What do grandfather clocks, paperclips, hot dogs, and being the shortest have in common? Any NASCAR fan will immediately guess those are all things related to the Martinsville Speedway. On Sunday, there were all of those things, as well as an ominous sky that never produced any rain, and a Victory Lane inhabited by a very grateful Chevy driver. The race broadcast also produced commercials, as expected. For those fans who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 NOCO 400
Start time to record race/commercial periods: 2:44 PM
End time to record race/commercial periods: 5:53 PM
Total minutes of complete race broadcast: 189
Minutes of race broadcast: 155
Minutes of traditional commercials: 34
Minutes of side-by-side commercials: 10
Total number of commercials: 109
Total number of companies or entities advertised: 55
Total number of traditional commercials (not split-screen): 87
Total number of companies or entities advertised: 51
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 22
Total number of companies or entities advertised: 20
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Coca-Cola (8 times); Geico (6 times); Xfinity (6 times); Toyota (6 times); Mother’s Car Care products (6 times)
Breakdown of what the commercials were, by category:
Fox/FS1
USFL theusfl.com – 4
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Tickets – 3
Upcoming Chicago Cup race NASCARChicago.com – 1
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar – 1
‘American Dad’ on tbs tbs.com/shows/american-dad – 1
‘Animal Control’ on Fox fox.com/animal-control – 1
Fox News foxnews.com – 1
Total: 12
Movies
‘The Covenant’ mgmstudios.com/the-covenant/ #TheCovenantMovie – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
C Harper Chevy East CHarperChevyEast.com – 1
Cochran cochran.com – 1
Flynn’s Tire flynnstire.com – 1
Total: 3
Restaurants/Food
Coke Zero Sugar us.coca-cola.com/zero-sugar – 5
Subway Subway.com – 3
Wendy’s wendys.com – 2
Applebees applebees.com – 2
McDonald’s mcdonalds.com – 2
Door Dash doordash.com – 1
Dr. Pepper drpepper.com – 1
Ocean Spray oceanspray.com/ – 1
Total: 17
Car/Truck/Bike
Toyota toyota.com (Toyota drivers) #ToyotaNation – 4
ebay motors ebay.com – 3
Ford ford.com – 3
Mother’s Car Care mothers.com – 3
Mother’s CMX Car Care mothers.com – 3
Ram Trucks ram.com – 2
GoodYear goodyear.com – 2
Advance Auto Parts advanceautoparts.com – 1
Chevy chevy.com – 1
Lexus lexus.com – 1
Buyatoyota.com buyatoyota.com – 1
WeatherTech.com weathertech.com – 1
Total: 25
Insurance/Health
Geico.com geico.com – 4
Dexcom Dexcom.com – 1
Liberty Mutual libertymutual.com – 1
MakeaPDPlan.com – 1
NJM Insurance – 1
Progressive progressive.com – 1
Total: 9
Wireless Phone
Xfinity Fastest Mobile xfinity.com/fastestmobile – 2
T-Mobile t-mobile.com/SeeWhyApple – 1
Verizon/Frontline Verizon.com/frontline – 1
Total: 4
Home Improvement
Kioti tractors kioti.com – 2
Total: 2
Financial
Etrade etrade.com – 1
Total: 1
Technology
T-Mobile/tellmemore t-mobile.com/tellmemore – 2
Amazon Prime amazon.com/prime – 1
IBM ibm.com – 1
Public public.com – 1
Total: 5
Products/Services for the Home and Personal Use
Allegra allegra.com – 2
Bass Pro Shops BassPro.com & Cabela’s cabelas.com and TrackerBoats.com – 1
Farxiga.com farxiga.com – 1
Icy Hot icyhot.com – 1
Just For Men justformen.com – 1
Keytruda keytruda.com – 1
PODS pods.com – 1
Total: 8
Racing Related
Darlington Raceway darlingtonraceway.com – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
2:44 PM – 2:47 PM – 3 // 2:47 PM – 2:50 PM – 3
2:50 PM – 2:54 PM – 4 // 2:54 PM – 2:56 PM – 2
2:56 PM – 3:09 PM – 13 // 3:09 PM – 3:12 PM – 3
3:12 PM – 3:20 PM – 8 // 3:20 PM – 3:22 PM – 2
3:22 PM – 3:31 PM – 9 // 3:31 PM – 3:34 PM – 3
3:34 PM – 3:36 PM – 2 // 3:36 PM – 3:39 PM – 3
3:39 PM – 3:48 PM – 9 // 3:48 PM – 3:50 PM – 2
3:50 PM – 3:56 PM – 6 // 3:56 PM – 3:57 PM – 1
3:57 PM – 3:58 PM – 1 // 3:58 PM – 4:00 PM – 2
4:00 PM – 4:18 PM – 18 // 4:18 PM – 4:20 PM – 2
4:20 PM – 4:23 PM – 3 // 4:23 PM – 4:25 PM – 2
4:25 PM – 4:34 PM – 9 // 4:34 PM – 4:37 PM – 3
4:37 PM – 4:45 PM – 8 // 4:45 PM – 4:48 PM – 3
4:48 PM – 5:11 PM – 23 // 5:11 PM – 5:14 PM – 3
5:14 PM – 5:53 PM – 39 // 5:53 PM – checkered flag
Total race brdcst time: 155 // Total comm. brdcst time: 34
Number of companies featured during broadcast: 24
(NOCO no.co ; Mother’s Car Care products; Fox Bet Super 6 app; AMR Safety Team AMR.net ; Hunt Bros. Pizza; Door Dash; Subway; Coca-Cola, Coke Zero Sugar; Monster Energy; Busch Beer; Ford Performance; Toyota; Ram Trucks; Kubota; GoodYear; WeatherTech.com ; Geico; Advance Auto Parts; ebay motors; PODS; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; USFL; MLB on Fox; NASCAR.com/Rewards ; ‘Race Day’ ; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:10 PM – 4:12 PM
Toyota (various drivers); Subway; T-Mobile/TellMeMore ; NASCAR.com/Rewards ; MLB on Fox
4:54 PM – 4:57 PM
NASCAR.com/Xfinity ; Ford Performance; Applebee’s; Coke Zero Sugar; Door Dash; ‘Friday Night Smackdown’ on Fox
5:22 PM – 5:25 PM
‘The Masked Singer’ on Fox; NASCAR.com/Tickets ; Advance Auto Parts; Lexus/RZ ; McDonald’s ; PODS
5:30 PM – 5:32 PM
MLB on Fox; Kubota; Liberty Mutual; NAPA; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets