Commercial breakdown: 2019 Bojangles’ Southern 500

Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2019 Bojangles’ Southern 500

Start time to record race/commercial periods: 9:40 PM
End time to record race/commercial periods: 1:52 AM
Total minutes of complete race broadcast: 252
Minutes of race broadcast: 207
Minutes of traditional commercials: 45
Minutes of side-by-side commercials: 10

Total number of commercials: 127
Total number of companies or entities advertised: 56
Total number of traditional commercials (not split-screen): 100
Total number of companies or entities advertised: 49
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 27
Total number of companies or entities advertised: 21
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast: Pizza Hut (6 times); Wendy’s (6 times); FanDuel.com (6 times); Toyota (6 times); Sonic (5 times); Thursday Night Football (5 times); McDonald’s (5 times); Indy Car (4 times); Chevy (4 times); Progressive (4 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Thursday Night Football on NBC/NBC Sports – 4
IndyCar indycar.com on NBC/NBC Sports – 3
Soccer on NBCSNnbcsports.com/soccer – 2
Olympics on NBC nbcolympics.com – 2
Upcoming Cup race on NBC/NBC Sports – 1
College Football on NBC/NBC Sports – 1
FIVB World Beach Volleyball on NBCSN – 1
‘The Kelly Clarkson Show’ kellyclarksonshow.com – 1

Total: 15

Local News/Sports/Points-of-Interest in Penna.

Willi’s Ski & Board Shop willisskiandboard.com – 2

Total: 2

Restaurants/Food

Pizza Hut pizzahut.com/ – 6
McDonald’s mcdonalds.com – 5
Wendy’s wendys.com – 5
Sonic sonicdrivein.com – 3
Applebees applebees.com – 3
Coca-Cola cocacola.com – 2
DiGiorno’s Pizza digiorno.com/ – 1
Golden Corral goldencorral.com/ – 1
Mountain Dew mountaindew.com/ – 1

Total: 27

Beer/Alcohol

Jack Daniels jackdaniels.com – 2
Budweiser budweiser.com – 1
Mike’s Hard Lemonade mikeshardlemonade.com/ – 1
Modelo Beer modelousa.com – 1

Total: 5

Car/Truck/Bike

Toyota toyota.com – 3
JohnDeere.com/gator johndeere.com/gator – 2
Chevy chevy.com – 2
RamTrucks.com ramtrucks.com – 2
GoodYear goodyear.com (Dale Earnhardt Jr.) #MakeAName – 2
InfinitiUSA.com infinitiusa.com – 1
Sunoco sunocoinc.com – 1
Buyatoyota.com buyatoyota.com – 1
Infiniti InfinitiUSA.com – 1

Total: 15

Insurance/Health

Progressive progressive.com – 4
Geico.com geico.com – 2
AAA/Don’tDriveDistracted aaa.com/dontdrivedistracted – 1

Total: 7

Home Improvement

Kioti tractors kioti.com – 2
ACE Hardware ACEHardware.com – 1

Total: 3

Financial

USAA usaa.com/bank – 2

Total: 2

Legal

Berger and Green bergerandgreen.com – 1
BordasLaw.com bordaslaw.com – 1

Total: 2

Technology

Fan Duel fanduel.com – 4
Xfinity X1 xfinity.com/x1 – 2
Amazon Prime amazon.com/prime – 2
GolfNow.com – 1
Xfinity.com/storesxfinity.com/stores – 1

Total: 10

Products/Services for the Home and Personal Use

DoveMenCare.com dovemencare.com – 2
Gorilla Tape and Glue gorillatough.com – 2
Jardiance.com jardiance.com – 2
SaveonSymbicort.com saveonsymbicort.com – 2
Terminix terminix.com – 1
Xarelto Xarelto.com – 1

Total: 10

Racing Related

Las Vegas Motor Speedway lvms.com – 2

Total: 2

Race brdcast times:      Comm. brdcast times:

9:40 PM – 9:43 PM – 3      9:43 PM – 9:45 PM – 2
9:45 PM – 9:49 PM – 4      9:49 PM – 9:51 PM – 2
9:51 PM – 10:14 PM – 23      10:14 PM – 10:16 PM – 2
10:16 PM – 10:28 PM – 12      10:28 PM – 10:30 PM – 2
10:30 PM – 10:38 PM – 8      10:38 PM – 10:41 PM – 3
10:41 PM – 10:48 PM – 7      10:48 PM – 10:51 PM – 3
10:51 PM – 10:57 PM – 6      10:57 PM – 11:00 PM – 3
11:00 PM – 11:07 PM – 7      11:07 PM – 11:10 PM – 3
11:10 PM – 11:11 PM – 1      11:11 PM – 11:13 PM – 2
11:13 PM – 11:23 PM – 10      11:23 PM – 11:26 PM – 3
11:26 PM – 11:36 PM – 10      11:36 PM – 11:38 PM – 2
11:38 PM – 11:47 PM – 9      11:47 PM – 11:50 PM – 3
11:50 PM – 11:58 PM – 8      11:58 PM – 12:01 PM – 3
12:01 PM – 12:13 PM – 12      12:13 PM – 12:15 PM – 2
12:15 PM – 12:18 PM – 3      12:18 PM – 12:20 PM – 2
12:20 PM – 12:28 PM – 8      12:28 PM – 12:30 PM – 2
12:30 PM – 12:51 PM – 21      12:51 PM – 12:53 PM – 2
12:53 PM – 1:02 PM – 9      1:02 PM – 1:04 PM – 2
1:04 PM – 1:32 PM – 28      1:32 PM – 1:34 PM – 2
1:34 PM – 1:52 PM – 18      1:52 PM – checkered flag

Total race brdcst time: 207      Total comm. brdcst time: 45

Number of companies featured during broadcast: 23
(Monster Energy; John Deere Gator; South Point Casino & Spa southpointcasino.com ; Subway; Sonic; Wendy’s; Kroger; Coca-Cola; Busch Big Buck Hunter; Toyota; Ram Trucks; Sunoco; GoodYear; Geico; Credit One Bank; ACE Hardware; Bass Pro Shops & Cabela’s; #HeyRut ; Thursday Night Football on NBC; NBC Sports on Sirius/XM NASCAR Radio channel 90; MRN mrn.com ; NASCAR.com/Drive; NASCAR.com/Scanner; NASCAR.com/Mobile; eNASCAR.com; upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

11:32 PM – 11:34 PM
Toyota; Subway; FanDuel.com; Ally Bank (Jimmie Johnson) #chasing8 ; Busch Beer

12:37 AM – 12:39 AM
Chevy; Wendy’s; Mountain Dew; Geico; Harley-Davidson; upcoming Cup race

1:11 AM – 1:14 AM
Ram Trucks; Sonic; Bass Pro Shops & Cabela’s; WeatherTech.com; upcoming Xfinity Series race; College Football on NBC Sports

1:18 AM – 1:21 AM
Toyota; Subway; Mountain Dew; Ally Bank (Jimmie Johnson) #chasing8 ; Indy Car on NBC Sports; Thursday Night Football on NBC

1:41 AM – 1:43 AM
Chevy; Sonic; Sunoco; FanDuel.com