Commercial breakdown: 2020 Cook Out Southern 500

On Sunday, many NASCAR fans watched the Cook Out Southern 500 Cup race while enjoying their grilled hamburgers and hot dogs, and the last of this year’s fresh corn. As summer winds down, the quest for the Cup championship grows with every race. Also, with every race, there are the sponsors frequently reminding you of what they have to offer you during the race and in the commercials. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Cook Out Southern 500

Start time to record race/commercial periods: 6:00 PM
End time to record race/commercial periods: 10:07 PM
Total minutes of complete race broadcast: 247
Minutes of race broadcast: 207
Minutes of traditional commercials: 40
Minutes of side-by-side commercials: 14

Total number of commercials: 119
Total number of companies or entities advertised: 52
Total number of traditional commercials (not split-screen): 93
Total number of companies or entities advertised: 48
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 26
Total number of companies or entities advertised: 20
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast: Xfinity (8 times); Geico (6 times); Coca-Cola (5 times); Sonic (5 times); Wendy’s (5 times); Toyota (5 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Upcoming Cup race on NBC/NBC Sports – 3
Golf on Golf Channel, NBC Sports & Peacock – 2
Golf on NBC/NBC Sports nbcsports.com/golf – 2
Soccer on NBCSNnbcsports.com/soccer – 2
Olympics on NBC nbcolympics.com – 2
NBC Sports nbcsports.com – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico – 1
Upcoming Xfinity race on NBC/NBC Sports – 1
NFL Kick-Off on NBC – 1
NHL on NBC/NBC Sports nbcsports.com/nhl – 1
‘A.P. Bio’ on PeacockTV.com – 1

Total: 17

Movies

‘Bill & Ted Face the Music’ billandted3.com – 2

Total: 2

Local News/Sports/Points-of-Interest in Penna.

BetRivers.com – 2
Jennerstown Speedway jennerstown.org – 1
VotesPA.com votespa.com – 1

Total: 4

Restaurants/Food

Sonic sonicdrivein.com – 5
Wendy’s wendys.com – 3
Coca-Cola cocacola.com – 3
DiGiorno’s Pizza digiorno.com/ – 2
Burger King burgerking.com – 1
KFC kfc.com/ – 1

Total: 15

Beer/Alcohol

Busch Light Apple busch.com – 1
Jack Daniels jackdaniels.com – 1

Total: 2

Car/Truck/Bike

Ram Trucks ram.com – 4
Toyota toyota.com – 3
GMCDealer.com gmcdealer.com – 2
Advance Auto advanceautoparts.com – 2
ChevyDealer.com chevydealer.com – 1
Ford ford.com – 1
GoodYear goodyear.com – 1
Sunoco sunocoinc.com – 1
Buyatoyota.com buyatoyota.com – 1
VPRacingfuels.com – 1
WeatherTech.com weathertech.com – 1

Total: 18

Insurance/Health

Liberty Mutual libertymutual.com – 3
LungCancerResearch.com – 3
Geico.com geico.com – 3
USAA.com usaa.com – 2
Progressive progressive.com – 1

Total: 12

Wireless Phone

Xfinity Mobile xfinitymobile.com – 1

Total: 1

Home Improvement

Kioti tractors kioti.com – 2

Total: 2

Legal

OfficialBSAClaims.com – 1

Total: 1

Technology

Fan Duel fanduel.com – 3
Amazon amazon.com – 2
DraftKings.com draftkings.com – 2
effectv effectv.com – 2
Xfinity.com/sports xfinity.com/sports – 1

Total: 10

Products/Services for the Home and Personal Use

DoveMenCare.com dovemencare.com – 2
Get Roman getroman.com/tv – 2
Tecovas Boots tecovas.com – 2
Tempur-Pedic tempurpedic.com – 1
Blue Emu blue-emu.com – 1

Total: 8

Travel

ChoiceHotels.com choicehotels.com – 1

Total: 1

Race brdcast times:      Comm. brdcast times:

6:00 PM – 6:03 PM – 3      6:03 PM – 6:06 PM – 3
6:06 PM – 6:09 PM – 3      6:09 PM – 6:11 PM – 2
6:11 PM – 6:26 PM – 15      6:26 PM – 6:29 PM – 3
6:29 PM – 6:35 PM – 6      6:35 PM – 6:37 PM – 2
6:37 PM – 6:47 PM – 10      6:47 PM – 6:50 PM – 3
6:50 PM – 6:59 PM – 9      6:59 PM – 7:01 PM – 2
7:01 PM – 7:10 PM – 9      7:10 PM – 7:12 PM – 2
7:12 PM – 7:30 PM – 18      7:30 PM – 7:32 PM – 2
7:32 PM – 7:34 PM – 2      7:34 PM – 7:36 PM – 2
7:36 PM – 7:46 PM – 10      7:46 PM – 7:49 PM – 3
7:49 PM – 7:57 PM – 8      7:57 PM – 7:59 PM – 2
7:59 PM – 8:08 PM – 9      8:08 PM – 8:10 PM – 2
8:10 PM – 8:13 PM – 3      8:13 PM – 8:15 PM – 2
8:15 PM – 8:43 PM – 28      8:43 PM – 8:46 PM – 3
8:46 PM – 8:56 PM – 10      8:56 PM – 8:59 PM – 3
8:59 PM – 9:33 PM – 34      9:33 PM – 9:36 PM – 3
9:36 PM – 9:39 PM – 3      9:39 PM – 9:40 PM – 1
9:40 PM – 10:07 PM – 27      10:07 PM – checkered flag

Total race brdcst time: 207      Total comm. brdcst time: 40

Number of companies featured during broadcast: 26
(Cook Out cookout.com ; Monster Energy; Wendy’s; Sonic; Hunt Bros. Pizza; KFC; Coca-Cola; Busch Beer; Ford Performance; Toyota; Dodge Ram; Geico; Liberty Mutual; Credit One Bank; Tracker Off Road at Bass Pro Shops & Cabela’s; Xfinity; Verizon; FedEx Playoff Golf on NBC; Sunday Night Football on NBC Sports; #HeyRut ; ‘Lost Speedways’ on PeacockTV.com ; NBC Sports Pit Crew All-Stars; NBC Sports on Sirius/XM NASCAR Radio channel 90; ‘NASCAR America Post-Race Show’ on NBCSN; NASCAR.com/Scanner; NASCAR.com/Drive ; NASCAR.com/Shop ; Upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

7:22 PM – 7:25 PM
Busch Light Apple; Verizon; Geico; Upcoming Xfinity race; Olympics on NBC Sports

8:26 PM – 8:29 PM
USAA; Wendy’s; Just for Men; Xfinity.com/nascar ; Upcoming Xfinity race; Upcoming Cup race, Geico, Busch Beer, Coca-Cola, Xfinity

9:08 PM – 9:11 PM
Verizon/publicsafety ; Progressive; Bass Pro Shops & Cabela’s; PNC VirtualWallet.com ; Olympics on NBC Sports

9:25 PM – 9:28 PM
Advance Auto Parts; Geico; Tempur-Pedic; Xfinity.com/nascar ; NFL Kick Off on NBC

9:50 PM – 9:52 PM
Toyota; Wendy’s; Just for Men; Verizon/publicsafety ; USAA