The Martinsville Cup race on Sunday was a lot like a celebration of movie monsters, just in time for Halloween. Denny Hamlin emulated “Dracula,” in that he sucked the life out of most of the race; but, in the end, was staked through the heart in the last moments of things. The unfortunate circumstances that plagued Kyle Busch made his disappearance in the racing action something like “The Invisible Man.” Ross Chastain’s furious, fiery lap around the track looked like it came out of the movie, “Christine.” Then Christopher Bell “Conjured” up a fabulous win in ghostly fashion, taking fans everywhere by surprise. It was no surprise, however, that there were commercials during the broadcast. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 Xfinity 500
Start time to record race/commercial periods: 1:51 PM
End time to record race/commercial periods: 5:34 PM
Total minutes of complete race broadcast: 223
Minutes of race broadcast: 184
Minutes of traditional commercials: 39
Minutes of side-by-side commercials: 13
Total number of commercials: 128
Total number of companies or entities advertised: 51
Total number of traditional commercials (not split-screen): 97
Total number of companies or entities advertised: 44
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 31
Total number of companies or entities advertised: 20
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Auto-Owners Insurance (8 times); Coca-Cola (5 times); Xfinity (5 times); WPXI (5 times); Little Caesars (5 times); Sonic (5 times); Door Dash (5 times); Geico (4 times); Toyota (4 times); Northern Tool (4 times); Ally Bank (4 times); Skechers (4 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 2
NFL.com/Votes – 2
College Football on NBC & Peacock – 2
‘Quantum Leap’ nbc.com/quantum-leap – 2
‘Race for the Championship’ on USA – 1
Sunday Night Football on NBC/NBC Sports & Peacock – 1
NBC & Peacock – 1
Upcoming Cup race on NBC – 1
Breeder’s Cup breederscup.com on NBC, USA, Peacock – 1
‘Chicago MED’ nbc.com/Chicago-med ‘Chicago PD’ nbc.com/Chicago-pd ‘Chicago Fire’ nbc.com/Chicago-fire – 1
‘Law & Order’ Thursdays (‘Law & Order’ nbc.com/law-and-order, ‘Law & Order: SVU’ nbc.com/law-and-order-special-victims-unit, ‘Law & Order: Organized Crime’ nbc.com/law-and-order-organized-crime) – 1
‘Lopez vs. Lopez’ nbc.com/lopez-vs-lopez – 1
‘Lopez vs. Lopez’ nbc.com/lopez-vs-lopez and ‘Young Rock’ nbc.com/young-rock – 1
‘Today’ nbc.com/today – 1
‘The Voice’ nbc.com/the-voice – 1
Total: 19
Movies
‘Top Gun: Maverick’ TopGunFilm.me – 1
‘Halloween Ends’ halloweenmovie.com – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
NBC local newswpxi.com – 5
Total: 5
Restaurants/Food
Little Caesars littlecaesars.com – 5
Sonic sonicdrivein.com – 5
Coca-Cola cocacola.com – 4
Door Dash doordash.com – 3
Wendy’s wendys.com – 3
Applebees applebees.com – 1
Golden Corral goldencorral.com/ – 1
Subway Subway.com – 1
Total: 23
Car/Truck/Bike
GoodYear goodyear.com – 3
Die Hard batteries diehard.com and Advance Auto advanceautoparts.com – 3
Chevy chevy.com – 2
Neighborhood Ford Store neighborhoodfordstore.com – 2
Safe Lite safelite.com – 2
Ford ford.com – 1
