Commercial breakdown: 2022 FireKeepers Casino 400

Sunday’s Cup race in Michigan began with dark, gloomy skies. Shots of the radar from around the track were ominous, and NASCAR fans heaved heavy sighs. But the rain did stop, the Titans blew things dry, and a race was held. Kevin Harvick found his lucky horseshoe, and a sweet-as-honey little girl got to ride in her Daddy’s race car to Victory Lane. The fans watching the broadcast were able to see all of that, and some commercials, too. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2022 FireKeepers Casino 400

Start time to record race/commercial periods: 4:05 PM
End time to record race/commercial periods: 7:28 PM
Total minutes of complete race broadcast: 203
Minutes of race broadcast: 172
Minutes of traditional commercials: 31
Minutes of side-by-side commercials: 7

Total number of commercials: 99
Total number of companies or entities advertised: 50
Total number of traditional commercials (not split-screen): 80
Total number of companies or entities advertised: 45
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 19
Total number of companies or entities advertised: 16
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 3

Companies seen the most in commercials during this broadcast: Sonic (5 times); Xfinity (4 times); Golden Corral (4 times); Jack Daniels (4 times); T-Mobile (4 times); Safelite (4 times); Coca-Cola (3 times); Toyota (3 times); USAA (3 times); Verizon (3 times)

Breakdown of what the commercials were, by category:

NBC/USA TV Previews/Promos:

‘Race for the Championship’ on USA – 2
NFL Kick-Off on USA – 2
Soccer on NBC Sports, USA, Peacock – 2
‘Austin Dillon’s Life in the Fast Lane’ on USA usanetwork.com/austin-dillons-life-in-the-fast-lane – 2
‘Snake in the Grass’ usanetwork.com/snake-in-the-grass – 2
‘The End is Nye’ on Peacock peacocktv.com – 1
Upcoming Cup race on USA – 1
Golf on Golf Channel and Peacock – 1
‘Monday Night Raw’ usanetwork.com/wwe-raw – 1

Total: 14

Local News/Sports/Points-of-Interest in Penna.

Tractor Brothers tractorbrothers.com & Mahindra mahindrausa.com (Tony Stewart, Chase Briscoe) – 2
C Harper CHarper.com – 1
Molyneaux MolyneauxHome.com – 1

Total: 4

Restaurants/Food

Golden Corral goldencorral.com/ – 4
Coca-Cola cocacola.com – 3
Sonic sonicdrivein.com – 3
McDonald’s mcdonalds.com – 2
Applebees applebees.com – 1
Eat n Park EatNPark.com – 1
Mountain Dew mountaindew.com/ – 1
Subway Subway.com – 1

Total: 16

Beer/Alcohol

Jack Daniels jackdaniels.com – 3

Total: 3

Car/Truck/Bike

Safe Lite safelite.com – 4
Carvana.com carvana.com – 2
Vroom vroom.com – 2
Advance Auto Parts advanceautoparts.com – 1
CarGurus.com – 1
Ford ford.com – 1
GoodYear goodyear.com – 1
ShopHonda.com shophonda.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota Sponsafier.com toyota.com/racing/sponsafier – 1
WeatherTech.com weathertech.com – 1

Total: 16

Insurance/Health

Geico.com geico.com – 2
Liberty Mutual libertymutual.com – 2
USAA.com usaa.com/jointoday – 2

Total: 6

Wireless Phone

T-Mobile t-mobile.com/ – 4
Verizon verizon.com – 1
Verizon/Frontline Verizon.com/frontline – 1
Xfinity Mobile xfinitymobile.com – 1

Total: 7

Home Improvement

Kioti tractors kioti.com – 2

Total: 2

Financial

Ally Bank allybank.com (Alex Bowman) – 1
Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 1
NerdWallet.com nerdwallet.com – 1

Total: 3

Legal

Shenderovich, Shenderovich & Fishman ssf-lawfirm.com – 1

Total: 1

Technology

Xfinity.com xfinity.com – 3
Amazon amazon.com – 1

Total: 4

Products/Services for the Home and Personal Use

Skechers skechers.com – 1
Skechers skechers.com (Rusty Wallace) – 1

Total: 2

Racing Related

Daytona International Speedway daytonainternationalspeedway.com/ – 1
Watkins Glen theglen.com – 1

Total: 2

Race brdcast times: // Comm. brdcast times:

4:05 PM – 4:10 PM – 5 // 4:10 PM – 4:12 PM – 2
4:12 PM – 4:17 PM – 5 // 4:17 PM – 4:19 PM – 2
4:19 PM – 4:40 PM – 21 // 4:40 PM – 4:42 PM – 2
4:42 PM – 4:49 PM – 7 // 4:49 PM – 4:52 PM – 3
4:52 PM – 4:56 PM – 4 // 4:56 PM – 4:59 PM – 3
4:59 PM – 5:02 PM – 3 // 5:02 PM – 5:04 PM – 2
5:04 PM – 5:16 PM – 12 // 5:16 PM – 5:19 PM – 3
5:19 PM – 5:21 PM – 2 // 5:21 PM – 5:23 PM – 2
5:23 PM – 5:33 PM – 10 // 5:33 PM – 5:36 PM – 3
5:36 PM – 6:01 PM – 25 // 6:01 PM – 6:03 PM – 2
6:03 PM – 6:04 PM – 1 // 6:04 PM – 6:07 PM – 3
6:07 PM – 6:25 PM – 18 // 6:25 PM – 6:27 PM – 2
6:27 PM – 6:59 PM – 32 // 6:59 PM – 7:01 PM – 2
7:01 PM – 7:28 PM – 27 // 7:28 PM – checkered flag

Total race brdcst time: 172 // Total comm. brdcst time: 31

Number of companies featured during broadcast: 17
(FireKeepers Casino firekeeperscasino.com ; Jerry’s Pub jerryspub.com ; Golden Corral; Applebee’s; Coca-Cola; Monster Energy; Busch Beer #BuschelofBusch #Sweepstakes ; Ford Performance; Toyota; Geico; Propane.com ; Credit One Bank; Xfinity; ‘Snake in the Grass’ on USA ; FedEx Challenge Golf on NBC & Peacock; .NASCAR.com/Drive ; NASCAR.com/Mobile ; NASCAR Tracks app; NBC Sports on Sirius/XM NASCAR Radio channel 90; ‘Race for the Championship’ on USA)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

5:44 PM – 5:47 PM
Toyota; Sonic; Blue-Emu; Progressive; Applebee’s; Busch Light Apple; NASCAR.com/Shop

6:40 PM – 6:42 PM
Verizon/FrontLine ; Subway; Carvana; Blue-Emu; Applebee’s; Busch Light Apple

6:48 PM – 6:50 PM
Bank of America/CustomizedCash ; Sonic; Propane.com ; USAA/JoinToday ; Jack Daniels; Kioti