Welcome, NASCAR fans, to another season of racing. The LA Coliseum may be rich with history, but it isn’t rolling in room for nearly three dozen racing machines battling for the lead. Consequently, there were lots of cautions on Sunday evening, which meant plenty of opportunities for commercials. For those fans who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 Busch Light Clash
Start time to record race/commercial periods: 7:57 PM
End time to record race/commercial periods: 10:27 PM
Total minutes of complete race broadcast: 150
Minutes of race broadcast: 129
Minutes of traditional commercials: 21
Minutes of side-by-side commercials: 3
Total number of commercials: 61
Total number of companies or entities advertised: 35
Total number of traditional commercials (not split-screen): 54
Total number of companies or entities advertised: 33
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 7
Total number of companies or entities advertised: 7
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 1
Companies seen the most in commercials during this broadcast: Busch Beer (6 times); Coca-Cola (5 times); Wendy’s (4 times); PODS (3 times); Toyota (3 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Superbowl Pre-Game Coverage on Fox – 2
‘Mayor of Kingstown’ on Paramount + paramountplus.com/shows/mayor-of-kingstown/ – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Tickets – 1
Daytona 500 on Fox foxsports.com/nascar/daytona-500 #DaytonaDay – 1
‘Animal Control’ on Fox fox.com/animal-control – 1
‘Big Bang Theory’ and WPGH53.com – 1
‘Farmer Wants a Wife’ fox.com/farmer-wants-a-wife – 1
‘Race Hub’ foxsports.com/nascar/racehub – 1
‘Young Sheldon’ – 1
Total: 10
Local News/Sports/Points-of-Interest in Penna.
Get Go getgocafe.com – 2
‘The National Desk’ on Fox 53 wpgh53.com – 1
Fox 53 News wpgh53.com – 1
A Comfort Service acomfortservice.com – 1
Total: 5
Restaurants/Food
Coke Zero Sugar us.coca-cola.com/zero-sugar – 4
Wendy’s wendys.com – 4
Door Dash doordash.com – 2
Papa Johns papajohns.com – 2
Total: 12
Beer/Alcohol
Busch Light busch.com – 4
Total: 4
Car/Truck/Bike
Ram Trucks ram.com – 2
ebay motors ebay.com – 2
Toyota toyota.com – 2
Advance Auto advanceautoparts.com and Die Hard batteries diehard.com – 1
Total: 7
Insurance/Health
Paxlovid.com – 2
SafeAuto safeauto.com – 2
USAA.com/NFL usaa.com/NFL – 1
Geico.com geico.com – 1
Total: 6
Home Improvement
Mahindra mahindrausa.com (Tony Stewart, Chase Briscoe) – 1
Total: 1
Financial
Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 1
Total: 1
Technology
Xfinity.com xfinity.com – 1
Total: 1
Products/Services for the Home and Personal Use
PODS pods.com – 3
Chewy.com – 1
Total: 4
Religion
HeGetsUs.com – 1
Total: 1
Racing Related
Auto Club Speedway autoclubspeedway.com/ – 1
Phoenix Raceway phoenixraceway.com – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
7:57 PM – 8:04 PM – 7 // 8:04 PM – 8:07 PM – 3
8:07 PM – 8:11 PM – 4 // 8:11 PM – 8:14 PM – 3
8:14 PM – 8:28 PM – 14 // 8:28 PM – 8:31 PM – 3
8:31 PM – 8:34 PM – 3 // 8:34 PM – 8:36 PM – 2
8:36 PM – 8:44 PM – 8 // 8:44 PM – 8:47 PM – 3
8:47 PM – 9:02 PM – 15 // 9:02 PM – 9:05 PM – 3
9:05 PM – 9:16 PM – 11 // 9:16 PM – 9:18 PM – 2
9:18 PM – 9:28 PM – 10 // 9:28 PM – 9:30 PM – 2
9:30 PM – 10:27 PM – 57 // 10:27 PM – checkered flag
Total race brdcst time: 129 // Total comm. brdcst time: 21
Number of companies featured during broadcast: 19
(Fox Bet Super 6 app; AMR Safety Team amr.net ; Door Dash; Coca-Cola; Monster Energy; Busch Beer, Busch Light Beer, @BuschBeer busch.com/WinthePurse ; Toyota; Dodge Ram; Mahindra Tractors; Geico; Progressive; PODS pods.com ; Credit One Bank; Xfinity; ‘Dungeons & Dragons: Honor Among Thieves’ dungeonsanddragons.movie/ ; ‘WWE Friday Night Smackdown’ on Fox ; ‘Super Bowl Pre-Game Show’ on Fox ; ‘Race Hub’ on FS1; Daytona 500 on Fox)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
9:51 PM – 9:54 PM
Toyota; Liberty Mutual; Bank of America/CustomizedCash ; PODS; Advance Auto Parts; USFL on Fox & NBC; Busch Light Beer