“There once was a ponderous lobster, that had claws as big as a monster,
It was snagged from the sea, and, if you can believe,
Was brought to a racetrack in New Hampshire.”
The fate of this crustacean is unknown at this writing, but what is known to NASCAR fans is they got to see an exciting race on Sunday. The fans at home got to see it, too, as well as the commercials. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 Ambetter 301
Start time to record race/commercial periods: 3:19 PM
End time to record race/commercial periods: 6:53 PM
Total minutes of complete race broadcast: 214
Minutes of race broadcast: 176
Minutes of traditional commercials: 38
Minutes of side-by-side commercials: 9
Total number of commercials: 112
Total number of companies or entities advertised: 50
Total number of traditional commercials (not split-screen): 87
Total number of companies or entities advertised: 44
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 25
Total number of companies or entities advertised: 20
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Xfinity (7 times); Sonic (6 times); Coca-Cola (5 times); Geico (5 times); T-Mobile (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘Premier League Soccer’ usanetwork.com/premier-league-mornings Peacock, NBC Sports, and USA – 3
‘Snake in the Grass’ usanetwork.com/snake-in-the-grass – 3
Upcoming Cup race on USA – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
Golf on Golf Channel – 1
Golf on Golf Channel, NBC Sports & Peacock – 1
LPGA Golf on Golf Channel & Peacock – 1
‘Miz and Mrs’ usanetwork.com/miz-mrs – 1
World Athletics Championships worldathletics.org/competitions/world-athletics-championships/oregon22 – 1
Total: 13
Movies
‘The Gray Man’ on Netflix netflix.com/title/81160697 – 1
‘Nope’ nope.movie – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
Tractor Brothers tractorbrothers.com & Mahindra mahindrausa.com (Tony Stewart, Chase Briscoe) – 3
PNC.com pnc.com – 2
C Harper Chevy East CHarperChevyEast.com – 1
Jennerstown Speedway jennerstown.org – 1
PA Lottery palottery.state.pa.us/ – 1
Total: 8
Restaurants/Food
Sonic sonicdrivein.com – 4
Buffalo Wild Wings buffalowildwings.com – 3
Coca-Cola cocacola.com – 3
McDonald’s mcdonalds.com – 2
Subway Subway.com – 1
Total: 13
Car/Truck/Bike
Carvana.com carvana.com – 3
Ram Trucks ram.com – 3
Safe Lite safelite.com – 3
ebay motors ebay.com – 2
GoodYear goodyear.com – 2
Toyota Sponsafier.com toyota.com/racing/sponsafier – 2
Advance Auto Parts advanceautoparts.com – 1
Chevy chevy.com – 1
Ford ford.com – 1
GMCDealer.com gmcdealer.com – 1
Buyatoyota.com buyatoyota.com – 1
Vroom vroom.com – 1
WeatherTech.com weathertech.com – 1
Total: 22
Insurance/Health
USAA.com usaa.com/jointoday – 4
Geico.com geico.com – 2
Progressive progressive.com – 2
Total: 8
Wireless Phone
T-Mobile t-mobile.com/ – 5
Total: 5
Financial
Ally Bank allybank.com (Alex Bowman) – 2
Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 1
Total: 3
Technology
Amazon amazon.com – 4
Xfinity.com xfinity.com – 3
Fan Duel fanduel.com – 1
Verizon verizon.com/ – 1
Total: 9
Products/Services for the Home and Personal Use
Skechers skechers.com – 1
Total: 1
Racing Related
NASCAR.com/tickets nascar.com/tickets – 1
Michigan International Speedway mispeedway.com – 1
Summit Motorsports Park smptix.com – 1
Total: 3
Race brdcast times: // Comm. brdcast times:
3:19 PM – 3:23 PM – 4 // 3:23 PM – 3:25 PM – 2
3:25 PM – 3:29 PM – 4 // 3:29 PM – 3:32 PM – 3
3:32 PM – 3:42 PM – 10 // 3:42 PM – 3:44 PM – 2
3:44 PM – 3:45 PM – 1 // 3:45 PM – 3:48 PM – 3
3:48 PM – 3:57 PM – 9 // 3:57 PM – 3:59 PM – 2
3:59 PM – 4:06 PM – 7 // 4:06 PM – 4:08 PM – 2
4:08 PM – 4:20 PM – 12 // 4:20 PM – 4:22 PM – 2
4:22 PM – 4:23 PM – 1 // 4:23 PM – 4:25 PM – 2
4:25 PM – 4:29 PM – 4 // 4:29 PM – 4:31 PM – 2
4:31 PM – 4:40 PM – 9 // 4:40 PM – 4:42 PM – 2
4:42 PM – 4:46 PM – 4 // 4:46 PM – 4:47 PM – 1
4:47 PM – 4:57 PM – 10 // 4:57 PM – 4:59 PM – 2
4:59 PM – 5:07 PM – 8 // 5:07 PM – 5:09 PM – 2
5:09 PM – 5:18 PM – 9 // 5:18 PM – 5:20 PM – 2
5:20 PM – 5:24 PM – 4 // 5:24 PM – 5:26 PM – 2
5:26 PM – 5:32 PM – 6 // 5:32 PM – 5:34 PM – 2
5:34 PM – 5:45 PM – 11 // 5:45 PM – 5:47 PM – 2
5:47 PM – 5:49 PM – 2 // 5:49 PM – 5:50 PM – 1
5:50 PM – 6:02 PM – 12 // 6:02 PM – 6:04 PM – 2
6:04 PM – 6:53 PM – 49 // 6:53 PM – checkered flag
Total race brdcst time: 176 // Total comm. brdcst time: 38
Number of companies featured during broadcast: 22
(Ambetter ambetterhealth.com ; American Medical Response amr.net; Goldfish-Racing , Goldfish Casino Slots facebook.com/GoldFishCasinoSlots/ ; Makris Restaurant eatalobster.com ; Hunt Bros. Pizza; Coca-Cola; Monster Energy; Busch Beer; Ford Performance; Toyota; Geico; Credit One Bank; Ruoff Mortgage ruoff.com ; Xfinity; ‘Snake in the Grass’ on USA; ‘Nope’ movie nope.movie ; World Track & Field Championships on worldathletics.org ; IndyCar; NASCAR.com/Drive ; NASCAR.com/Mobile ; NASCAR.com/Scanner ; NBC Sports on NASCAR Radio Sirius/XM Channel 90; ‘Austin Dillon’s Life in the Fast Lane’ on USA; ‘NASCAR America Motor Mouths’ & ‘NASCAR America Post-Race Show’ on Peacock; Upcoming Cup & Xfinity races)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
6:10 PM – 6:13 PM
Xfinity; Sonic; Liberty Mutual; Kioti; Bank of America/CustomizedCash ; Visible.com ; Watkins Glen theglen.com
6:20 PM – 6:22 PM
Progressive; Mountain Dew; Propane.com ; Buffalo Wild Wings; Carvana; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/tickets
6:28 PM – 6:31 PM
Toyota Sponsafier.com ; Verizon; Subway; Kioti; Geico; RichmondRaceway.com
6:37 PM – 6:38 PM
Advance Auto Parts; Mountain Dew; Liberty Mutual; Sonic; Bank of America/CustomizedCash ; Xfinity