If you have been a NASCAR fan for any length of time, you are aware that the Petty family is one of the most famous and storied of all. No matter which driver is your favorite, you had to feel joy as the No. 43 Chevy sped over the finish line first on Sunday. There was plenty of action all evening for the fans, and the circumstances that brought Erik Jones into Victory Lane couldn’t have been foreseen. For the fans watching the race at home, there was all that, and commercials, too. For those who would like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 Cook Out Southern 500
Start time to record race/commercial periods: 6:00 PM
End time to record race/commercial periods: 10:32 PM
Total minutes of complete race broadcast: 272
Minutes of race broadcast: 219
Minutes of traditional commercials: 43
Minutes of side-by-side commercials: 9
Total number of commercials: 133
Total number of companies or entities advertised: 59
Total number of traditional commercials (not split-screen): 111
Total number of companies or entities advertised: 56
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 22
Total number of companies or entities advertised: 16
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Xfinity (7 times); ebay motors (7 times); Coca-Cola (6 times); Geico (6 times); Sonic (6 times); Toyota (6 times); CarGurus (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘Race for the Championship’ on USA – 3
‘Monday Night Raw’ usanetwork.com/wwe-raw – 2
‘Snake in the Grass’ usanetwork.com/snake-in-the-grass – 2
‘1883’ paramountplus.com/shows/1883/ – 1
NASCAR on USA – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
NFL Kick-Off on NBC & Peacock – 1
Sunday Night Football on NBC/NBC Sports & Peacock – 1
Soccer on USA – 1
‘Chucky’ on USA & SyFy – 1
Peacock peacocktv.com – 1
Total: 15
Movies
‘Me Time’ on Netflix netflix.com/title/81161828 – 1
‘Top Gun: Maverick’ TopGunFilm.me – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
Tractor Brothers tractorbrothers.com & Mahindra mahindrausa.com (Tony Stewart, Chase Briscoe) – 2
PA Lottery palottery.state.pa.us/ – 1
Pittsburgh Pirates pirates.com – 1
Total: 4
Restaurants/Food
Sonic sonicdrivein.com – 4
McDonald’s mcdonalds.com – 4
IHOP ihop.com – 3
Applebees applebees.com – 3
Coca-Cola cocacola.com – 3
Hellman’s hellmanns.com – 2
Mountain Dew mountaindew.com/ – 2
Wendy’s wendys.com – 1
Golden Corral goldencorral.com/ – 1
Total: 23
Beer/Alcohol
Jack Daniels jackdaniels.com – 3
Total: 3
Car/Truck/Bike
CarGurus.com – 5
ebay motors ebay.com – 5
ShopHonda.com shophonda.com – 3
Buyatoyota.com buyatoyota.com – 3
Advance Auto Parts advanceautoparts.com – 2
Carvana.com carvana.com – 1
Ford ford.com – 1
Safe Lite safelite.com – 1
GoodYear goodyear.com – 1
Toyota toyota.com (Christopher Bell) – 1
Vroom vroom.com – 1
WeatherTech.com weathertech.com – 1
Total: 25
Insurance/Health
Geico.com geico.com – 3
Progressive progressive.com – 3
State Farm statefarm.com – 3
The Truth thetruth.com – 1
NHTSA nhtsa.org – 1
USAA.com Safe Pilot usaa.com/safepilot – 1
Total: 12
Wireless Phone
T-Mobile t-mobile.com/ – 3
Metro by T-Mobile metrobyt-mobile.com/ – 1
Total: 4
Financial
Ally Bank allybank.com (Alex Bowman) – 4
Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 2
Total: 2
Legal
Shenderovich, Shenderovich & Fishman ssf-lawfirm.com – 2
Total: 2
Technology
Amazon amazon.com – 3
Xfinity.com xfinity.com – 3
Comcast Business/Mobile comcastbusiness.com/mobile – 1
Points Bet join.pointsbet.com – 1
Total: 8
Products/Services for the Home and Personal Use
Propane.com/Now – 3
Skechers skechers.com – 2
Blue Emu blue-emu.com – 1
Breztri breztri.com – 1
TJ Maxx tjmaxx.com – 1
Total: 8
Racing Related
NASCAR.com/Shop nascar.com/shop – 1
Talladega Superspeedway talladegasuperspeedway.com/ – 1
Texas Motor Speedway texasmotorspeedway.com – 1
Total: 3
Race brdcast times: // Comm. brdcast times:
6:00 PM – 6:04 PM – 4 // 6:04 PM – 6:06 PM – 2
6:06 PM – 6:11 PM – 5 // 6:11 PM – 6:13 PM – 2
6:13 PM – 6:27 PM – 14 // 6:27 PM – 6:29 PM – 2
6:29 PM – 6:35 PM – 6 // 6:35 PM – 6:37 PM – 2
6:37 PM – 6:53 PM – 16 // 6:53 PM – 6:55 PM – 2
6:55 PM – 7:03 PM – 8 // 7:03 PM – 7:06 PM – 3
7:06 PM – 7:11 PM – 5 // 7:11 PM – 7:13 PM – 2
7:13 PM – 7:20 PM – 7 // 7:20 PM – 7:23 PM – 3
7:23 PM – 7:38 PM – 15 // 7:38 PM – 7:40 PM – 2
7:40 PM – 7:42 PM – 2 // 7:42 PM – 7:44 PM – 2
7:44 PM – 7:54 PM – 10 // 7:54 PM – 7:57 PM – 3
7:57 PM – 8:07 PM – 10 // 8:07 PM – 8:09 PM – 2
8:09 PM – 8:17 PM – 8 // 8:17 PM – 8:19 PM – 2
8:19 PM – 8:21 PM – 2 // 8:21 PM – 8:24 PM – 3
8:24 PM – 8:33 PM – 9 // 8:33 PM – 8:35 PM – 2
8:35 PM – 8:45 PM – 10 // 8:45 PM – 8:47 PM – 2
8:47 PM – 8:52 PM – 5 // 8:52 PM – 8:55 PM – 3
8:55 PM – 9:01 PM – 6 // 9:01 PM – 9:03 PM – 2
9:03 PM – 9:37 PM – 34 // 9:37 PM – 9:39 PM – 2
9:39 PM – 10:32 PM – 53 // 10:32 PM – checkered flag
Total race brdcst time: 219 // Total comm. brdcst time: 43
Number of companies featured during broadcast: 23
(Cook Out cookout.com ; AMR.net ; Hunt Bros. Pizza; McDonald’s; Sonic; Coca-Cola; Monster Energy; Busch Beer; Ford Performance; Toyota; Geico; Liberty Mutual; Northern Tool northerntool.com ; Propane.com ; Credit One Bank; T-Mobile ; Xfinity; NFL Kick-Off on NBC & Peacock; College Football on NBC & Peacock; NBC Sports on Sirius/XM NASCAR Radio channel 90; NASCAR.com/FordPlayoffsPromo ; NASCAR.com/Drive ; NASCAR.com/Mobile ; NASCAR Tracks app; ‘Race for the Championship’ on USA)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
7:28 PM – 7:31 PM
Verizon/FrontLine ; ebay motors ; Geico; Sonic; Toyota; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
9:19 PM – 9:21 PM
Xfinity; Carvana; USAA/SafePilot ; Coca-Cola; BristolMotorSpeedway.com
9:48 PM – 9:50 PM
Verizon/FrontLine ; Toyota; Sonic; ebay motors; Liberty Mutual; ‘Monday Night Raw’ on USA
10:05 PM – 10:07 PM
Carvana; Bank of America/CustomizedCash ; Blue-Emu; USAA/SafePilot ; Xfinity