Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2019 O’Reilly Auto Parts 500
Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:34 PM
Total minutes of complete race broadcast: 214
Minutes of race broadcast: 167
Minutes of traditional commercials: 47
Minutes of side-by-side commercials: 6
Total number of commercials: 130
Total number of companies or entities advertised: 61
Total number of traditional commercials (not split-screen): 111
Total number of companies or entities advertised: 59
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 19
Total number of companies or entities advertised: 13
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: Chevy (5 times); Ford (5 times); Toyota (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar – 2
‘2 ½ Men’, ‘Big Bang Theory’ – 2
Upcoming Cup race on Fox/FS1 foxsports.com/nascar – 1
Baseball on Fox Sports foxsports.com/mlb – 1
Soccer on Fox Sports foxsports.com/soccer – 1
Boxing on Fox Sports foxsports.com/boxing – 1
Fox Sunday: ‘Bob’s Burgers’ fox.com/bobsburgers and ‘Family Guy’ familyguy.com and ‘The Simpsons’ thesimpsons.com – 1
‘Maury’, ‘2½ Men’, ‘Big Bang Theory’ – 1
‘Mental Samurai’ fox.com/mental-samurai/ – 1
‘911’ fox.com/9-1-1 on Fox – 1
‘Race Hub’ foxsports.com/nascar/racehub – 1
‘The Resident’ fox.com/the-resident – 1
‘Sean Hannity’ foxnews.com/shows/Hannity – 1
‘Seinfeld’ & ‘Last One Standing’ – 1
US Open Golf on Fox foxsports.com/golf – 1
Total: 17
Movies
‘Shazam’ shazammovie.com – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
PNC VirtualWallet.com virtualwallet.com – 4
Total: 4
Restaurants/Food
Applebees applebees.com – 3
KFC kfc.com/ – 3
Pizza Hut pizzahut.com/ – 2
Coca-Cola Orange Vanilla us.coca-cola.com/flavors/ – 2
Coke Zero Sugar us.coca-cola.com/zero-sugar – 2
Hooters hooters.com – 1
Hooters hooters.com (Chase Elliott) – 1
Little Caesars littlecaesars.com – 1
Mountain Dew mountaindew.com/ (Dale Earnhardt Jr.) – 1
Total: 16
Beer/Alcohol
Busch busch.com – 3
Total: 3
Car/Truck/Bike
CarFax.com carfax.com – 1
Chevy chevy.com – 5
Toyota toyota.com – 5
Ford ford.com – 4
Jeep jeep.com – 3
JohnDeere.com/gator johndeere.com/gator – 2
Mercedes Benz Vans MBVans.com – 2
RamTrucks.com ramtrucks.com – 2
Neighborhood Ford Store neighborhoodfordstore.com – 1
ShopHonda.com shophonda.com – 1
Kwik Fill kwikfill.com/home/home.php – 1
Total: 26
Insurance/Health
Geico.com geico.com – 4
Allstate allstate.com – 2
Progressive progressive.com – 1
Total: 7
Wireless Phone
Verizon vzw.com – 1
Total: 1
Financial
USAA usaa.com/bank – 3
Ally Bank allybank.com – 1
Total: 4
Technology
Ring.com ring.com – 2
Amazon Alexa amazon.com/alexa – 1
Amazon Echo amazon.com/echo – 1
Samsung Galaxy S10 samsung.com/us/mobile/galaxy-s10/ – 1
Xfinity.com xfinity.com – 1
Total: 6
Products/Services for the Home and Personal Use
ZantacOTC.com zantacotc.com – 4
Gander Outdoor ganderoutdoor.com/ – 3
Allegra allegra.com – 2
Aspercreme aspercreme.com – 2
SaveonSymbicort.com saveonsymbicort.com – 2
Xyzal xyzal.com – 2
Dulcolax dulcolax.com – 2
Farxiga.com farxiga.com – 2
Gold Bond goldbond.com – 2
Keeps.com – 1
ebay ebay.com – 1
Tecovas Boots tecovas.com – 1
Total: 24
Political/Special Interest
D. Raja for PA State Senate joinraja.com/ – 1
Total: 1
Racing Related
NASCAR.com/tickets nascar.com/tickets – 1
Total: 1
Race brdcast times: Comm. brdcast times:
3:00 PM – 3:02 PM – 2 3:02 PM – 3:05 PM – 3
3:05 PM – 3:09 PM – 4 3:09 PM – 3:11 PM – 2
3:11 PM – 3:23 PM – 12 3:23 PM – 3:25 PM – 2
3:25 PM – 3:35 PM – 10 3:35 PM – 3:38 PM – 3
3:38 PM – 3:42 PM – 4 3:42 PM – 3:45 PM – 3
3:45 PM – 4:04 PM – 19 4:04 PM – 4:06 PM – 2
4:06 PM – 4:09 PM – 3 4:09 PM – 4:12 PM – 3
4:12 PM – 4:18 PM – 6 4:18 PM – 4:21 PM – 3
4:21 PM – 4:25 PM – 4 4:25 PM – 4:28 PM – 3
4:28 PM – 4:32 PM – 4 4:32 PM – 4:34 PM – 2
4:34 PM – 4:52 PM – 18 4:52 PM – 4:55 PM – 3
4:55 PM – 5:02 PM – 7 5:02 PM – 5:05 PM – 3
5:05 PM – 5:07 PM – 2 5:07 PM – 5:10 PM – 3
5:10 PM – 5:16 PM – 6 5:16 PM – 5:19 PM – 3
5:19 PM – 5:26 PM – 7 5:26 PM – 5:29 PM – 3
5:29 PM – 5:35 PM – 6 5:35 PM – 5:37 PM – 2
5:37 PM – 5:46 PM – 9 5:46 PM – 5:48 PM – 2
5:48 PM – 5:54 PM – 6 5:54 PM – 5:56 PM – 2
5:56 PM – 6:34 PM – 38 6:34 PM – checkered flag
Total race brdcst time: 167 Total comm. brdcst time: 47
Number of companies featured during broadcast: 27
(Monster Energy; ActionforHealthyKids.org #FoxSportsSupports ; Outback; Kroger; Coca-Cola, Orange Vanilla Coca-Cola; Busch Beer; Twisted Tea; Chevy; Ford Performance, Ford Hall of Fans ford.com/nascar ; Toyota, TRD; Ram Trucks; John Deere Gator; Sunoco; GoodYear; Geico; Progressive; Credit One Bank; Duracell; Ring.com; Soccer on FS1; PBA Bowling on FS1; Baseball on FS1; WWE Smackdown on Fox; ‘Race Day’ on FS1; ‘Race Hub’ on FS1; upcoming Xfinity race; upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:49 PM – 3:51 PM
Toyota; upcoming Cup race; Progressive; Baseball on FS1; Pizza Hut; NASCAR.com/Tickets
4:41 PM – 4:43 PM
Chevy; upcoming Cup race; Busch Beer; Outback; Geico; Boxing on FS1
6:07 PM – 6:09 PM
Jeep; TalladegaSuperSpeedway.com NASCAR.com/Tickets; Progressive; upcoming Cup race; Busch Beer; Outback; NASCAR.com/Tickets