The Sunday Cup race in Talladega started off with a War Eagle in the pace car, followed by a Northman shouting out the call to start the engines. After the race, a watermelon-chewing farmer met a mighty Vulcan in Victory Lane. Those things really happened, just as the commercials did during the broadcast. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 Geico 500
Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:40 PM
Total minutes of complete race broadcast: 220
Minutes of race broadcast: 169
Minutes of traditional commercials: 51
Minutes of side-by-side commercials: 12
Total number of commercials: 158
Total number of companies or entities advertised: 71
Total number of traditional commercials (not split-screen): 130
Total number of companies or entities advertised: 67
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 28
Total number of companies or entities advertised: 18
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Busch Beer (7 times); Wendy’s (7 times); Geico (6 times); Toyota (6 times); Verizon (6 times); ebay motors (6 times); Xfinity (5 times); Upcoming Cup race (5 times); Coca-Cola (4 times)
Breakdown of what the commercials were, by category:
Fox/FS1
‘911 Lone Star’ fox.com/9-1-1-lone-star – 2
Fox Bet SportsBook app foxbet.com/app – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer #NASCARSalutes – 1
USFL Football USFL2.com on Fox – 1
Baseball on Fox Sports foxsports.com/mlb – 1
‘Big Bang Theory’ and WPGH53.com – 1
Fox Nation nation.fox.com – 1
fubo fubotv.com – 1
tubi tubitv.com – 1
‘Welcome to Flatch’ fox.com/welcome-to-flatch – 1
‘Young Sheldon’ – 1
Total: 13
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com on Foxfox.com – 2
VirginFlooring.com – 2
PNC.com pnc.com – 1
Total: 5
Restaurants/Food
Wendy’s wendys.com – 6
Dr. Pepper drpepper.com – 3
KFC kfc.com/ – 3
Subway Subway.com – 3
Arby’s arbys.com – 2
Coke Zero Sugar us.coca-cola.com/zero-sugar – 2
Long John Silver’s ljsilvers.com – 2
McDonald’s mcdonalds.com – 2
IHOP ihop.com – 1
Door Dash doordash.com – 1
Seven Eleven 7-eleven.com – 1
Taco Bell tacobell.com – 1
Total: 27
Beer/Alcohol
Busch Light busch.com – 4
Total: 4
Car/Truck/Bike
ebay motors ebay.com – 5
Ford ford.com – 4
Ram Trucks ram.com – 4
ShopHonda.com shophonda.com – 2
Toyota toyota.com – 2
VW Dealer vwdealer.com – 2
Advance Auto Parts Gas Rewards advanceautoparts.com/GasRewards (Joey Logano) – 2
GoodYear goodyear.com – 1
Toyota toyota.com (Kyle Busch) – 1
Toyota toyota.com (Toyota drivers) #ToyotaNation – 1
Vroom vroom.com – 1
WeatherTech.com weathertech.com – 1
Total: 26
Insurance/Health
Geico.com geico.com – 5
USAA.com usaa.com/jointoday – 4
CologuardTest.com colorguardtest.com – 2
Good Rx goodrx.com – 1
Liberty Mutual libertymutual.com – 1
NJM Insurance – 1
Progressive progressive.com – 1
Total: 15
Wireless Phone
Verizon/Frontline Verizon.com/frontline – 4
T-Mobile t-mobile.com/ – 2
Total: 6
Home Improvement
ACE Hardware ACEHardware.com – 2
Kioti tractors kioti.com – 2
Total: 4
Financial
Citizens Bank/ding citizensbank.com/ding – 1
