Commercial breakdown: 2020 Consumers Energy 400

Sunday, at Michigan, proved that despite a whole lot of racing happening in a short period of time, this would not diminish the Harvick/Hamlin battle intensity. They fought like warriors till the last second of the race. The commercial interruptions fought for race fans’ attention as well. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Consumers Energy 400

Start time to record race/commercial periods: 4:30 PM
End time to record race/commercial periods: 6:58 PM
Total minutes of complete race broadcast: 148
Minutes of race broadcast: 117
Minutes of traditional commercials: 31
Minutes of side-by-side commercials: 6

Total number of commercials: 83
Total number of companies or entities advertised: 41
Total number of traditional commercials (not split-screen): 67
Total number of companies or entities advertised: 37
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 16
Total number of companies or entities advertised: 13
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 3

Companies seen the most in commercials during this broadcast: Xfinity (9 times); Geico (8 times); Coca-Cola (6 times); Busch (5 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico – 3
NHL on NBC/NBC Sports nbcsports.com/nhl – 3
Upcoming Cup race on NBC/NBC Sports – 2
IndyCar indycar.com on NBC/NBC Sports – 2
‘Good Bones’ on HGTV hgtv.com/shows/good-bones and Douds Furniture doudsfurniture.com – 1

Total: 11

Restaurants/Food

Sonic sonicdrivein.com – 4
Wendy’s wendys.com – 3
Dominos dominos.com – 2
Coca-Cola cocacola.com – 1

Total: 10

Beer/Alcohol

Busch Light Apple busch.com – 1
Stoney’s Beer stoneysbeer.com – 1

Total: 2

Car/Truck/Bike

Ram Trucks ram.com – 4
Mother’s Car Care mothers.com – 2
Toyota toyota.com – 2
Advance Auto advanceautoparts.com and Die Hard batteries diehard.com – 2
Chevy chevy.com – 1
Ford ford.com – 1
GMCDealer.com gmcdealer.com – 1

Total: 13

Insurance/Health

Geico.com geico.com – 4
Progressive progressive.com – 2
USAA.com usaa.com – 2

Total: 8

Home Improvement

ACE Hardware ACEHardware.com – 2
Valspar Paint valspar.com and Lowes lowes.com/ – 1

Total: 3

Financial

GOVX.com – 2
Square.com square.com – 1

Total: 3

Technology

Amazon amazon.com – 2
Verizon verizon.com/publicsafety – 2
DraftKings.com draftkings.com – 1
effectv effectv.com – 1
effectv effectv.com/adplanner – 1
Fan Duel fanduel.com – 1
Xfinity.com xfinity.com – 1
Xfinity/NASCAR xfinity.com/nascar – 1
Xfinity Xfi xfinity.com/xfi – 1
Xfinity X1 xfinity.com/x1 – 1
Yahoo Fantasy Sports sports.yahoo.com/fantasy – 1

Total: 13

Products/Services for the Home and Personal Use

Shady Rays shadyrays.com – 2
Humira humira.com – 1

Total: 3

Travel

UniversalOrlando.com – 1

Total: 1

Race brdcast times:      Comm. brdcast times:

4:30 PM – 4:32 PM – 2      4:32 PM – 4:35 PM – 3
4:35 PM – 4:38 PM – 3      4:38 PM – 4:40 PM – 2
4:40 PM – 4:54 PM – 14      4:54 PM – 4:57 PM – 3
4:57 PM – 5:04 PM – 7      5:04 PM – 5:07 PM – 3
5:07 PM – 5:15 PM – 8      5:15 PM – 5:18 PM – 3
5:18 PM – 5:20 PM – 2      5:20 PM – 5:22 PM – 2
5:22 PM – 5:31 PM – 9      5:31 PM – 5:33 PM – 2
5:33 PM – 5:52 PM – 19     5:52 PM – 5:54 PM – 2
5:54 PM – 5:56 PM – 2      5:56 PM – 5:58 PM – 2
5:58 PM – 6:06 PM – 8      6:06 PM – 6:09 PM – 3
6:09 PM – 6:18 PM – 9      6:18 PM – 6:21 PM – 3
6:21 PM – 6:43 PM – 22      6:43 PM – 6:46 PM – 3
6:46 PM – 6:58 PM – 12      6:58 PM – checkered flag

Total race brdcst time: 117      Total comm. brdcst time: 31

Number of companies featured during broadcast: 21
(Consumers Energy consumersenergy.com ; Monster Energy; DEKALB dekalbasgrowdeltapine.com/en-us/dekalb.html ; Sonic; Coca-Cola; Busch Beer, Busch Light Apple; Ford Performance; Toyota; Dodge Ram; Geico; Liberty Mutual; CallingAllDieHards.com @AdvanceAuto #WhyIAmADieHard ; Valspar Paint; Credit One Bank; #HeyRUT ; Xfinity; Verizon; US Open Golf on NBC; NBC Sports on Sirius/XM NASCAR Radio channel 90; NASCAR.com/Drive; NASCAR.com/Mobile; NASCAR.com/Shop; ‘NASCAR America Post-Race Show’ on NBCSN; upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

5:41 PM – 5:43 PM
Geico; Valspar Paint at Lowes; Coca-Cola; Upcoming Xfinity race; NBC Sports

6:29 PM – 6:31 PM
USAA; KFC; GoodYear; Toyota; KFC; NBC Sports

6:39 PM – 6:41 PM
Busch Light Apple; Shady Rays; Coca-Cola; Wendy’s; Xfinity.com/nascar