NAPA napaonline.com/ – 1
Toyota toyota.com – 1
Toyota toyota.com (Christopher Bell) – 1
Total: 16
Insurance/Health
Auto-Owners Insurance autoowners.com (Martin Truex Jr.) – 8
Progressive progressive.com – 2
Geico.com geico.com – 1
Total: 11
Wireless Phone
Verizon/Frontline Verizon.com/frontline – 2
Total: 2
Home Improvement
Northern Tool & Equipment northerntool.com – 4
Total: 4
Financial
Ally Bank allybank.com (Alex Bowman) – 4
Total: 4
Legal
ChaffinLuhana.com – 1
Total: 1
Technology
Xfinity.com xfinity.com – 2
Total: 2
Products/Services for the Home and Personal Use
Skechers skechers.com – 3
Skechers skechers.com (Rusty Wallace) – 1
Total: 4
Political/Special Interest
We Believe in Lori Mizgorski lorimizgorski.com/ – 2
Fetterman for PA johnfetterman.com – 1
Total: 3
Racing Related
Phoenix Raceway phoenixraceway.com – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
1:51 PM – 1:53 PM – 2 // 1:53 PM – 1:56 PM – 3
1:56 PM – 2:00 PM – 4 // 2:00 PM – 2:02 PM – 2
2:02 PM – 2:17 PM – 15 // 2:17 PM – 2:19 PM – 2
2:19 PM – 2:27 PM – 8 // 2:27 PM – 2:29 PM – 2
2:29 PM – 2:36 PM – 7 // 2:36 PM – 2:38 PM – 2
2:38 PM – 2:44 PM – 6 // 2:44 PM – 2:46 PM – 2
2:46 PM – 2:56 PM – 10 // 2:56 PM – 2:58 PM – 2
2:58 PM – 2:59 PM – 1 // 2:59 PM – 3:01 PM – 2
3:01 PM – 3:11 PM – 10 // 3:11 PM – 3:13 PM – 2
3:13 PM – 3:19 PM – 6 // 3:19 PM – 3:21 PM – 2
3:21 PM – 3:28 PM – 7 // 3:28 PM – 3:30 PM – 2
3:30 PM – 3:35 PM – 5 // 3:35 PM – 3:37 PM – 2
3:37 PM – 3:46 PM – 9 // 3:46 PM – 3:48 PM – 2
3:48 PM – 3:50 PM – 2 // 3:50 PM – 3:52 PM – 2
3:52 PM – 3:59 PM – 7 // 3:59 PM – 4:01 PM – 2
4:01 PM – 4:11 PM – 10 // 4:11 PM – 4:13 PM – 2
4:13 PM – 4:19 PM – 6 // 4:19 PM – 4:21 PM – 2
4:21 PM – 4:30 PM – 9 // 4:30 PM – 4:31 PM – 1
4:31 PM – 4:50 PM – 19 // 4:50 PM – 4:51 PM – 1
4:51 PM – 5:21 PM – 30 // 5:21 PM – 5:23 PM – 2
5:23 PM – 5:34 PM – 11 // 5:34 PM – checkered flag
Total race brdcst time: 184 // Total comm. brdcst time: 39
Number of companies featured during broadcast: 23
(Xfinity; SouthPointCasino.com ; Sonic; Coca-Cola; Monster Energy; Busch Beer; Ford Performance; Toyota; Geico; Progressive; Northern Tool; PA Lottery; Novartis; Credit One Bank, creditoned500sweepstakes.com ; Ruoff Mortgage ruoff.com ; College Football on NBC & Peacock; ‘Football Night in America’, Sunday Night Football on NBC & Peacock; NASCAR.com/Mobile ; NASCAR.com/Drive ; NASCAR Tracks app ; ‘NASCAR America Post-Race Show’ on Peacock; ‘Countdown to Green’ – Xfinity on USA, Upcoming Xfinity race, ‘Countdown to Green’ – Cup on Peacock, Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:40 PM – 3:43 PM
Verizon/FrontLine ; ebay motors; Progressive; Applebee’s; Safe Lite; ‘La Brea’ on NBC; ‘Halloween Ends’ halloweenmovie.com
4:37 PM – 4:40 PM
Xfinity; Mountain Dew; Toyota; Door Dash; Geico; Daytona500.com
4:59 PM – 5:02 PM
Xfinity; Mountain Dew; WeatherTech.com ; Applebee’s; Toyota; ‘Barmageddon’ on NBC; ‘La Brea’ on NBC
5:06 PM – 5:08 PM
Propane.com ; Dodge ; Door Dash; ebay motors; Verizon/FrontLine ; NBC & Peacock
5:13 PM – 5:15 PM
Geico; Golden Corral ; Verizon/FrontLine ; Ford Performance; Sunday Night Football on NBC & Peacock