The Cup Fontana race on Sunday included things meant to please an array of fans such as, Nita Strauss, performing a hard-rock version of the National Anthem on her electric guitar; a ‘5-Wide for the Fans’ pace car lap; the addition of Matt Kenseth in the broadcast booth; and a race that included some rough action between teammates. There were commercials during the broadcast, too. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 Wise Power 400
Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods: 7:23 PM
Total minutes of complete race broadcast: 233
Minutes of race broadcast: 191
Minutes of traditional commercials: 42
Minutes of side-by-side commercials: 8
Total number of commercials: 121
Total number of companies or entities advertised: 53
Total number of traditional commercials (not split-screen): 98
Total number of companies or entities advertised: 47
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 23
Total number of companies or entities advertised: 19
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Geico (8 times); Xfinity (8 times); Coca-Cola (7 times); Busch Light Beer (7 times); T-Mobile (6 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer NASCAR.com/Tickets – 2
USFL Football USFL2.com on Fox – 2
College Basketball on foxsports.com/college-basketball – 2
‘Big Bang Theory’ and ‘Young Sheldon’ – 2
Bassmaster Elite Series bassmaster.com on Fox Sports – 1
NASCAR.com – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar – 1
‘Domino Masters’ on Fox fox.com/domino-masters – 1
Fox News foxnews.com – 1
‘Friday Night Smackdown’ fox.com/wwe-friday-night-smackdown – 1
‘Welcome to Flatch’ fox.com/welcome-to-flatch – 1
‘Young Sheldon’ – 1
Total: 16
Local News/Sports/Points-of-Interest in Penna.
Unibet.com PA app – 3
PA.gov/COVID – 2
NBC local news wpxi.com on Foxfox.com – 1
Napleton napletonellwoodcity.com – 1
PNC.com pnc.com – 1
Total: 8
Restaurants/Food
Coke Zero Sugar us.coca-cola.com/zero-sugar – 4
Subway Subway.com – 3
KFC kfc.com/ – 2
Wendy’s wendys.com – 2
Golden Corral goldencorral.com/ – 1
Velveeta facebook.com/Velveeta – 1
Total: 13
Beer/Alcohol
Busch Light busch.com – 3
Total: 3
Car/Truck/Bike
Ford ford.com – 4
Ram Trucks ram.com – 3
ebay motors ebay.com – 2
GoodYear goodyear.com – 2
Toyota toyota.com (Toyota drivers) – 2
Vroom vroom.com – 2
Buyatoyota.com buyatoyota.com – 1
WeatherTech.com weathertech.com – 1
Total: 17
Insurance/Health
Geico.com geico.com – 4
CologuardTest.com colorguardtest.com – 3
Liberty Mutual libertymutual.com – 2
Progressive progressive.com – 1
SafeAuto safeauto.com – 1
Total: 11
Wireless Phone
T-Mobile t-mobile.com/ – 6
Total: 6
Home Improvement
Harbor Freight harborfreight.com – 2
Mahindra mahindrausa.com (Tony Stewart, Chase Briscoe) – 2
Total: 4
Financial
Credible.com – 1
Total: 1
Technology
Xfinity/NASCAR xfinity.com/nascar – 4
IBM ibm.com – 2
Indeed indeed.com – 2
Ring.com ring.com – 1
Verizon verizon.com/ – 1
Total: 10
Products/Services for the Home and Personal Use
Just For Men justformen.com – 4
Entresto.com entresto.com – 1
Rybelsus.com – 1
Vazalore vazalore.com – 1
Total: 7
Political/Special Interest
Dave White Friends of Dave White transparencyusa.org – 1
Total: 1
Racing Related
Bristol Motor Speedway bristolmotorspeedway.com/ BristolTix.com bristol.com/ – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
3:30 PM – 3:33 PM – 3 // 3:33 PM – 3:36 PM – 3
3:36 PM – 3:39 PM – 3 // 3:39 PM – 3:41 PM – 2
3:41 PM – 4:00 PM – 19 // 4:00 PM – 4:02 PM – 2
4:02 PM – 4:06 PM – 4 // 4:06 PM – 4:10 PM – 4
4:10 PM – 4:18 PM – 8 // 4:18 PM – 4:20 PM – 2
4:20 PM – 4:28 PM – 8 // 4:28 PM – 4:31 PM – 3
4:31 PM – 4:43 PM – 12 // 4:43 PM – 4:46 PM – 3
4:46 PM – 4:53 PM – 7 // 4:53 PM – 4:56 PM – 3
4:56 PM – 5:00 PM – 4 // 5:00 PM – 5:03 PM – 3
5:03 PM – 5:12 PM – 9 // 5:12 PM – 5:15 PM – 3
5:15 PM – 5:23 PM – 8 // 5:23 PM – 5:25 PM – 2
5:25 PM – 5:34 PM – 9 // 5:34 PM – 5:36 PM – 2
5:36 PM – 5:43 PM – 7 // 5:43 PM – 5:46 PM – 3
5:46 PM – 5:51 PM – 5 // 5:51 PM – 5:54 PM – 3
5:54 PM – 6:03 PM – 9 // 6:03 PM – 6:05 PM – 2
6:05 PM – 6:10 PM – 5 // 6:10 PM – 6:12 PM – 2
6:12 PM – 7:23 PM – 71 // 7:23 PM – checkered flag
Total race brdcst time: 191 // Total comm. brdcst time: 42
Number of companies featured during broadcast: 25
(Wise Power getwisepower.com ; Monster Energy; Fox Bet Super 6 app; Tootsies kidrockshonkytonkandsteakhouse.com/ ; KFC; Golden Corral; Coca-Cola, Coke Zero Sugar; Busch Beer; Ford Performance; Toyota; Ram Trucks; GoodYear; Geico; Progressive; ebay motors; American Medical Response AMR.net ; Credit One Bank; Ruoff Mortgage ruoff.com ; PNC Bank pnc.com ; Xfinity; College Basketball on Fox; USFL on Fox & NBC ; Friday Night Smackdown on Fox; ‘Race Hub’ and ‘Race Hub Game Night’ on FS1 ; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:39 PM – 4:41 PM
Busch Light Beer; RichmondRaceway.com NASCAR.com/Tickets ; Progressive; Upcoming Xfinity race NASCAR.com/Xfinity ; Door Dash (Bubba Wallace)
6:19 PM – 6:21 PM
USAA; Upcoming Cup race Coca-Cola, Busch Light Beer, Geico, Xfinity NASCAR.com/Tickets; Verizon; PNC Bank; Upcoming CWTS race NASCAR.com/Tickets NASCAR.com/Trucks ; ‘The Masked Singer’ on Fox
6:41 PM – 6:43 PM
Liberty Mutual; Toyota; Subway; PNC Bank; NASCAR.com/KidsTix; ‘Domino Masters’ on Fox
6:59 PM – 7:01 PM
Mahindra Tractors (Tony Stewart, Chase Briscoe); Big East Tournament on Fox/FS1; Geico; Upcoming Xfinity race NASCAR.com/Xfinity; Soccer on Fox; Friday Night Smackdown on Fox