If any NASCAR fans got up on Sunday, threw on their Jockeys, grabbed a cup of fresh coffee at Kwik Trip, and headed to Road America for the Cup race, they were in for an exciting day. Cars were turning left and right, on purpose and also by accident. Some drivers were counting their blessings, while some others were counting their pit road violations. Overall, it was as it should be at a good race, with nonstop action. For the fans watching the race at home, it was all of that and some commercials, too. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 Kwik Trip 250 presented by JOCKEY Made in America
Start time to record race/commercial periods: 3:02 PM
End time to record race/commercial periods: 6:02 PM
Total minutes of complete race broadcast: 180
Minutes of race broadcast: 145
Minutes of traditional commercials: 35
Minutes of side-by-side commercials: 13
Total number of commercials: 119
Total number of companies or entities advertised: 55
Total number of traditional commercials (not split-screen): 85
Total number of companies or entities advertised: 46
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 34
Total number of companies or entities advertised: 23
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: ebay motors (6 times); Sonic (6 times); Geico (6 times); Xfinity (6 times); Coca-Cola (5 times); T-Mobile (5 times); Busch Beer (4 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘Chrisley Knows Best’ nbc.com/chrisley-knows-best – 3
CNBC.com/ProJuly4 – 3
‘Monday Night Raw’ usanetwork.com/wwe-raw – 1
‘The Old Man’ on FX fxnetworks.com/shows/the-old-man – 1
World Athletics Championships worldathletics.org/competitions/world-athletics-championships/oregon22 – 1
‘Snake in the Grass’ usanetwork.com/snake-in-the-grass – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
Total: 11
Movies
‘Minions The Rise of Gru’ minionsmovie.com – 2
Total: 2
Local News/Sports/Points-of-Interest in Penna.
Tractor Brothers tractorbrothers.com & Mahindra mahindrausa.com (Tony Stewart, Chase Briscoe) – 3
C Harper CHarper.com – 1
PA Lottery palottery.state.pa.us/ – 1
Total: 5
Restaurants/Food
Sonic sonicdrivein.com – 5
McDonald’s mcdonalds.com – 4
Coca-Cola cocacola.com – 3
Applebees applebees.com – 2
IHOP ihop.com – 1
Total: 15
Beer/Alcohol
Busch Light busch.com – 1
Busch Light Apple busch.com – 1
Total: 2
Car/Truck/Bike
ebay motors ebay.com – 4
NissanUSA.com nissanusa.com – 2
Chevy chevy.com – 1
Ram Trucks ram.com – 1
GoodYear goodyear.com – 1
Buyatoyota.com buyatoyota.com – 1
Total: 10
Insurance/Health
USAA.com usaa.com/jointoday – 4
TreatCV19.com or covid19oralrx.com/en – 3
State Farm statefarm.com – 2
Geico.com geico.com – 1
Total: 10
Wireless Phone
T-Mobile t-mobile.com/ – 5
Verizon/Frontline Verizon.com/frontline – 1
Xfinity Mobile xfinitymobile.com – 1
Total: 7
Home Improvement
Kioti tractors kioti.com – 1
Total: 1
Financial
Ally Bank allybank.com (Alex Bowman) – 2
Total: 2
Legal
Shenderovich, Shenderovich & Fishman 98twins.com – 1
Total: 1
Technology
Amazon amazon.com – 2
Xfinity/3for1 xfinity.com/3for1 – 1
Total: 3
Products/Services for the Home and Personal Use
DoveMenCare.com dovemencare.com – 3
Degree deodorant degreedeodorant.com – 2
Skechers skechers.com (Rusty Wallace) – 2
Breztri breztri.com – 1
Propane.com/Now – 1
Shady Rays shadyrays.com – 1
Skechers skechers.com – 1
Total: 11
Racing Related
Lernerville Speedway lernerville.com – 2
Indianapolis Motor Speedway IMS.com – 1
New Hampshire Motor Speedway nhms.com – 1
Total: 4
Race brdcast times: // Comm. brdcast times:
3:02 PM – 3:05 PM – 3 // 3:05 PM – 3:08 PM – 3
3:08 PM – 3:11 PM – 3 // 3:11 PM – 3:14 PM – 3
3:14 PM – 3:33 PM – 19 // 3:33 PM – 3:35 PM – 2
3:35 PM – 3:41 PM – 6 // 3:41 PM – 3:44 PM – 3
3:44 PM – 4:01 PM – 17 // 4:01 PM – 4:04 PM – 3
4:04 PM – 4:07 PM – 3 // 4:07 PM – 4:09 PM – 2
4:09 PM – 4:17 PM – 8 // 4:17 PM – 4:20 PM – 3
4:20 PM – 4:24 PM – 4 // 4:24 PM – 4:27 PM – 3
4:27 PM – 4:32 PM – 5 // 4:32 PM – 4:33 PM – 1
4:33 PM – 4:41 PM – 8 // 4:41 PM – 4:44 PM – 3
4:44 PM – 4:44 PM – // 4:44 PM – 4:45 PM – 1
4:45 PM – 4:47 PM – 2 // 4:47 PM – 4:49 PM – 2
4:49 PM – 4:58 PM – 9 // 4:58 PM – 5:01 PM – 3
5:01 PM – 5:27 PM – 26 // 5:27 PM – 5:30 PM – 3
5:30 PM – 6:02 PM – 32 // 6:02 PM – checkered flag
Total race brdcst time: 145 // Total comm. brdcst time: 35
Number of companies featured during broadcast: 21
(Kwik Trip kwiktrip.com ; JOCKEY jockey.com ; Goldfish-Racing.com, Goldfish Casino facebook.com/GoldFishCasinoSlots/ ; Gessert’s gessertsicecream.com ; Coca-Cola; Mountain Dew; Monster Energy; Busch Beer; Ford Performance; Toyota; Geico; Progressive; Columbia Sportswear Columbia.com ; Credit One Bank; Xfinity; ‘Minions The Rise of Gru’ minionsmovie.com ; ‘Monday Night Raw’ on USA; The Open golf on NBC/USA/Peacock ; ‘Austin Dillon’s Life in the Fast Lane’ on USA; ‘NASCAR.com/Drive ; NASCAR.com/Fantasy ; NASCAR.com/Mobile ; NBC Sports on Sirius/XM Channel 90 NASCAR Radio ; ‘NASCAR America Motor Mouths’ & ‘Dale Jr. Download’ on Peacock; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:49 PM – 3:51 PM
Toyota Sponsafier.com ; Sonic; ebay motors; Geico; Blue-Emu; Mountain Dew; Xfinity Series NASCAR.com/Xfinity PoconoRaceway.com ; ‘Monday Night Raw’ on USA
5:07 PM – 5:10 PM
Toyota Sponsafier.com ; Bank of America; Busch Light Apple; Sonic; Geico; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; ‘Monday Night Raw’ on USA
5:20 PM – 5:23 PM
Ford Performance; Subway; Mountain Dew; Bank of America; Buffalo Wild Wings; Xfinity/3for1; ‘Minions The Rise of Gru’ minionsmovie.com
5:35 PM – 5:37 PM
Advance Auto Parts/Rewards (Joey Logano); Verizon/FrontLine; Subway; Bank of America; ebay motors; Buffalo Wild Wings
5:42 PM – 5:45 PM
Jockey jockey.com ; Blue-Emu; Geico; Bank of America; Toyota Sponsafier.com ; ‘Miz & Mrs’ on USA ; ‘Austin Dillon’s Life in the Fast Lane’ on USA