itrustcapital.com – 1
Total: 2
Technology
Amazon Prime amazon.com/prime – 2
IBM ibm.com – 2
Indeed indeed.com – 2
Xfinity.com xfinity.com – 2
Xfinity.com/supersonic xfinity.com/supersonic – 1
Ring.com ring.com – 1
T-Mobile t-mobile.com – 1
Total: 11
Products/Services for the Home and Personal Use
Just For Men justformen.com – 2
Leqvio Leqvio.com – 2
Natures Bounty naturesbounty.com – 2
PODS pods.com – 2
Entresto.com entresto.com – 2
Claritin claritin.com/ – 1
Gillette gillette.com – 1
Trelegy trelegy.com – 1
Zeposia zeposia.com – 1
Total: 14
Shipping
USPS usps.com – 1
Total: 1
Political/Special Interest
Dave White Friends of Dave White transparencyusa.org – 1
Total: 1
Racing Related
Dover Speedway doverspeedway.com/ @MonsterMile #MonsterMile – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
3:00 PM – 3:02 PM – 2 // 3:02 PM – 3:05 PM – 3
3:05 PM – 3:08 PM – 3 // 3:08 PM – 3:11 PM – 3
3:11 PM – 3:31 PM – 20 // 3:31 PM – 3:33 PM – 2
3:33 PM – 3:38 PM – 5 // 3:38 PM – 3:41 PM – 3
3:41 PM – 3:46 PM – 5 // 3:46 PM – 3:48 PM – 2
3:48 PM – 3:55 PM – 7 // 3:55 PM – 3:58 PM – 3
3:58 PM – 4:12 PM – 14 // 4:12 PM – 4:16 PM – 4
4:16 PM – 4:20 PM – 4 // 4:20 PM – 4:24 PM – 4
4:24 PM – 4:30 PM – 6 // 4:30 PM – 4:33 PM – 3
4:33 PM – 4:38 PM – 5 // 4:38 PM – 4:41 PM – 3
4:41 PM – 4:43 PM – 2 // 4:43 PM – 4:46 PM – 3
4:46 PM – 4:49 PM – 3 // 4:49 PM – 4:52 PM – 3
4:52 PM – 5:02 PM – 10 // 5:02 PM – 5:05 PM – 3
5:05 PM – 5:08 PM – 3 // 5:08 PM – 5:10 PM – 2
5:10 PM – 5:25 PM – 15 // 5:25 PM – 5:27 PM – 2
5:27 PM – 5:40 PM – 13 // 5:40 PM – 5:42 PM – 2
5:42 PM – 5:44 PM – 2 // 5:44 PM – 5:47 PM – 3
5:47 PM – 6:02 PM – 15 // 6:02 PM – 6:05 PM – 3
6:05 PM – 6:40 PM – 35 // 6:40 PM – checkered flag
Total race brdcst time: 169 // Total comm. brdcst time: 51
Number of companies featured during broadcast: 24
(Geico; Monster Energy; Fox Bet Super 6 app; Wendy’s; Hunt Bros. Pizza; Smithfield; KFC; Coca-Cola, Coke Zero Sugar; Busch Beer; Ford Performance; Toyota; Ram Trucks; GoodYear; Castrol Carbon Neutral castrol.com/en_cr/ccsa/home/castrol-story/sustainability/carbon-neutral.html ; Advance Auto Parts AdvanceMyTrack.com ; ebay motors; Majestic Steel majesticsteel.com ; Credit One Bank; PNC Bank; Xfinity; Verizon; ‘My Dream Car’ on Fox Business; USFL; ‘Race Hub’ on FS1)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:03 PM – 4:06 PM
Progressive; DarlingtonRaceway.com NASCAR.com/Tickets ; T-Mobile; Subway; Upcoming Xfinity race NASCAR.com/Xfinity NASCAR.com/Tickets ; Toyota; USFL on Fox
5:55 PM – 5:58 PM
Verizon/FrontLine ; Busch Light Beer; KansasSpeedway.com NASCAR.com/Tickets ; ‘The Masked Singer’ on Fox; Upcoming Cup race NASCAR.com/Salutes ; Liberty Mutual; ebay motors
6:15 PM – 6:18 PM
Toyota (various drivers); Upcoming Cup race NASCAR.com/Salutes ; Liberty Mutual; Baseball on FS1; Coke Zero Sugar; Verizon/FrontLine ; Upcoming Cup race NASCAR.com/Tickets
6:25 PM – 6:28 PM
Ram Trucks; Wendy’s; T-Mobile; Progressive; Busch Light Beer; USFL on Fox; Upcoming Camping World Truck Series race NASCAR.com/Tickets