There has been much in the news these days about the truth; those who tell it, those who don’t, and even the people who intend to define it. Luckily for CawsnJaws readers, when you hear people complaining that during the races it is 70% commercials, you can step forward and say, truthfully, that you have a source that will put all guesswork to bed. For over a decade we have been reporting facts, not fake news, about how many ads there really are in those race broadcasts. For those who would like to know precisely how many there were during this past Sunday’s (and Monday’s) Cup race, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 DuraMAX Drydene 400 presented by RelaDyne
Start time to record race/commercial periods: 2:54 PM
Rain Delay (Sunday): 4:36 PM
Restart of race (Monday): 12:00 PM
End time to stop recording times: 3:05 PM
Total minutes of complete race broadcast: 287
Minutes of race broadcast: 240
Minutes of traditional commercials: 47
Minutes of side-by-side commercials: 12
Total number of commercials: 140
Total number of companies or entities advertised: 67
Total number of traditional commercials (not split-screen): 116
Total number of companies or entities advertised: 64
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 24
Total number of companies or entities advertised: 17
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Coca-Cola (8 times); Geico (8 times); Xfinity (8 times); Busch Beer (7 times); Upcoming Cup race (7 times); Toyota (7 times); Subway (5 times); Armor All (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar – 2
USFL Football USFL2.com on Fox & FS1 – 2
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 2
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer #NASCARSalutes – 1
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar NASCAR.com/Tickets – 1
Upcoming Camping World Truck race on Fox/FS1 foxsports.com/nascar NASCAR.com/Tickets – 1
Baseball on Fox Sports foxsports.com/mlb – 1
Fox Nation nation.fox.com – 1
‘The Masked Singer’ fox.com/the-masked-singer/ – 1
‘Name that Tune’ fox.com/name-that-tune – 1
‘911 Lone Star’ fox.com/9-1-1-lone-star – 1
‘Race Hub’ foxsports.com/nascar/racehub – 1
‘Corrective Measures’ on tubi tubitv.com – 1
Total: 16
Local News/Sports/Points-of-Interest in Penna.
B.C. Electric bc-electric.net 412-824-7555 – 1
Hawk Volkswagen hawkvwmonroeville.com – 1
Total: 2
Restaurants/Food
Subway Subway.com – 4
KFC kfc.com/ – 3
Little Caesars littlecaesars.com – 3
McDonald’s mcdonalds.com – 3
Coke Zero Sugar us.coca-cola.com/zero-sugar – 2
Dr. Pepper drpepper.com – 2
Wendy’s wendys.com – 2
Arby’s arbys.com – 2
Buffalo Wild Wings buffalowildwings.com – 1
Coca-Cola cocacola.com – 1
Hint Water drinkhint.com – 1
Tovala.com – 1
Total: 25
Beer/Alcohol
Busch Light busch.com – 2
Total: 2
Car/Truck/Bike
Armor All facebook.com/armorall – 5
Ford ford.com – 3
Chevy chevy.com – 3
Buyatoyota.com buyatoyota.com – 2
WeatherTech.com weathertech.com – 2
Ram Trucks ram.com – 2
ebay motors ebay.com – 2
Experian AutoCheck autocheck.com – 1
GoodYear goodyear.com – 1
Lexus lexus.com – 1
Toyota toyota.com – 1
Toyota toyota.com (Kyle Busch) – 1
Toyota toyota.com (Christopher Bell) – 1
CarGurus.com – 1
WeBuyAnyCar.com webuyanycar.com – 1
Total: 27
Insurance/Health
Geico.com geico.com – 3
Liberty Mutual libertymutual.com – 2
USAA.com usaa.com/jointoday – 2
