In the movie, “The NeverEnding Story,” a lonely boy, Bastian, finds a way to enter an amazing fantasy world through a book. In the ‘NeverEnding Race,’ that began last Sunday, our hero, Kyle Busch, found a way to finally find victory in a misty land full of speedy villains and foes on Wednesday evening.
Not so fantastical, but just as important, are the commercials that came along on the adventure. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2020 Autotrader EchoPark Automotive 500
Sunday, October 25th:
Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods: 4:33 PM
Wednesday, October 28th:
Start time to record race/commercial periods: 5:00 PM
End time to record race/commercial periods: 7:59 PM
Total minutes of complete race broadcast: 242
Minutes of race broadcast: 209
Minutes of traditional commercials: 33
Minutes of side-by-side commercials: 15
Total number of commercials: 112
Total number of companies or entities advertised: 56
Total number of traditional commercials (not split-screen): 78
Total number of companies or entities advertised: 50
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 34
Total number of companies or entities advertised: 19
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5 + One Stand-Alone Coca-Cola Ad
Companies seen the most in commercials during this broadcast: Coca-Cola (6 times); Xfinity (6 times); Sunday Night Football on NBC (6 times); ‘The Voice’ on NBC (5 times); Sonic (5 times); Applebee’s (5 times)
Breakdown of what the commercials were, by category:
NBC/TV Previews/Promos:
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico – 5
Sunday Night Football on NBC/NBC Sports – 4
‘The Voice’ nbc.com/the-voice – 3
Golf on Golf Channel – 2
Olympics on NBC nbcolympics.com – 2
Upcoming Cup race on NBC/NBC Sports – 1
NFL.com/GamePass nfl.com/gamepass – 1
NFL on ESPN – 1
MyLifetime.com/StopBreastCancer – 1
Peacock peacocktv.com – 1
Total: 21
Local News/Sports/Points-of-Interest in Penna.
MeyersRVs.com – 2
Cochran cochran.com – 1
Smail Kia smailkia.com – 1
Total: 4
Restaurants/Food
Sonic sonicdrivein.com – 5
Applebees applebees.com – 3
KFC kfc.com/ – 2
Coca-Cola cocacola.com – 1
Door Dash doordash.com – 1
McDonald’s mcdonalds.com – 1
Taco Bell tacobell.com – 1
Tovala.com – 1
Total: 15
Beer/Alcohol
Jack Daniels jackdaniels.com – 1
Total: 1
Car/Truck/Bike
Advance Auto Parts DieHardisBack.com – 2
Toyota toyota.com – 2
Chevy chevy.com – 2
Ram Trucks ram.com – 1
Mother’s Car Care mothers.com – 1
TireRack.com tirerack.com – 1
Buyatoyota.com buyatoyota.com – 1
WeatherTech.com weathertech.com – 1
Total: 11
Insurance/Health
Geico.com geico.com – 2
AAA aaa.com – 1
Nationwide nationwide.com – 1
Bristol Myers Squibb and Pfizer NoTimetoWait.com – 1
USAA.com usaa.com – 1
Total: 6
Wireless Phone
Xfinity Mobile xfinitymobile.com – 1
Total: 1
Home Improvement
ACE Hardware ACEHardware.com – 2
Total: 2
Technology
Verizon/5G verizon.com/5G – 2
Amazon amazon.com – 1
The Athletic theathletic.com – 1
SportsEngine.com sportsengine.com – 1
Xfinity.com xfinity.com – 1
Total: 6
Products/Services for the Home and Personal Use
Blue Emu blue-emu.com – 2
Get Roman getroman.com/tv – 1
Jardiance.com jardiance.com – 1
Ozempic ozempic.com – 1
Rybelsus.com – 1
Skechers skechers.com – 1
Total: 7
Travel
UniversalOrlando.com – 1
Total: 1
Shipping
FedEx fedex.com/ – 1
Total: 1
Racing Related
NASCAR.com nascar.com – 1
Texas Motor Speedway texasmotorspeedway.com and SpeedyCash.com – 1
Total: 2
Race brdcast times: Comm. brdcast times:
Sunday, October 25th:
3:30 PM – 3:33 PM – 3 3:33 PM – 3:35 PM – 2
3:35 PM – 3:38 PM – 3 3:38 PM – 3:41 PM – 3
3:41 PM – 3:52 PM – 11 3:52 PM – 3:54 PM – 2
3:54 PM – 4:07 PM – 13 4:07 PM – 4:09 PM – 2
4:09 PM – 4:18 PM – 9 4:18 PM – 4:21 PM – 3
4:21 PM – 4:23 PM – 2 4:23 PM – 4:25 PM – 2
4:25 PM – 4:28 PM – 3 4:28 PM – 4:31 PM – 3
4:31 PM – 4:33 PM – 2 4:33 PM – Red Flag for Weather
— Mist, Rain, Mist, Rain, On and On —
Wednesday, October 28th:
5:00 PM – 5:19 PM – 19 5:19 PM – 5:20 PM – 1
5:20 PM – 5:23 PM – 3 5:23 PM – 5:25 PM – 2
5:25 PM – 5:33 PM – 8 5:33 PM – 5:35 PM – 2
5:35 PM – 5:50 PM – 15 5:50 PM – 5:51 PM – 1
5:51 PM – 5:54 PM – 3 5:54 PM – 5:56 PM – 2
5:56 PM – 6:12 PM – 16 6:12 PM – 6:14 PM – 2
6:14 PM – 6:52 PM – 38 6:52 PM – 6:55 PM – 3
6:55 PM – 6:56 PM – 1 6:56 PM – 6:59 PM – 3
6:59 PM – 7:59 PM – 60 7:59 PM – checkered flag
Total race brdcst time: 209 Total comm. brdcst time: 33
Number of companies featured during broadcast: 25
(SpeedwayCharities.org/donate/#texas ; ‘Dale Jr. Download’ on NBCSN; Monster Energy; Sonic; Hunt Bros. Pizza; Door Dash; Coca-Cola; Busch Beer, #OfficialBeerSweepstakes ; Chevy, ChevyCares.com ; Toyota, NASCAR.com/ToyotaPlayoffs ; GoodYear; Geico; Liberty Mutual; Progressive; AMR AMR.net ; Credit One Bank; Guaranteed Rate rate.com ; SpeedyCash.com ; Xfinity; eNASCAR Coca-Cola iRacing Series eNASCAR.com ; BreedersCup.com/2020 ; NBC Sports on Sirius/XM NASCAR Radio Channel 90; NASCAR.com/Drive ; NASCAR App ; Upcoming Gander Outdoors Truck Series race on FS1; Upcoming Xfinity race; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
6:06 PM – 6:09 PM
Xfinity.com/nascar ; Coca-Cola; TireRack.com ; NASCAR.com Lowes.com #OneFinalTime ; ‘The Voice’ on NBC; College Football on NBC
6:26 PM – 6:29 PM
Coca-Cola; McDonald’s; Xfinity.com/nascar ; Applebee’s; Daytona500.com; College Football on NBC; Upcoming Cup race
6:38 PM
Coca-Cola
6:42 PM – 6:45 PM
Verizon/5G ; McDonald’s; WeatherTech.com; Coca-Cola; Dominos; ‘The Voice’ on NBC; Sunday Night Football on NBC
7:10 PM – 7:13 PM
Xfinity.com/nascar ; Dominos; Toyota; Progressive; Applebee’s; Rotoworld.com/edge ; Upcoming Cup race
7:23 PM – 7:26 PM
Xfinity.com/nascar ; Coca-Cola; USAA; Verizon/5G ; Sunday Night Football on NBC; College Football on NBC
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