Commercial breakdown: 2020 Bank of America 400 at the Roval

For the first time ever, many NASCAR fans were doing rain dances across the country, hoping for rain on race day. The day prior, the Xfinity Series whet their appetites for something Paul Simon sang a song about: Slip, Sliding Away… this time meaning on rain tires. The desire for metal mayhem during races runs strong for some. The desire for as few commercials during race broadcasts runs strong, too. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Bank of America 400 at the Roval

Start time to record race/commercial periods: 2:11 PM
End time to record race/commercial periods: 5:50 PM
Total minutes of complete race broadcast: 219
Minutes of race broadcast: 179
Minutes of traditional commercials: 40
Minutes of side-by-side commercials: 7

Total number of commercials: 121
Total number of companies or entities advertised: 52
Total number of traditional commercials (not split-screen): 100
Total number of companies or entities advertised: 48
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 21
Total number of companies or entities advertised: 18
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 3

Companies seen the most in commercials during this broadcast: GoRVing (7 times); Geico (7 times); Sonic (7 times); Coca-Cola (6 times); Applebee’s (6 times); WPXI (5 times); Liberty Mutual (5 times); USAA (5 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Upcoming Cup race on NBC/NBC Sports – 2
Sunday Night Football on NBC/NBC Sports – 2
Soccer on NBCSNnbcsports.com/soccer – 2
‘Billboard Music Awards’ on NBC – 2
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico – 1
Upcoming Xfinity race on NBC/NBC Sports – 1
NFL.com/GamePass nfl.com/gamepass – 1
College Football on NBC/NBC Sports – 1
Breeder’s Cup breederscup.com on NBC/NBCSN – 1
‘Monday Night Raw’ usanetwork.com/wwe-raw – 1
‘Today Show’ today.com – 1
‘The Voice’ nbc.com/the-voice – 1

Total: 16

Local News/Sports/Points-of-Interest in Penna.

NBC local newswpxi.com – 5

Total: 5

Restaurants/Food

Sonic sonicdrivein.com – 7
Applebees applebees.com – 4
Coca-Cola cocacola.com – 3
Burger King burgerking.com – 1
Taco Bell tacobell.com – 1

Total: 16

Beer/Alcohol

Jack Daniels jackdaniels.com – 3

Total: 3

Car/Truck/Bike

GoRVing.com gorving.com – 5
Midas midas.com – 3
Toyota toyota.com – 2
CarGurus.com – 1
Chevy chevy.com – 1
Ram Trucks ram.com – 1
Ford ford.com – 1
GoodYear goodyear.com – 1
WeatherTech.com weathertech.com – 1

Total: 16

Insurance/Health

Geico.com geico.com – 5
Liberty Mutual libertymutual.com – 5
USAA.com usaa.com – 3
Progressive progressive.com – 1

Total: 14

Wireless Phone

Cricket Wireless cricketwireless.com – 3

Total: 3

Technology

Amazon amazon.com – 3
Tik Tok tiktok.com – 2
Fan Duel fanduel.com – 1
PeacockTV.com – 1
RotoWorld.com/Edge – 1
Xfinity/NASCAR xfinity.com/nascar – 1

Total: 9

Products/Services for the Home and Personal Use

Tums tums.com – 5
Trelegy trelegy.com – 2
OpdivoYervoy.com – 1
Rinvoq rinvoq.com – 1

Total: 9

Political/Special Interest

Joe Biden joebiden.com – 4
Sean Parnell seanforcongress.co – 2
Americans for Tax Reform atr.org – 1
Conor Lamb conorlamb.com – 1
Josh Shapiro joshshapiro.org – 1

Total: 9

Race brdcast times:      Comm. brdcast times:

2:11 PM – 2:15 PM – 4      2:15 PM – 2:17 PM – 2
2:17 PM – 2:20 PM – 3      2:20 PM – 2:22 PM – 2
2:22 PM – 2:40 PM – 18       2:40 PM – 2:43 PM – 3
2:43 PM – 2:51 PM – 8      2:51 PM – 2:52 PM – 1
2:52 PM – 2:53 PM – 1      2:53 PM – 2:55 PM – 2
2:55 PM – 3:05 PM – 10      3:05 PM – 3:08 PM – 3
3:08 PM – 3:19 PM – 11      3:19 PM – 3:21 PM – 2
3:21 PM – 3:22 PM – 1      3:22 PM – 3:25 PM – 3
3:25 PM – 3:31 PM – 6      3:31 PM – 3:34 PM – 3
3:34 PM – 3:44 PM – 10      3:44 PM – 3:47 PM – 3
3:47 PM – 3:58 PM – 11      3:58 PM – 3:59 PM – 1
3:59 PM – 4:04 PM – 5      4:04 PM – 4:06 PM – 2
4:06 PM – 4:07 PM – 1      4:07 PM – 4:09 PM – 2
4:09 PM – 4:32 PM – 23      4:32 PM – 4:34 PM – 2
4:34 PM – 4:42 PM – 8      4:42 PM – 4:45 PM – 3
4:45 PM – 4:46 PM – 1      4:46 PM – 4:48 PM – 2
4:48 PM – 5:13 PM – 25      5:13 PM – 5:16 PM – 3
5:16 PM – 5:32 PM – 16      5:32 PM – 5:33 PM – 1
5:33 PM – 5:50 PM – 17      5:50 PM – checkered flag

Total race brdcst time: 179      Total comm. brdcst time: 40

Number of companies featured during broadcast: 22
(Bank of America; Charlotte Motor Speedway Roval400trivia.com ; Monster Energy; Sonic; Coca-Cola; Busch Beer; Chevy; Ford Performance; Toyota, TRD; Ram Trucks; Geico; Liberty Mutual; Guaranteed Rate; Xfinity; eNASCAR Coca-Cola iRacing Series eNASCAR.com ; Billboard Music Awards on NBC; Sunday Night Football on NBC; Breeder’s Cup on NBC Sports; ‘Lost Speedways’ on PeacockTV.com ; ‘NASCAR America Post-Race Show’ on NBCSN; NASCAR.com/ToyotaPlayoffs ; NASCAR.com/Mobile ; NASCAR.com/Drive ; NASCAR.com/Scanner ; NASCAR.com/FordPlayoffsPromo Code: Elimination ; upcoming Cup races)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

3:53 PM – 3:55 PM
USAA; Applebee’s; Midas; Xfinity.com/nascar ; GoRving.com ; McDonald’s; Daytona500.com; IndyCar on NBC Sports

4:18 PM – 4:21 PM
Coca-Cola; USAA; GoRVing; Breeder’s Cup; Sonic; Upcoming Cup races, Coca-Cola, Busch Beer, Geico, Xfinity ; ‘Weakest Link’ on NBC

4:59 PM – 5:01 PM
Progressive; McDonald’s; Toyota; Breeder’s Cup on NBC Sports; Applebee’s; Sunday Night Football on NBC