Allstate allstate.com – 1
Dexcom Dexcom.com – 1
Total: 9
Wireless Phone
T-Mobile t-mobile.com/ – 2
Xfinity Mobile/mysavings xfinitymobile.com/mysavings – 1
Total: 3
Home Improvement
Kioti tractors kioti.com – 4
Total: 4
Financial
Credible.com – 1
LetsMakeaPlan.org – 1
Total: 2
Legal
Berger and Green bergerandgreen.com – 1
Total: 1
Technology
IBM ibm.com – 2
Xfinity.com/Rewards – 2
Public public.com – 1
Total: 5
Products/Services for the Home and Personal Use
Breztri breztri.com – 4
Skyrizi skyrizi.com – 3
PODS pods.com – 2
Gorilla gorillatough.com – 1
Pandora us.pandora.net – 1
PeakPerformanceforMen.com – 1
PlanetFitness.com planetfitness.com – 1
Zeposia zeposia.com – 1
Allegra allegra.com – 1
Total: 15
Travel
Best Western.com bestwestern.com – 1
Hotels.com hotels.com – 1
Total: 2
Racing Related
NASCAR.com/kidstix nascar.com/kidstix – 1
Charlotte Motor Speedway charlottemotorspeedway.com – 1
Darlington Raceway darlingtonraceway.com – 1
Total: 3
Race brdcast times: // Comm. brdcast times:
Sunday, May 1:
2:54 PM – 2:56 PM – 2 // 2:56 PM – 3:00 PM – 4
3:00 PM – 3:02 PM – 2 // 3:02 PM – 3:04 PM – 2
3:04 PM – 3:20 PM – 16 // 3:20 PM – 3:22 PM – 2
3:22 PM – 3:31 PM – 9 // 3:31 PM – 3:34 PM – 3
3:34 PM – 3:40 PM – 6 // 3:40 PM – 3:43 PM – 3
3:43 PM – 3:45 PM – 2 // 3:45 PM – 3:47 PM – 2
3:47 PM – 3:52 PM – 5 // 3:52 PM – 3:54 PM – 2
3:54 PM – 3:58 PM – 4 // 3:58 PM – 4:01 PM – 3
4:01 PM – 4:36 PM – 35 // 4:36 PM – Rain Delay
________________________________________________
Monday, May 2:
12:00 PM – 12:11 PM – 11 // 12:11 PM – 12:13 PM – 2
12:13 PM – 12:26 PM – 13 // 12:26 PM – 12:28 PM – 2
12:28 PM – 12:30 PM – 2 // 12:30 PM – 12:33 PM – 3
12:33 PM – 12:39 PM – 6 // 12:39 PM – 12:42 PM – 3
12:42 PM – 12:53 PM – 11 // 12:53 PM – 12:55 PM – 2
12:55 PM – 1:04 PM – 9 // 1:04 PM – 1:06 PM – 2
1:06 PM – 1:10 PM – 4 // 1:10 PM – 1:12 PM – 2
1:12 PM – 1:45 PM – 33 // 1:45 PM – 1:47 PM – 2
1:47 PM – 1:49 PM – 2 // 1:49 PM – 1:52 PM – 3
1:52 PM – 2:23 PM – 31 // 2:23 PM – 2:26 PM – 3
2:26 PM – 2:40 PM – 14 // 2:40 PM – 2:42 PM – 2
2:42 PM – 3:05 PM – 23 // 3:05 PM – checkered flag
Total race brdcst time: 240 // Total comm. brdcst time: 47
Number of companies featured during broadcast: 20
(DuraMAX duramax.com, Drydene Drydene.com , RelaDyne reladyne.com ; Drive for Autism AutismDelaware.org ; Monster Energy; Fox Bet Super 6 app; Kid Rock kidrock.com, Tootsies kidrockshonkytonkandsteakhouse.com ; Hunt Bros. Pizza; KFC; Subway; Coca-Cola; Busch Beer; Ford Performance; Ram Trucks; Advance Auto Parts, AdvanceMyTrack.com ; Geico; Breztri; Xfinity; USFL; ‘Race Hub’ on FS1; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
12:18 PM – 12:21 PM
Upcoming Cup race, Coca-Cola, Geico, Busch Beer, Xfinity, NASCAR.com/salutes ; Toyota (Christopher Bell); Coke Zero Sugar; USAA/JoinToday ; USFL on Fox & FS1
1:28 PM – 1:31 PM
Charlotte Motor Speedway NASCAR.com/Tickets ; Ram Trucks; Geico; Wendy’s; USFL on Fox & FS1
2:02 PM – 2:05 PM
Upcoming Cup race, Coca-Cola, Geico, Busch Beer, Xfinity, NASCAR.com/salutes ; T-Mobile; Toyota (various drivers); ebay motors; Subway; Baseball on FS1; Upcoming All-Star race TexasMotorSpeedway.com
2:14 PM – 2:17 PM
Upcoming Cup race, Coca-Cola, Geico, Busch Beer, Xfinity, NASCAR.com/salutes ; Xfinity.com; ebay motors; Liberty Mutual; Wendy’s; Busch Light Beer; KansasSpeedway.com