Commercial breakdown: 2022 Go Bowling at the Glen

An oft-expressed phrase used by the NASCAR commentators during Sunday’s Cup pre-race at the Glen was, “There are so many unknowns.” After all, the sky was nearly black as the race began, and the possibility of Cup cars on rain tires during a wild monsoon had fans and racing experts buzzing. While some large puddles proved that rain tires are not always helpful, and even though the sun had the nerve to try to come out, an exciting race was held nonetheless. Fans watching from home got to see all of that, as well as commercials. For those fans who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2022 Go Bowling at the Glen

Start time to record race/commercial periods: 3:58 PM
End time to record race/commercial periods: 7:19 PM
Total minutes of complete race broadcast: 201
Minutes of race broadcast: 172
Minutes of traditional commercials: 29
Minutes of side-by-side commercials: 10

Total number of commercials: 95
Total number of companies or entities advertised: 46
Total number of traditional commercials (not split-screen): 69
Total number of companies or entities advertised: 37
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 26
Total number of companies or entities advertised: 20
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 4

Companies seen the most in commercials during this broadcast: Sonic (6 times); Geico (6 times); Xfinity (5 times); T-Mobile (5 times); USAA (4 times); Coca-Cola (4 times); Busch Beer (3 times); Safelite (3 times); Skechers (3 times)

Breakdown of what the commercials were, by category:

NBC/USA TV Previews/Promos:

MLB Sunday Lead Off on Peacock peacocktv.com – 2
‘Race for the Championship’ on USA – 2
Upcoming Cup race on USA – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
‘Race for the Championship’ & ‘Austin Dillon’s Life in the Fast Lane’ on USA usanetwork.com/austin-dillons-life-in-the-fast-lane – 1
‘Austin Dillon’s Life in the Fast Lane’ on USA usanetwork.com/austin-dillons-life-in-the-fast-lane – 1
‘Monday Night Raw’ usanetwork.com/wwe-raw – 1
Peacock peacocktv.com – 1
‘Snake in the Grass’ usanetwork.com/snake-in-the-grass – 1

Total: 11

Restaurants/Food

Sonic sonicdrivein.com – 5
McDonald’s mcdonalds.com – 4
Coca-Cola cocacola.com – 3
Mountain Dew mountaindew.com/ – 1
Wendy’s wendys.com – 1

Total: 14

Beer/Alcohol

Busch Light busch.com – 1
Busch Light Apple busch.com – 1

Total: 2

Car/Truck/Bike

Safe Lite safelite.com – 3
Toyota Sponsafier.com toyota.com/racing/sponsafier – 2
Ford ford.com – 2
ShopHonda.com shophonda.com – 2
Carvana.com carvana.com – 1
GoodYear goodyear.com – 1
Vroom vroom.com – 1
WeatherTech.com weathertech.com – 1

Total: 13

Insurance/Health

Geico.com geico.com – 4
USAA.com usaa.com/jointoday – 2
Dexcom Dexcom.com – 1

Total: 7

Wireless Phone

T-Mobile t-mobile.com/ – 4

Total: 4

Home Improvement

Kioti tractors kioti.com – 1
Northern Tool & Equipment northerntool.com – 1

Total: 2

Financial

Ally Bank allybank.com (Alex Bowman) – 1

Total: 1

Technology

Xfinity.com xfinity.com – 3
Amazon amazon.com – 2
Fan Duel fanduel.com – 1
Stardust Casino stardustcasino.com – 1

Total: 7

Products/Services for the Home and Personal Use

Blue Emu blue-emu.com – 2
Breztri breztri.com – 2
Skechers skechers.com (Rusty Wallace) – 2
Skechers skechers.com – 1

Total: 7

Political/Special Interest

Shapiro for Penna joshshapiro.org – 1

Total: 1

Race brdcast times: // Comm. brdcast times:

3:58 PM – 4:01 PM – 3 // 4:01 PM – 4:03 PM – 2
4:03 PM – 4:12 PM – 9 // 4:12 PM – 4:14 PM – 2
4:14 PM – 4:30 PM – 16 // 4:30 PM – 4:32 PM – 2
4:32 PM – 5:10 PM – 38 // 5:10 PM – 5:13 PM – 3
5:13 PM – 5:29 PM – 16 // 5:29 PM – 5:32 PM – 3
5:32 PM – 5:32 PM – 0 // 5:32 PM – 5:34 PM – 2
5:34 PM – 5:35 PM – 1 // 5:35 PM – 5:37 PM – 2
5:37 PM – 5:45 PM – 8 // 5:45 PM – 5:48 PM – 3
5:48 PM – 5:59 PM – 11 // 5:59 PM – 6:02 PM – 3
6:02 PM – 6:05 PM – 3 // 6:05 PM – 6:07 PM – 2
6:07 PM – 6:14 PM – 7 // 6:14 PM – 6:17 PM – 3
6:17 PM – 7:01 PM – 44 // 7:01 PM – 7:03 PM – 2
7:03 PM – 7:19 PM – 16 // 7:19 PM – checkered flag

Total race brdcst time: 172 // Total comm. brdcst time: 29

Number of companies featured during broadcast: 18
(GoBowling.com ; Points Bet Sports Book join.pointsbet.com ; Coca-Cola; Monster Energy; Busch Beer; Ford Performance; Toyota; Geico; Northern Tool & Equipment northerntool.com ; Propane.com ; Credit One Bank; Xfinity; ‘Harry Potter’ movies on USA; NBC Sports on Sirius/XM NASCAR Radio channel 90; NASCAR.com/Drive ; NASCAR.com/Mobile ; NASCAR app; ‘Dale Jr. Download’ on USA; Upcoming Xfinity & Cup races)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

5:21 PM – 5:24 PM
Verizon/FrontLine ; Subway; Bank of America/CustomizedCash ; Blue-Emu; Golden Corral; USAA/JoinToday ; KansasSpeedway.com

5:53 PM – 5:55 PM
Advance Auto Parts; Xfinity; Kioti; Sonic; Geico; NFL Kick-Off

6:34 PM – 6:36 PM
Carvana; Subway; Kioti; Verizon/FrontLine ; USAA/JoinToday ; ‘Race for the Championship’ on USA

6:44 PM – 6:47 PM
Bank of America/CustomizedCash ; Ram Trucks; Golden Corral; T-Mobile; Propane.com ; Soccer on NBC & Peacock; ‘Snake in the Grass’ on USA