If Jan, the lovely pitchwoman in the Toyota ads, is a NASCAR fan, then she is enormously pleased with the outcome of the Saturday Dover Cup race. The first three spots were taken by the very cars she entices viewers to buy. There were other enticements in the form of commercials during the broadcast as well. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2020 Drydene 311
Start time to record race/commercial periods: 4:00 PM
End time to record race/commercial periods: 6:47 PM
Total minutes of complete race broadcast: 167
Minutes of race broadcast: 144
Minutes of traditional commercials: 23
Minutes of side-by-side commercials: 12
Total number of commercials: 86
Total number of companies or entities advertised: 40
Total number of traditional commercials (not split-screen): 58
Total number of companies or entities advertised: 34
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 28
Total number of companies or entities advertised: 16
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Coca-Cola (6 times); Xfinity (6 times); Geico (5 times); Wendy’s (5 times); Sonic (5 times)
Breakdown of what the commercials were, by category:
NBC/TV Previews/Promos:
Upcoming Cup race on NBC/NBC Sports – 3
Golf on NBC/NBC Sports nbcsports.com/golf – 3
NFL Kick-Off on NBC – 2
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico – 1
IndyCar indycar.com on NBC/NBC Sports – 1
NHL on NBC/NBC Sports nbcsports.com/nhl – 1
‘The Capture’ on PeacockTV.com peacocktv.com/the-capture – 1
‘Monday Night Raw’ usanetwork.com/wwe-raw – 1
Olympics on NBC nbcolympics.com – 1
Total: 14
Local News/Sports/Points-of-Interest in Penna.
Cochran cochran.com – 1
PNC VirtualWallet.com virtualwallet.com – 1
Smail Kia smailkia.com – 1
Total: 3
Restaurants/Food
Sonic sonicdrivein.com – 5
Wendy’s wendys.com – 3
Applebees applebees.com – 2
Coca-Cola cocacola.com – 2
KFC kfc.com/ – 2
Dominos dominos.com – 1
Total: 15
Car/Truck/Bike
Ram Trucks ram.com – 4
Buyatoyota.com buyatoyota.com – 2
Advance Auto advanceautoparts.com – 2
Chevy chevy.com – 2
GMCDealer.com gmcdealer.com – 1
Toyota toyota.com – 1
Total: 12
Insurance/Health
Geico.com geico.com – 2
Liberty Mutual libertymutual.com – 1
Progressive progressive.com – 1
USAA.com usaa.com – 1
Total: 5
Technology
Amazon Alexa amazon.com/alexa – 2
Verizon verizon.com/publicsafety – 2
effectv effectv.com – 1
Fan Duel fanduel.com – 1
Xfinity.com xfinity.com – 1
Total: 7
Products/Services for the Home and Personal Use
Shady Rays shadyrays.com – 1
Total: 1
Political/Special Interest
Joe Biden joebiden.com – 1
Total: 1
Race brdcast times: Comm. brdcast times:
4:00 PM – 4:03 PM – 3 4:03 PM – 4:06 PM – 3
4:06 PM – 4:08 PM – 2 4:08 PM – 4:10 PM – 2
4:10 PM – 4:22 PM – 12 4:22 PM – 4:24 PM – 2
4:24 PM – 4:33 PM – 9 4:33 PM – 4:35 PM – 2
4:35 PM – 4:44 PM – 9 4:44 PM – 4:47 PM – 3
4:47 PM – 4:55 PM – 8 4:55 PM – 4:57 PM – 2
4:57 PM – 4:58 PM – 1 4:58 PM – 5:00 PM – 2
5:00 PM – 5:10 PM – 10 5:10 PM – 5:12 PM – 2
5:12 PM – 5:41 PM – 29 5:41 PM – 5:42 PM – 1
5:42 PM – 5:49 PM – 7 5:49 PM – 5:51 PM – 2
5:51 PM – 5:52 PM – 1 5:52 PM – 5:54 PM – 2
5:54 PM – 6:47 PM – 53 6:47 PM – checkered flag
Total race brdcst time: 144 Total comm. brdcst time: 23
Number of companies featured during broadcast: 26
(Drydene drydene.com ; Monster Energy; McDonald’s; Sonic; Applebee’s; KFC; Coca-Cola; Busch Beer; Chevy; Ford Performance; Toyota; Sunoco; GoodYear; Geico; Liberty Mutual; Valspar at Lowes; Credit One Bank; Xfinity; Verizon; NHL on NBC; IndyCar on NBC; NBC Sports on Sirius/XM NASCAR Radio Channel 90; ‘NASCAR America Post-Race Show’ on NBCSN; NASCAR.com/Drive ; NASCAR.com/Mobile; upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
5:20 PM – 5:23 PM
USAA; Wendy’s; Coca-Cola; Verizon/publicsafety ; Wendy’s; Upcoming Xfinity race
5:31 PM – 5:33 PM
USAA; McDonald’s; Bass Pro Shops & Cabela’s; Mobil 1; Xfinity.com/nascar ; upcoming Cup race, Coca-Cola, Geico, Xfinity, Busch Beer
6:03 PM – 6:06 PM
Progressive; McDonald’s; Applebee’s; Just for Men; Coca-Cola
6:14 PM – 6:16 PM
Geico; Toyota; McDonald’s; Mobil 1; Verizon/publicsafety
6:26 PM – 6:28 PM
USAA; McDonald’s; Just for Men; PNC Bank/VirtualWallet ; Xfinity.com/nascar ; NBC Sports