Commercial breakdown: 2020 Bass Pro Shops Night Race

We have a cat named Bristol. Yes, of course, he was named after the famed race track that the NASCAR Cup Series raced at this past Saturday night. He is a brawny, unpredictable feline, that can affectionately love you up, then go out in the back yard and break the neck of the cutest of field mice. After the race this weekend, I’m sure there are some drivers who view Bristol (the track, not my cat) as a lover, and others who feel killed by it. The commercials that ran during the race broadcast can also elicit feelings of love or loathing, depending on the watcher. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Bass Pro Shops Night Race

Start time to record race/commercial periods: 7:30 PM
End time to record race/commercial periods: 10:34 PM
Total minutes of complete race broadcast: 184
Minutes of race broadcast: 156
Minutes of traditional commercials: 28
Minutes of side-by-side commercials: 13

Total number of commercials: 93
Total number of companies or entities advertised: 45
Total number of traditional commercials (not split-screen): 64
Total number of companies or entities advertised: 40
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 29
Total number of companies or entities advertised: 17
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast: Xfinity (9 times); Coca-Cola (6 times); Geico (6 times); Sunday Night Football on NBC (5 times); Upcoming Cup race (5 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Sunday Night Football on NBC/NBC Sports – 3
‘The News with Shepard Smith’ cnbc.com/the-news-with-shepard-smith/ – 2
Upcoming Cup race on NBC/NBC Sports – 2
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico – 1
Upcoming Xfinity race on NBC/NBC Sports – 1
Golf on Golf Channel, NBC Sports & Peacock – 1
Olympics on NBC nbcolympics.com – 1

Total: 11

Local News/Sports/Points-of-Interest in Penna.

Cochran cochran.com – 1

Total: 1

Restaurants/Food

KFC kfc.com/ – 4
Sonic sonicdrivein.com – 2
Wendy’s wendys.com – 2
Coca-Cola cocacola.com – 1
Dave & Busters daveandbusters.com – 1
Kit Kat kitkat.com – 1

Total: 11

Beer/Alcohol

Busch busch.com – 1

Total: 1

Car/Truck/Bike

Ram Trucks ram.com – 4
Chevy chevy.com – 3
Mercedes Benz Vans MBVans.com – 3
GoodYear goodyear.com – 2
Advance Auto advanceautoparts.com – 2
Buick buick.com – 1
Ford ford.com – 1
GMCDealer.com gmcdealer.com – 1
Toyota toyota.com – 1

Total: 18

Insurance/Health

Geico.com geico.com – 2
Liberty Mutual libertymutual.com – 1
USAA.com usaa.com – 1

Total: 4

Wireless Phone

Cricket Wireless cricketwireless.com – 1

Total: 1

Home Improvement

Kioti tractors kioti.com – 2
ACE Hardware ACEHardware.com – 1

Total: 3

Technology

Verizon verizon.com/publicsafety – 3
Xfinity.com xfinity.com – 2
Comcast Business comcast.com/business – 1
DraftKings.com draftkings.com – 1
effectv/political effectv.com/political – 1
Fan Duel fanduel.com – 1
SportsEngine.com sportsengine.com – 1

Total: 10

Products/Services for the Home and Personal Use

Blue Emu blue-emu.com – 1
OpdivoYervoy.com – 1
Tempur-Pedic tempurpedic.com – 1

Total: 3

Travel

UniversalOrlando.com – 1

Total: 1

Race brdcast times:      Comm. brdcast times:

7:30 PM – 7:33 PM – 3      7:33 PM – 7:36 PM – 3
7:36 PM – 7:39 PM – 3      7:39 PM – 7:41 PM – 2
7:41 PM – 7:52 PM – 11      7:52 PM – 7:54 PM – 2
7:54 PM – 8:01 PM – 7      8:01 PM – 8:03 PM – 2
8:03 PM – 8:12 PM – 9      8:12 PM – 8:14 PM – 2
8:14 PM – 8:29 PM – 15      8:29 PM – 8:30 PM – 1
8:30 PM – 8:32 PM – 2      8:32 PM – 8:34 PM – 2
8:34 PM – 8:43 PM – 9      8:43 PM – 8:45 PM – 2
8:45 PM – 8:52 PM – 7      8:52 PM – 8:54 PM – 2
8:54 PM – 9:02 PM – 8      9:02 PM – 9:03 PM – 1
9:03 PM – 9:07 PM – 4      9:07 PM – 9:08 PM – 1
9:08 PM – 9:13 PM – 5      9:13 PM – 9:15 PM – 2
9:15 PM – 9:17 PM -2      9:17 PM – 9:19 PM – 2
9:19 PM – 9:30 PM – 11      9:30 PM – 9:32 PM – 2
9:32 PM – 10:07 PM – 35      10:07 PM – 10:09 PM – 2
10:09 PM – 10:34 PM – 25      10:34 PM – checkered flag

Total race brdcst time: 156       Total comm. brdcst time: 28

Number of companies featured during broadcast: 21
(Monster Energy; Wendy’s; Coca-Cola; Busch Light Beer; Chevy, #JimmieTribute ; Ford Performance, NASCAR.com/fordplayoffspromo BUMPANDRUN ; Toyota; Dodge Ram; Geico; Liberty Mutual; Advance Auto Parts; Credit One Bank; Guaranteed Rate; PNC Bank; Xfinity; Verizon; US Open Golf on NBC, PeacockTV, and Golf Channel; Sunday Night Football and ‘Football Night in America’ on NBC; Lucas Oil Late Model Dirt Series on NBCSN; ‘NASCAR America Post-Race Show’ on NBCSN; NBC Sports on Sirius/XM NASCAR Radio channel 90; NASCAR.com/mobile ; NASCAR.com/Drive ; NASCAR.com/Scanner)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

8:21 PM – 8:24 PM
Geico; Xfinity.com/nascar ; Coca-Cola; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity; Sunday Night Football on NBC; US Open Golf on NBC

9:39 PM – 9:42 PM
Toyota; USAA; Mother’s Car Care; Sonic; Upcoming Xfinity race; RotoWorld.com/edge ; US Open Golf on NBC, PeacockTV, Golf Channel

9:49 PM – 9:52 PM
Geico; Bass Pro Shops & Cabela’s; Mobil 1 (Kevin Harvick, Clint Bowyer); Wendy’s; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity; Sunday Night Football on NBC

9:58 PM – 10:00 PM
Ram Trucks; Mobil 1; Wendy’s; Progressive; Xfinity.com/NASCAR

10:21 PM – 10:23 PM
PNC Bank/VirtualWallet; Mother’s Car Care; Coca-Cola; Sonic; USAA