Commercial breakdown: 2020 Big Machine Hand Sanitizer 400 Powered by Big Machine Records

Mother Nature was trying to hold on to her power to interrupt and delay NASCAR races on Sunday as powerfully as Denny Hamlin was trying to hold on to the lead throughout the race. Unfortunately for Mother Nature, the best she could come up with was a few lightning bolts. Unfortunately for Denny Hamlin, a seemingly sure win was dashed by a pesky blown tire. While we watched Hamlin battle with Kevin Harvick for the win, we also watched pesky commercials. Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Big Machine Hand Sanitizer 400
Powered by Big Machine Records

Start time to record race/commercial periods: 5:00 PM
End time to record race/commercial periods: 8:46 PM
Total minutes of complete race broadcast: 226
Minutes of race broadcast: 183
Minutes of traditional commercials: 43
Minutes of side-by-side commercials: 11

Total number of commercials: 124
Total number of companies or entities advertised: 49
Total number of traditional commercials (not split-screen): 98
Total number of companies or entities advertised: 44
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 26
Total number of companies or entities advertised: 17
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 4

Companies seen the most in commercials during this broadcast:  Golf on NBC Sports (7 times); Sonic (7 times); Wendy’s (7 times); Advance Auto Parts, DieHard batteries (6 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Golf on NBC/NBC Sports nbcsports.com/golf – 7
Peacock peacocktv.com – 2
Upcoming Cup race on NBC/NBC Sports Busch Beer, Geico, Xfinity, Coca-Cola – 2
Upcoming Xfinity race on NBC/NBC Sports – 2
IndyCar indycar.com on NBC/NBC Sports – 2
‘Most Dangerous Game’ quibi.com/shows/most-dangerous-game-566/ – 2
’30 Rock Reunion’ on NBC – 1
NBC Sports Camp nbcsportscamp.com – 1
Upcoming Cup race on NBC/NBC Sports – 1
‘The Old Guard’ on Netflix netflix.com/title/81038963 – 1

Total: 21

Local News/Sports/Points-of-Interest in Penna.

NBC local newswpxi.com – 3
BridgevilleAppliance.com and DormontAppliance.com – 1
LocalStealsandDeals.com – 1

Total: 5

Restaurants/Food

Sonic sonicdrivein.com – 7
Wendy’s wendys.com – 5
Coca-Cola cocacola.com – 3
Reese’s reeses.com – 1

Total: 16

Beer/Alcohol

Busch busch.com – 3

Total: 3

Car/Truck/Bike

Advance Auto advanceautoparts.com and Die Hard batteries diehard.com – 6
Ram Trucks ram.com – 5
Toyota toyota.com – 3
WeatherTech.com weathertech.com – 2
Chevy chevy.com – 2
Buick buick.com – 1
Mobil 1 mobil1.us (Clint Bowyer, Kevin Harvick) – 1

Total: 20

Insurance/Health

Geico.com geico.com – 4
Liberty Mutual libertymutual.com – 3
USAA usaa.com – 2
NHTSA nhtsa.org – 1
Progressive progressive.com – 1

Total: 11

Financial

Experian.com/boost experian.com/boost – 2
2020 Census 2020census.gov – 1
USBank.com – 1

Total: 4

Education

Connections Academy connectionsacademy.com – 1

Total: 1

Technology

Verizon verizon.com/publicsafety – 3
DraftKings.com draftkings.com – 2
Fan Duel fanduel.com – 2
Americas Best Racing americasbestracing.net – 1
GolfNow.com – 1
Verizon/ready verizon.com/ready – 1
Xfinity/NASCAR xfinity.com/nascar – 1

Total: 11

Products/Services for the Home and Personal Use

Tractor Supply tractorsupply.com – 2
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
ServPro.com servpro.com – 1
Voltaren voltarengel.com – 1

Total: 5

Travel

UniversalOrlando.com – 1

Total: 1

Race brdcast times:      Comm. brdcast times:

5:00 PM – 5:02 PM – 2      5:02 PM – 5:05 PM – 3
5:05 PM – 5:08 PM – 3      5:08 PM – 5:10 PM – 2
5:10 PM – 5:24 PM – 14      5:24 PM – 5:27 PM – 3
5:27 PM – 5:35 PM – 8      5:35 PM – 5:38 PM – 3
5:38 PM – 5:43 PM – 5      5:43 PM – 5:45 PM – 2
5:45 PM – 5:50 PM – 5      5:50 PM – 5:53 PM – 3
5:53 PM – 6:05 PM – 12      6:05 PM – 6:07 PM – 2
6:07 PM – 6:18 PM – 11      6:18 PM – 6:21 PM – 3
6:21 PM – 6:30 PM – 9      6:30 PM – 6:32 PM – 2
6:32 PM – 6:33 PM – 1      6:33 PM – 6:36 PM – 3
6:36 PM – 7:01 PM – 25       7:01 PM – 7:04 PM – 3
7:04 PM – 7:08 PM – 4      7:08 PM – 7:11 PM – 3
7:11 PM – 7:15 PM – 4      7:15 PM – 7:18 PM – 3
7:18 PM – 7:25 PM – 7      7:25 PM – 7:27 PM – 2
7:27 PM – 7:36 PM – 9      7:36 PM – 7:39 PM – 3
7:39 PM – 8:12 PM – 33      8:12 PM – 8:15 PM – 3
8:15 PM – 8:46 PM – 31      8:46 PM – checkered flag

Total race brdcst time: 183      Total comm. brdcst time: 43

Number of companies featured during broadcast: 21
(Big Machine Hand Sanitizer bigmachinehandsanitizer.com ; NBCSports.com/TrackPass ; Monster Energy; Sonic; Coca-Cola; Busch, Busch Light; Toyota; Sunoco; GoodYear; DieHard batteries at Advance Auto Parts; Geico; Liberty Mutual; Credit One Bank; World Wide Technology; Xfinity; ‘The Titan Games’ on NBC; Workday Charity Open golf on NBC Sports; IndyCar; ‘Lost Speedways’ on PeacockTV.com ; upcoming All-Star race; upcoming Cup races)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

6:45 PM – 6:48 PM
Xfinity.com/nascar ; Bass Pro Shops & Cabela’s; Wendy’s; Allstate; Mobil 1 (Kevin Harvick, Clint Bowyer); upcoming Xfinity race; Universal Orlando Resorts

6:54 PM – 6:56 PM
USAA; Reese’s; Bass Pro Shops & Cabela’s; Subway; Xfinity/nascar

7:50 PM – 7:53 PM
Progressive; Subway; Mobil 1 (Kevin Harvick, Clint Bowyer); Reese’s; Chevy; Subway; upcoming Cup race; NFL Kick-Off on NBC Sports

8:02 PM – 8:05 PM
Bass Pro Shops & Cabela’s; Reese’s; Toyota; Wendy’s; Allstate; ‘The Tonight Show’ on NBC