On Sunday, NASCAR fans had just enough time to put away the leftover ham and cole slaw before it was time for the Cup race on dirt at Bristol. The fans watching the race at home, when looking at the view through the in-car camera, had to squint through murky windshields, and could only imagine what it was like for the drivers to breathe in all that dust. There was no need to squint for the commercials, though, as they always manage to come through with no problem. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 Food City Dirt Race
Start time to record race/commercial periods: 7:00 PM
End time to record race/commercial periods: 9:57 PM
Total minutes of complete race broadcast: 177
Minutes of race broadcast: 145
Minutes of traditional commercials: 32
Minutes of side-by-side commercials: 10
Total number of commercials: 126
Total number of companies or entities advertised: 61
Total number of traditional commercials (not split-screen): 98
Total number of companies or entities advertised: 51
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 28
Total number of companies or entities advertised: 28
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Kioti (8 times); Geico (8 times); Coca-Cola (7 times); Toyota (7 times); Busch Beer (6 times); Xfinity (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
USFL theusfl.com – 3
‘Race Hub’ foxsports.com/nascar/racehub – 2
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Tickets – 1
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar – 1
‘Farmer Wants a Wife’ fox.com/farmer-wants-a-wife – 1
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 1
Total: 9
Movies
‘The Covenant’ mgmstudios.com/the-covenant/ #TheCovenantMovie – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
Fox 53 wpgh53.com – 4
Get Go getgocafe.com – 2
Giant Eagle gianteagle.com – 1
Perfect Power Wash perfectpowerwash.com – 1
Total: 8
Restaurants/Food
Subway Subway.com – 3
Wendy’s wendys.com – 3
Coca-Cola cocacola.com – 2
Door Dash doordash.com – 2
McDonald’s mcdonalds.com – 2
Coke Zero Sugar us.coca-cola.com/zero-sugar – 1
Five Hour Energy Drink fivehour.com – 1
Applebees applebees.com – 1
Papa Johns papajohns.com – 1
Total: 16
Beer/Alcohol
Busch Light busch.com – 1
Busch Light busch.com & Women in Motorsports North America womeninmotorsportsna.com/ – 1
Total: 2
Car/Truck/Bike
Toyota toyota.com (Toyota drivers) #ToyotaNation – 4
Armor All facebook.com/armorall – 2
CarGurus.com – 2
Ram Trucks ram.com – 2
ebay motors ebay.com – 2
Ford ford.com – 2
ShopHonda.com shophonda.com – 2
GoodYear goodyear.com – 1
Toyota toyota.com – 1
Toyota Certified toyotacertified.com – 1
Vroom vroom.com – 1
Total: 20
Insurance/Health
Geico.com geico.com – 4
Progressive progressive.com – 2
KnowWhenKnowHow.org – 1
Liberty Mutual libertymutual.com – 1
MedExpress.com medexpress.com – 1
Vaccines.gov – 1
Total: 10
Wireless Phone
T-Mobile t-mobile.com/ – 2
Verizon verizon.com – 1
Total: 3
Home Improvement
Kioti tractors kioti.com – 8
ACE Hardware ACEHardware.com – 2
Total: 10
Education
Pennsylvania Western University PennWest.edu – 1
Total: 1
Technology
IBM ibm.com – 1
Indeed indeed.com – 1
Total: 2
Products/Services for the Home and Personal Use
Entresto.com entresto.com – 2
Bass Pro Shops BassPro.com & Cabela’s cabelas.com and TrackerBoats.com – 1
Breztri breztri.com – 1
Howard Hanna howardhanna.com/rate-reducer – 1
Krystexxa.com – 1
Rybelsus.com – 1
Total: 7
Travel
WyndhamHotels.com – 1
Total: 1
Religion
HeGetsUs.com/JudgeNot – 1
Total: 1
Racing Related
Darlington Raceway darlingtonraceway.com – 1
Dover Speedway doverspeedway.com/ @MonsterMile #MonsterMile – 1
KansasSpeedway.com kansasspeedway.com – 1
Total: 3
Race brdcast times: // Comm. brdcast times:
7:00 PM – 7:03 PM – 3 // 7:03 PM – 7:06 PM – 3
7:06 PM – 7:09 PM – 3 // 7:09 PM – 7:12 PM – 3
7:12 PM – 7:21 PM – 9 // 7:21 PM – 7:23 PM – 2
7:23 PM – 7:26 PM – 3 // 7:26 PM – 7:27 PM – 1
7:27 PM – 7:35 PM – 8 // 7:35 PM – 7:38 PM – 3
7:38 PM – 7:47 PM – 9 // 7:47 PM – 7:49 PM – 2
7:49 PM – 7:56 PM – 7 // 7:56 PM – 7:59 PM – 3
7:59 PM – 8:02 PM – 3 // 8:02 PM – 8:04 PM – 2
8:04 PM – 8:14 PM – 10 // 8:14 PM – 8:16 PM – 2
8:16 PM – 8:29 PM – 13 // 8:29 PM – 8:32 PM – 3
8:32 PM – 8:41 PM – 9 // 8:41 PM – 8:44 PM – 3
8:44 PM – 8:53 PM – 9 // 8:53 PM – 8:56 PM – 3
8:56 PM – 9:00 PM – 4 // 9:00 PM – 9:02 PM – 2
9:02 PM – 9:57 PM – 55 // 9:57 PM – checkered flag
Total race brdcst time: 145 // Total comm. brdcst time: 32
Number of companies featured during broadcast: 30
(Fox Bet Super 6 app; Motor Racing Outreach go2mro.com ; Flo Racing floracing.com ; Cheddars Scratch Kitchen cheddars.com ; Subway; Door Dash; Coca-Cola, Coke Zero Sugar; Monster Energy; Busch Light Beer; Ford Performance; Toyota; Ram Trucks; Kioti; GoodYear; ebay motors; Geico; Progressive; PODS; Advent Health; Breztri; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; USFL; MLB on FS1; NHRA; MartinsvilleSpeedway.com ; ‘Race Day’ on FS1; ‘Race Hub’ on FS1; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
9:10 PM – 9:13 PM
T-Mobile/TellMeMore ; Tide #TurntoCold & Food City; 5 Hour Energy drink; NAPA; Subway; Liberty Mutual; USFL; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
9:20 PM – 9:22 PM
‘The Pope’s Exorcist’ ; WeatherTech.com ; PODS; Taco Bell; Ram Trucks;
Craftsman Truck Series & Craftsman Deal of the Race; Busch Light
9:32 PM – 9:34 PM
Ford Performance; McDonald’s; Progressive; Xfinity.com/nascar ; Advance Auto Parts; Applebee’s
9:45 PM – 9:48 PM
Toyota (various drivers); Geico; Wendy’s; Coke Zero Sugar; ebay motors; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; Verizon/FrontLine