Commercial breakdown: 2020 Alsco 500(k)

Thursday night brought us another Cup race that fell during the week, instead of on the weekend. No matter when there is a race, though, there will always be commercials. Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Alsco 500(k)

Start time to record race/commercial periods: 7:05 PM
Rain Delay: 7:59 PM
Resumption of Race: 9:08 PM
End time to record race/commercial periods: 11:07 PM
Total minutes of complete race broadcast: 173
Minutes of race broadcast: 146
Minutes of traditional commercials: 27
Minutes of side-by-side commercials: 6

Total number of commercials: 76
Total number of companies or entities advertised: 38
Total number of traditional commercials (not split-screen): 65
Total number of companies or entities advertised: 36
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 11
Total number of companies or entities advertised: 9
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 2

Companies seen the most in commercials during this broadcast: Geico (5 times); Budweiser (5 times); Coca-Cola (4 times); Ford (4 times); Scotts (4 times); Tide (4 times)

Breakdown of what the commercials were, by category:

Fox/FS1

Upcoming Cup race on FS1 foxsports.com/nascar – 2
NFL Network nfl.com/network – 2
Upcoming Xfinity race on FS1 foxsports.com/nascar – 1
Fox Nation nation.fox.com – 1
‘Race Hub’ foxsports.com/nascar/racehub – 1
‘Ultimate Tag’ ultimate-tag and ‘Master Chef’ fox.com/masterchef/ – 1
Univision Univision.com – 1
‘WWE Smackdown’ fox.com/WWE-Friday-night-smackdown – 1

Total: 10

Local News/Sports/Points-of-Interest in Penna.

Cochran cochran.com – 1

Total: 1

Restaurants/Food

Coca-Cola cocacola.com – 3
Body Armor drinkbodyarmor.com/ #DrinkBodyArmor – 2
Hooters hooters.com (Chase Elliott) – 1

Total: 6

Beer/Alcohol

Budweiser budweiser.com – 5

Total: 5

Car/Truck/Bike

Toyota toyota.com – 4
Ford ford.com – 3
Chevron chevron.com – 2
ChevyCares.com – 1
GoodYear goodyear.com (Dale Earnhardt Jr.) – 1
Midas midas.com – 1

Total: 12

Insurance/Health

Geico.com geico.com – 3
Liberty Mutual libertymutual.com – 3
USAA.com/coronavirus usaa.com/coronavirus – 2
Allstate allstate.com – 2
Hippo.com – 1
Progressive progressive.com – 1
Real Heroes Project theheroesproject.org – 1

Total: 13

Home Improvement

Scotts scotts.com – 4

Total: 4

Financial

Lendio lendio.com – 1

Total: 1

Technology

IBM ibm.com – 1
Xfinity.com xfinity.com – 1

Total: 2

Products/Services for the Home and Personal Use

Tide tide.com – 3
Tide Hope.TideCleaners.com – 1
Bounce bouncefresh.com – 1
Downy Unstoppables downy.com – 1
Downy Wrinkle Guard downy.com – 1
Gain ilovegain.com – 1

Total: 8

Military

NavyFederal.org navyfederal.org – 2

Total: 2

Racing Related

NASCAR.com/Shop nascar.com/shop – 1

Total: 1

Race brdcast times:      Comm. brdcast times:

7:05 PM – 7:09 PM – 4      7:09 PM – 7:11 PM – 2
7:11 PM – 7:15 PM – 4      7:15 PM – 7:17 PM – 2
7:17 PM – 7:27 PM – 10      7:27 PM – 7:30 PM – 3
7:30 PM – 7:52 PM – 22      7:52 PM – 7:55 PM – 3
7:55 PM – 7:59 PM – 4      7:59 PM – Rain Delay
————–Rain Delay———————
9:08 PM – 9:26 PM – 18      9:26 PM – 9:28 PM – 2
9:28 PM – 9:31 PM – 3      9:31 PM – 9:34 PM – 3
9:34 PM – 9:44 PM – 10      9:44 PM – 9:47 PM – 3
9:47 PM – 10:08 PM – 21      10:08 PM – 10:10 PM – 2
10:10 PM – 10:13 PM – 3      10:13 PM – 10:16 PM – 3
10:16 PM – 10:27 PM – 11      10:27 PM – 10:30 PM – 3
10:30 PM – 10:33 PM – 3      10:33 PM – 10:34 PM – 1
10:34 PM – 11:07 PM – 33      11:07 PM – checkered flag

Total race brdcst time: 146      Total comm. brdcst time: 27

Number of companies featured during broadcast: 27
(Coca-Cola, USO.org, RedCross.org ; Monster Energy; Subway; Hooters; Body Armor; Busch Beer; Chevy, ChevyCares.com ; Ford Performance; Toyota, TRD; Dodge Ram; GoodYear; Geico; Liberty Mutual; Progressive; ALSCO Uniforms; Tide; Credit One Bank; Navy Federal Credit Union; Credible.com; Xfinity; ‘WWE Smackdown’ on Fox; ‘Fox Football Now with Jay Glazer’ on FS1; Fox Sports ‘The Home Game’ on FS1; ‘Race Hub’ on FS1; upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

9:56 PM – 9:59 PM
Toyota; Busch Beer, Coca-Cola, Xfinity, Geico – upcoming Cup race; ‘WWE Smackdown’ on Fox

10:43 PM – 10:46 PM
Geico; Ford; upcoming Cup race; CoronaVirus.gov #AloneTogether & NASCAR.com; Xfinity & NASCAR.com