCAR Radio Channel 90; NASCAR.com/Drive; NASCAR.com/Shop ; NASCAR.com/Mobile ; Upcoming Xfinity & Cup races)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
5:26 PM – 5:28 PM
Toyota; Wendy’s; Just for Men; Coca-Cola; Valspar at Lowes; Upcoming Xfinity race
5:47 PM – 5:49 PM
USAA; McDonald’s; Verizon/publicsafety; Applebee’s; Wendy’s; Upcoming Cup race, Geico, Coca-Cola, Xfinity, Busch Beer
5:57 PM – 6:00 PM
Geico; WeatherTech.com; Advance Auto Parts; Dominos; IndyCar on NBC Sports; Yahoo Fantasy Football
6:24 PM – 6:27 PM
Bass Pro Shops & Cabela’s; Wendy’s; Progressive; Valspar at Lowes; McDonald’s; NFL Kick Off on NBC Sports
6:46 PM – 6:48 PM
USAA; McDonald’s; Verizon/publicsafety ; Just for Men; Coca-Cola; UniversalOrlando.com; IndyCar on NBC Sports
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