Commercial breakdown: 2020 Pocono 350

If you ask a NASCAR fan their opinion on certain subjects, you will hear answers that span the spectrum. Certain things, though, are held in disdain by nearly all fans. Ask a group, “How do you feel about weather delays?,” and you will surely hear how awful they are to bear. Fans generally don’t like commercials, either, despite their presence being essential for watching a race on television. Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Pocono 350

Start time to record race/commercial periods: 4:05 PM
Lightning Delay: 4:28 PM
Restart: 4:50 PM
Rain Delay: 5:05 pm
Restart: 6:14 PM
End time to record race/commercial periods: 8:43 PM
Total minutes of complete race broadcast: 187
Minutes of race broadcast: 164
Minutes of traditional commercials: 23
Minutes of side-by-side commercials: 8

Total number of commercials: 77
Total number of companies or entities advertised: 44
Total number of traditional commercials (not split-screen): 59
Total number of companies or entities advertised: 40
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 18
Total number of companies or entities advertised:15
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 3

Companies seen the most in commercials during this broadcast: Upcoming GMT Series race (5 times); Ford (4 times); Wendy’s (4 times); Toyota (4 times)

Breakdown of what the commercials were, by category:

Fox/FS1

‘Ultimate Tag’ on Fox fox.com/ultimate-tag – 2
Upcoming Cup race on Fox/FS1 foxsports.com/nascar – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer – 1
Upcoming Gander Outdoors Truck race on Fox/FS1 foxsports.com/nascar – 1
Soccer on Fox – 1
Fox News foxnews.com – 1
‘Home & Family’ Hallmark channel.com/home-and-family – 1
‘neXt’ on Fox fox.com/next – 1
‘WWE Smackdown’ fox.com/WWE-Friday-night-smackdown – 1

Total: 10

Local News/Sports/Points-of-Interest in Penna.

Cochran cochran.com – 2
Robert Peirce & Assoc. – PeirceLaw.com peircelaw.com – 2
Arnold Furniture arnoldfurnitureinc.com – 1
Molyneaux beautifulfloors.com – 1

Total: 6

Restaurants/Food

Wendy’s wendys.com – 4
Subway Subway.com – 3
Carl’s Jr. carlsjr.com and Hardees hardees.com – 3
Coca-Cola Energy drink us.coca-cola.com/energy/ – 1
KFC kfc.com/ – 1
Little Caesars littlecaesars.com – 1
McDonald’s mcdonalds.com – 1

Total: 14

Beer/Alcohol

Budweiser budweiser.com – 1
Twisted Tea twistedtea.com – 1

Total: 2

Car/Truck/Bike

Ford ford.com – 3
Toyota toyota.com – 2
Ram Trucks ram.com – 1
Exxon Mobil mobil.com – 1
Jeep jeep.com – 1
Kia kia.com – 1
NTB.com ntb.com – 1
Buyatoyota.com buyatoyota.com – 1
WeatherTech.com weathertech.com – 1

Total: 12

Insurance/Health

USAA.com/coronavirus usaa.com/coronavirus – 2
Geico.com geico.com – 2
TheFightisinUs.org – 1
Progressive progressive.com – 1

Total: 6

Technology

Amazon amazon.com – 1
Xfinity.com/peacock – 1

Total: 2

Products/Services for the Home and Personal Use

Gain ilovegain.com – 2
SaveonSymbicort.com saveonsymbicort.com – 2
Head & Shoulders headandshoulders.com – 1
Ivory Free detergent ivory.com – 1
Tide tide.com – 1

Total: 7

Race brdcast times:      Comm. brdcast times:

4:05 PM – 4:09 PM – 4      4:09 PM – 4:12 PM – 3
4:12 PM – 4:15 PM – 3      4:15 PM – 4:18 PM – 3
4:18 PM – 4:28 PM – 10      4:28 PM – Lightning Delay
—————–Lightning Delay———————
4:50 PM – 5:05 PM – 15      5:05 PM – Rain Delay
—————–Rain Delay————————–
6:14 PM – 6:21 PM – 7      6:21 PM – 6:24 PM – 3
6:24 PM – 6:36 PM – 12      6:36 PM – 6:38 PM – 2
6:38 PM – 6:41 PM – 3      6:41 PM – 6:44 PM – 3
6:44 PM – 6:52 PM – 8      6:52 PM – 6:54 PM – 2
6:54 PM – 6:56 PM – 2      6:56 PM – 6:58 PM – 2
6:58 PM – 7:04 PM – 6      7:04 PM – 7:07 PM – 3
7:07 PM – 7:50 PM – 43      7:50 PM – 7:52 PM – 2
7:52 PM – 8:43 PM – 51      8:43 PM – checkered flag

Total race brdcst time: 164      Total comm. brdcst time: 23

Number of companies featured during broadcast: 21
(Fox Bet Super 6 app; Monster Energy; Pizza Hut; Coca-Cola; Busch Beer; Chevy; Ford Performance; Toyota, TRD; Dodge Ram; Advance Auto Parts; Geico; Progressive; PNC Bank; Credit One Bank; MLB.com on FoxSports.com; Symbicort; Procter & Gamble/TakeonRace ; Tide; Xfinity; ‘Race Hub’ on FS1; upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

7:20 PM – 7:23 PM
NASCAR.com; Toyota; PNC/tech; upcoming Cup race; US Open on Fox/FS1; upcoming GMT Series race

8:03 PM – 8:06 PM
Upcoming GMT Series race; Geico; Xfinity/NASCAR; Mountain Dew; ‘WWE Smackdown’ on Fox; upcoming GMT Series race

8:27 PM – 8:29 PM
NASCAR.com; Ford; Downy Wrinkleguard & Bounce; Budweiser; ‘Ultimate Tag’ on Fox; upcoming GMT Series race