If you watched the Cup race on Saturday evening, you might have been expecting at least one weather delay, but all precipitation stayed away. You also may have had the idea it would be another Harvick vs. Hamlin duel, but it wasn’t. Jimmie Johnson didn’t make the playoffs, breaking the hearts of No. 48 fans everywhere. Some expectations were met, as we did get the speedway wrecks they call the ‘Big Ones’, there were disappointed drivers, and overheated engines from pesky pieces of plastic stuck on the front of the colorful cars. Of course, there were also commercials. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2020 Coke Zero Sugar 400
Start time to record race/commercial periods: 7:10 PM
End time to record race/commercial periods: 10:26 PM
Total minutes of complete race broadcast: 196
Minutes of race broadcast: 160
Minutes of traditional commercials: 36
Minutes of side-by-side commercials: 12
Total number of commercials: 113
Total number of companies or entities advertised: 47
Total number of traditional commercials (not split-screen): 87
Total number of companies or entities advertised: 39
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 26
Total number of companies or entities advertised: 22
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Xfinity (8 times); Toyota (8 times); Coca-Cola (6 times); Geico (6 times); WPXI (6 times); Sonic (5 times)
Breakdown of what the commercials were, by category:
NBC/TV Previews/Promos:
Golf on NBC/NBC Sports nbcsports.com/golf – 3
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico – 2
NFL Kick-Off on NBC – 2
NHL on NBC/NBC Sports nbcsports.com/nhl – 2
Upcoming Cup race on NBC/NBC Sports – 1
IndyCar indycar.com on NBC/NBC Sports – 1
‘America’s Got Talent’ nbc.com/americas-got-talent – 1
‘Lost Speedways’ on PeacockTV.com – 1
‘Monday Night Raw’ usanetwork.com/wwe-raw – 1
‘NBC Nightly News’ nbc.com/nbc-nightly-news – 1
‘Transplant’ nbc.com/transplant – 1
Total: 16
Movies
‘Bill & Ted Face the Music’ billandted3.com – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com – 6
Total: 6
Restaurants/Food
Sonic sonicdrivein.com – 5
Subway Subway.com – 3
Wendy’s wendys.com – 3
Applebees applebees.com – 3
Coca-Cola cocacola.com – 3
McDonald’s mcdonalds.com – 2
Total: 19
Car/Truck/Bike
Toyota toyota.com – 4
Buyatoyota.com buyatoyota.com – 3
Ram Trucks ram.com – 3
Advance Auto advanceautoparts.com – 1
Chevy chevy.com – 1
Ford ford.com – 1
BuyFordNow.com buyfordnow.com – 1
GoodYear goodyear.com – 1
Honda hrv.honda.com – 1
WeatherTech.com weathertech.com – 1
Total: 17
Insurance/Health
Geico.com geico.com – 3
Liberty Mutual libertymutual.com – 2
USAA/Quote usaa.com/quote – 2
Progressive progressive.com – 1
Total: 8
Home Improvement
Kioti tractors kioti.com – 1
Total: 1
Education
Connections Academy connectionsacademy.com – 2
Total: 2
Legal
Edgar Snyder edgarsnyder.com – 1
Total: 1
Technology
Amazon amazon.com – 2
Verizon verizon.com/publicsafety – 2
Xfinity.com xfinity.com – 2
Yahoo Fantasy Sports sports.yahoo.com/fantasy – 1
TikTok.com – 1
Total: 8
Products/Services for the Home and Personal Use
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 4
Just For Men justformen.com – 1
Steglujan.com – 1
Total: 6
Political/Special Interest
DeserveBetter.org – 1
NRA – Political Victory Fund nrapvf.org/ – 1
Total: 2
Race brdcast times: Comm. brdcast times:
7:10 PM – 7:13 PM – 3 7:13 PM – 7:16 PM – 3
7:16 PM – 7:19 PM – 3 7:19 PM – 7:21 PM – 2
7:21 PM – 7:37 PM – 16 7:37 PM – 7:39 PM – 2
7:39 PM – 7:46 PM – 7 7:46 PM – 7:49 PM – 3
7:49 PM – 7:50 PM – 1 7:50 PM – 7:52 PM – 2
7:52 PM – 8:00 PM – 8 8:00 PM – 8:03 PM – 3
8:03 PM – 8:13 PM – 10 8:13 PM – 8:16 PM – 3
8:16 PM – 8:17 PM – 1 8:17 PM – 8:19 PM – 2
8:19 PM – 8:28 PM – 9 8:28 PM – 8:31 PM – 3
8:31 PM – 8:38 PM – 7 8:38 PM – 8:40 PM – 2
8:40 PM – 8:58 PM – 18 8:58 PM – 9:01 PM – 3
9:01 PM – 9:02 PM – 1 9:02 PM – 9:04 PM – 2
9:04 PM – 9:41 PM – 37 9:41 PM – 9:44 PM – 3
9:44 PM – 9:55 PM – 11 9:55 PM – 9:57 PM – 2
9:57 PM – 10:16 PM – 19 10:16 PM – 10:17 PM – 1
10:17 PM – 10:26 PM – 9 10:26 PM – checkered flag
Total race brdcst time: 160 Total comm. brdcst time: 36
Number of companies featured during broadcast: 24
(Coca-Cola, Coke Zero Sugar; Monster Energy; Sonic; Applebee’s; Busch Beer; Chevy; Ford Performance; Toyota; Dodge Ram; Sunoco; GoodYear; Geico; Liberty Mutual; 5/3 Bank; PNC Bank; Credit One Bank; Xfinity; Verizon; ‘American Ninja Warrior’ on NBC; The Kentucky Derby on NBC; NHL on NBC; Golf on NBC; #HeyRut; NASCAR.com/Drive ; NASCAR.com/Scanner ; NASCAR.com/Mobile ; upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
8:46 PM – 8:49 PM
Progressive; McDonald’s; Verizon/publicsafety ; Just for Men; Busch Light Apple; Upcoming Xfinity race; Kentucky Derby on NBC
9:11 PM – 9:14 PM
Coca-Cola; Just for Men; Geico; Xfinity.com/nascar ; Mother’s Car Care; Upcoming Xfinity race; NHL on NBC
9:19 PM – 9:22 PM
SunocoRewards.com ; Wendy’s; Verizon/PublicSafety ; USAA; NFL Network; Kentucky Derby on NBC
9:29 PM – 9:32 PM
PNC Bank/VirtualWallet ; Applebee’s; Toyota; Xfinity; Budweiser; ‘Brave New World’ on PeacockTV.com
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