Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2019 Toyota Owners 400
Start time to record race/commercial periods: 7:30 PM
End time to record race/commercial periods: 10:47 PM
Total minutes of complete race broadcast: 197
Minutes of race broadcast: 152
Minutes of traditional commercials: 45
Minutes of side-by-side commercials: 11
Total number of commercials: 137
Total number of companies or entities advertised: 62
Total number of traditional commercials (not split-screen): 110
Total number of companies or entities advertised: 59
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 27
Total number of companies or entities advertised: 15
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Midas (8 times); Toyota (6 times); Quick Books (5 times); Geico (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
‘The Resident’ fox.com/the-resident – 2
‘2 ½ Men’, ‘Big Bang Theory’ – 2
NHRA on FoxSports foxsports.com/motor/nhra – 2
‘Maury’, ‘2½ Men’, ‘Big Bang Theory’ – 2
Upcoming Cup race on Fox/FS1 foxsports.com/nascar – 1
Baseball on Fox Sports foxsports.com/mlb – 1
Bowling on Fox Sports FoxSports.com/bowling – 1
Fox News foxnews.com – 1
‘Master Chef Jr.’ fox.com/masterchef-jr – 1
‘Mental Samurai’ fox.com/mental-samurai/ – 1
‘911’ fox.com/9-1-1 on Fox – 1
‘The Orville’ fox.com/the-orville/ – 1
‘Race Hub’ foxsports.com/nascar/racehub – 1
US Open Golf on Fox foxsports.com/golf – 1
Total: 18
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com on Foxfox.com – 2
Total: 2
Restaurants/Food
Coca-Cola Orange Vanilla us.coca-cola.com/flavors/ – 3
KFC kfc.com/ – 2
McDonald’s mcdonalds.com – 2
Dominos dominos.com – 1
Hooters hooters.com – 1
Hooters hooters.com (Chase Elliott) – 1
Kit Kat kitkat.com – 1
Mountain Dew mountaindew.com/ – 1
Total: 12
Beer/Alcohol
Busch busch.com – 2
Twisted Tea twistedtea.com – 2
Total: 4
Car/Truck/Bike
Midas midas.com – 5
Toyota toyota.com – 4
Chevy chevy.com – 3
Ford ford.com – 3
RamTrucks.com ramtrucks.com – 2
GoodYear goodyear.com (Dale Earnhardt Jr.) #MakeAName – 2
ShopHonda.com shophonda.com – 2
Sunoco sunocoinc.com – 2
JohnDeere.com/gator johndeere.com/gator – 1
Total: 24
Insurance/Health
Geico.com geico.com – 4
Allstate allstate.com – 2
CenterforVictims.org centerforvictims.org – 1
Progressive progressive.com – 1
Total: 8
Home Improvement
FerrisMowers.com ferrismowers.com – 2
Lowes lowes.com – 2
Total: 4
Financial
QuickBooks.com quickbooks.com – 5
USAA usaa.com/bank – 2
Ally Bank allybank.com (Jimmie Johnson) #chasing8 – 1
Chase Freedom chase.com – 1
Total: 9
Legal
Edgar Snyder edgarsnyder.com – 2
Total: 2
Technology
Ring.com ring.com – 2
Amazon Echo amazon.com/echo – 1
Amazon Prime amazon.com/prime – 1
Comcast Business comcast.com/business – 1
DirecTV directv.com – 1
Xfinity.com xfinity.com – 1
Total: 7
Products/Services for the Home and Personal Use
Allegra D allegra.com – 4
Nasacort nasacort.com – 3
SaveonSymbicort.com saveonsymbicort.com – 3
Waste Management Careers careers.wm.com – 2
Farxiga.com farxiga.com – 2
Get Roman getroman.com/tv – 2
Humira humira.com – 1
Icy Hot icyhot.com – 1
ZantacOTC.com zantacotc.com – 1
Total: 19
Racing Related
Daytona International Speedwaydaytonainternationalspeedway.com/ #COKEZERO400 – 1
Total: 1
Race brdcast times: Comm. brdcast times:
7:30 PM – 7:33 PM – 3 7:33 PM – 7:36 PM – 3
7:36 PM – 7:39 PM – 3 7:39 PM – 7:41 PM – 2
7:41 PM – 7:52 PM – 11 7:52 PM – 7:55 PM – 3
7:55 PM – 8:04 PM – 9 8:04 PM – 8:06 PM – 2
8:06 PM – 8:12 PM – 6 8:12 PM – 8:14 PM – 2
8:14 PM – 8:28 PM – 14 8:28 PM – 8:31 PM – 3
8:31 PM – 8:34 PM – 3 8:34 PM – 8:37 PM – 3
8:37 PM – 8:42 PM – 5 8:42 PM – 8:45 PM – 3
8:45 PM – 8:48 PM – 3 8:48 PM – 8:51 PM – 3
8:51 PM – 9:00 PM – 9 9:00 PM – 9:03 PM – 3
9:03 PM – 9:17 PM – 14 9:17 PM – 9:20 PM – 3
9:20 PM – 9:23 PM – 3 9:23 PM – 9:26 PM – 3
9:26 PM – 9:32 PM – 6 9:32 PM – 9:35 PM – 3
9:35 PM – 9:43 PM – 8 9:43 PM – 9:46 PM – 3
9:46 PM – 9:52 PM – 6 9:52 PM – 9:55 PM – 3
9:55 PM – 10:01 PM – 6 10:01 PM – 10:04 PM – 3
10:04 PM – 10:47 PM – 43 10:47 PM – checkered flag
Total race brdcst time: 152 Total comm. brdcst time: 45
Number of companies featured during broadcast: 24
(Monster Energy; Kroger; Pizza Hut; McDonald’s; Outback; Coca-Cola, Orange-Vanilla Coca-Cola; Chevy; Ford Performance, Ford ‘Hall of Fans’ ford.com/nascar ; Toyota, Toyota Owners,TRD; Ram Trucks; John Deere; Sunoco; GoodYear; Geico; Progressive; Credit One Bank; Duracell; Ring.com; Xfinity; Symbicort; FIFA Women’s Cup on Fox/FS1; ‘WWE Smackdown’ on Fox; ‘Race Hub’ on FS1; upcoming Talladega Xfinity race; upcoming Talladega Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
8:20 PM – 8:22 PM
Toyota; Midas; KFC; upcoming Talladega Cup race; Progressive; PBC on Fox Sports; upcoming Talladega Xfinity race
9:08 PM – 9:11 PM
Geico; Midas; KFC; upcoming Talladega Cup race; FIFA Women’s Cup on Fox/FS1; Ram Trucks; NASCAR.com/Tickets
10:09 PM – 10:12 PM
Busch Beer; Progressive; upcoming Talladega Cup race; Toyota; Midas; NASCAR.com/Tickets
10:24 PM – 10:27 PM
Ford; Midas; Outback; upcoming Talladega Xfinity race; Baseball on FS1; Orange-Vanilla Coca-Cola; upcoming Talladega Cup race