On Sunday at Charlotte Motor Speedway, Fox Sports continued their annual tradition of honoring our country’s fallen heroes during their Memorial Day weekend race broadcast. Their efforts to do that were as admirable as the fierceness and intensity of the drivers battling in the race. Beginning with a segment on ‘The Bixby Letter’, read with feeling by some well-known NASCAR figures, there were inspiring and somber tributes throughout the race. Of course, there were commercials, too. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 COCA-COLA 600
Start time to record race/commercial periods: 6:00 PM
End time to record race/commercial periods: 11:48 PM
Total minutes of complete race broadcast: 348
Minutes of race broadcast: 285
Minutes of traditional commercials: 63
Minutes of side-by-side commercials: 13
Total number of commercials: 193
Total number of companies or entities advertised: 81
Total number of traditional commercials (not split-screen): 157
Total number of companies or entities advertised: 77
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 36
Total number of companies or entities advertised: 24
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Coca-Cola (11 times); Geico (10 times); Wendy’s (10 times); Busch Beer (10 times); Xfinity (7 times); ebay motors (7 times); Toyota (6 times); Ford (6 times)
Breakdown of what the commercials were, by category:
Fox/FS1
‘Don’t Forget the Lyrics’ fox.com/dont-forget-the-lyrics/ and ‘Beat Shazam’ fox.com/beat-shazam – 2
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 2
Peoples Court & Paternity Court – 1
Capital One’s ‘The Match’ Golf on TNT tntdrama.com/sports/the-match/clips/the-match-preview-0 – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Tickets – 1
USFL Football USFL2.com on Fox and HOFVillage.com – 1
Baseball on Fox Sports foxsports.com/mlb – 1
‘Beat Shazam’ fox.com/beat-shazam – 1
‘Big Bang Theory’ and ‘Young Sheldon’ – 1
Fox Nation nation.fox.com – 1
‘Master Chef: Back to Win’ fox.com/masterchef/ – 1
‘Maury’, ‘Big Bang Theory’ – 1
tubi tubitv.com – 1
Total: 16
Movies
‘The Contractor’ netflix.com/title/70070567 – 1
‘Sonic the Hedgehog 2’ sonicthehedgehogmovie.com – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
PNC.com/privatebank pnc.com/privatebank – 4
NBC local news wpxi.com on Foxfox.com – 1
‘The National Desk’ on Fox 53 wpgh53.com – 1
Total: 6
Restaurants/Food
Wendy’s wendys.com – 7
McDonald’s mcdonalds.com – 4
Coke Zero Sugar us.coca-cola.com/zero-sugar – 4
KFC kfc.com/ – 3
Little Caesars littlecaesars.com – 3
Papa Johns papajohns.com – 3
Golden Corral goldencorral.com/ – 2
Long John Silver’s ljsilvers.com – 2
Arby’s arbys.com – 2
Coca-Cola cocacola.com – 1
Dr. Pepper drpepper.com – 1
Subway Subway.com – 1
Taco Bell tacobell.com – 1
Total: 34
Beer/Alcohol
Busch Light busch.com – 4
Total: 4
Car/Truck/Bike
Ford ford.com – 6
ebay motors ebay.com – 5
Chevy chevy.com – 3
Ram Trucks ram.com – 3
WeatherTech.com weathertech.com – 2
Armor All facebook.com/armorall – 2
CarGurus.com – 2
Advance Auto Parts Gas Rewards advanceautoparts.com/GasRewards (Joey Logano) – 1
Buick buick.com – 1
CarFax.com carfax.com – 1
Experian AutoCheck autocheck.com – 1
Fram fram.com – 1
GMCDealer.com gmcdealer.com – 1
GoodYear goodyear.com – 1
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com – 1
Toyota toyota.com (Kyle Busch) – 1
Toyota toyota.com (Christopher Bell) – 1
Total: 34
Insurance/Health
Geico.com geico.com – 5
USAA.com usaa.com/jointoday – 4
Progressive progressive.com – 3
TreatCV19.com or covid19oralrx.com/en – 3
Liberty Mutual libertymutual.com – 2
Total: 17
Wireless Phone
T-Mobile t-mobile.com/ – 3
Verizon/Frontline Verizon.com/frontline – 3
Total: 6
Home Improvement
Kioti tractors kioti.com – 4
ACE Hardware ACEHardware.com – 2
Rural King ruralking.com – 1
Total: 7
Financial
Ally Bank allybank.com (Alex Bowman) – 1
Bank of America bankofamerica.com/ – 1
Credible.com – 1
itrustcapital.com – 1
Total: 4
Technology
Google Pixel store.google.com/product/pixel_6?pli=1&hl=en-US – 3
Comcast Business comcastbusiness.com – 2
IBM ibm.com – 2
Amazon Alexa amazon.com/alexa – 1
Apartments.com – 1
Ring.com ring.com – 1
Xfinity.com xfinity.com – 1
Total: 11
Products/Services for the Home and Personal Use
Skyrizi skyrizi.com – 3
Icy Hot icyhot.com – 3
Just For Men justformen.com – 2
Leqvio Leqvio.com – 2
Allegra allegra.com – 1
Natures Bounty naturesbounty.com – 1
Trelegy trelegy.com – 1
Xyzal xyzal.com – 1
Total: 14
Racing Related
NashvilleSuperSpeedway.com – 1
World Wide Technology Raceway WWTRaceway.com – 1
Total: 2
Race brdcast times: // Comm. brdcast times:
6:00 PM – 6:05 PM – 5 // 6:05 PM – 6:07 PM – 2
6:07 PM – 6:12 PM – 5 // 6:12 PM – 6:15 PM – 3
6:15 PM – 6:30 PM – 15 // 6:30 PM – 6:32 PM – 2
6:32 PM – 6:36 PM – 4 // 6:36 PM – 6:39 PM – 3
6:39 PM – 6:45 PM – 6 // 6:45 PM – 6:48 PM – 3
6:48 PM – 7:00 PM – 12 // 7:00 PM – 7:03 PM – 3
7:03 PM – 7:12 PM – 9 // 7:12 PM – 7:15 PM – 3
7:15 PM – 7:36 PM – 21 // 7:36 PM – 7:39 PM – 3
7:39 PM – 7:42 PM – 3 // 7:42 PM – 7:45 PM – 3
7:45 PM – 7:51 PM – 6 // 7:51 PM – 7:53 PM – 2
7:53 PM – 7:59 PM – 6 // 7:59 PM – 8:02 PM – 3
8:02 PM – 8:09 PM – 7 // 8:09 PM – 8:11 PM – 2
8:11 PM – 8:14 PM – 3 // 8:14 PM – 8:17 PM – 3
8:17 PM – 8:28 PM – 11 // 8:28 PM – 8:31 PM – 3
8:31 PM – 8:58 PM – 27 // 8:58 PM – 9:00 PM – 2
9:00 PM – 9:04 PM – 4 // 9:04 PM – 9:07 PM – 3
9:07 PM – 9:18 PM – 11 // 9:18 PM – 9:20 PM – 2
9:20 PM – 9:30 PM – 10 // 9:30 PM – 9:33 PM – 3
9:33 PM – 9:38 PM – 5 // 9:38 PM – 9:41 PM – 3
9:41 PM – 9:44 PM – 3 // 9:44 PM – 9:46 PM – 2
9:46 PM – 10:09 PM – 23 // 10:09 PM – 10:12 PM – 3
10:12 PM – 10:15 PM – 3 // 10:15 PM – 10:17 PM – 2
10:17 PM – 10:24 PM – 7 // 10:24 PM – 10:26 PM – 2
10:26 PM – 10:33 PM – 7 // 10:33 PM – 10:36 PM – 3
10:36 PM – 11:48 PM – 72 // 11:48 PM – checkered flag
Total race brdcst time: 285 // Total comm. brdcst time: 63
Number of companies featured during broadcast: 29
HonorandRemember.org ; Gary Sinise Foundation garysinisefoundation.org ; NASCAR.com/Salutes ; Fox Bet Super 6 app, #stackthecash ; AMR Safety Team amr.net ; Monster Energy; Tootsie’s kidrockshonkytonkandsteakhouse.com ; Cheddar’s Scratch Kitchen cheddars.com ; Golden Corral; KFC; Coca-Cola; Busch Beer; Ford Performance; Toyota, TR; Ram Trucks; GoodYear; Mobil 1; Mahindra Tractors; Geico; Progressive; Advent Health; Ally Bank; Ruoff Mortgage ruoff.com ; Xfinity; Verizon 5G; ‘Friday Night Smackdown’ on Fox; USFL on Fox; Baseball on FS1; ‘Race Hub’ on FS1; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
7:27 PM – 7:30 PM
USO uso.org/support ; Toyota; SonomaRaceway.com NASCAR.com/Tickets ; Wendy’s; Mahindra Tractors (Tony Stewart, Chase Briscoe); Baseball on Fox Sports; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity
8:37 PM – 8:40 PM
Progressive; Upcoming CWTS race NASCAR.com/Trucks ; Fox Nation on Fox News; Wendy’s; ebay motors; Ram Trucks; Baseball on FS1; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets
9:59 PM – 10:01 PM
Bank of America; Subway; Busch Light Beer; USAA/JoinToday ; Verizon/FrontLine ; Upcoming Xfinity race NASCAR.com/Xfinity ; USFL on Fox
10:59 PM – 11:02 PM
Liberty Mutual; Bank of America; Wendy’s; ebay motors; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity; Toyota (Christopher Bell); ‘Master Chef: Back to Win’ on Fox; NASCAR.com/KidsTix
11:15 PM – 11:17 PM
Coke Zero Sugar; Subway; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets; USFL on Fox; Geico; Upcoming CWTS race NASCAR.com/Trucks