Commercial breakdown: 2020 Dixie Vodka 400

NASCAR fans needed lots of patience on Sunday, as the race at Miami-Homestead was interrupted with rain and lightning delays. It wasn’t until after 8:00 PM before things settled down and the race could run its course. For those fans who wonder how many commercials they watched while the cars were on the track, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Dixie Vodka 400

Start time to record race/commercial periods: 3:35 PM
Rain Delay: 3:52 PM
Restart: 4:44 PM
Lightning Delay: 4:54 PM
Restart: 7:11 PM
Lightning Delay: 7:35 PM
Restart: 8:15 PM
End time to record race/commercial periods: 10:46 PM
Total minutes of complete race broadcast: 202
Minutes of race broadcast: 159
Minutes of traditional commercials: 43
Minutes of side-by-side commercials: 6

Total number of commercials: 109
Total number of companies or entities advertised: 59
Total number of traditional commercials (not split-screen): 93
Total number of companies or entities advertised: 53
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 16
Total number of companies or entities advertised: 18
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 3

Companies seen the most in commercials during this broadcast: Geico (7 times); Upcoming Cup race (6 times); Busch Beer (6 times); Coca-Cola (5 times); Xfinity (5 times)

Breakdown of what the commercials were, by category:

Fox/FS1

Upcoming Cup race on Fox foxsports.com/nascar – 2
Upcoming Cup race on Fox foxsports.com/nascar ; Coca-Cola, Geico, Xfinity, Busch Beer – 2
Fox Nation nation.fox.com – 2
Upcoming Xfinity race on FS1 foxsports.com/nascar – 1
‘Big Bang Theory’ and ‘2½ Men’ – 1
‘911 Lone Star’ fox.com/9-1-1-lone-star – 1
‘Race Hub’ foxsports.com/nascar/racehub – 1
‘Seinfeld’ & ‘Last One Standing’ – 1
’24 Hours To Hell & Back’ fox.com/gordon-ramsays-24-hours-to-hell-back/ on Fox – 1
‘WWE Smackdown’ fox.com/WWE-Friday-night-smackdown – 1
‘Yellowstone’ paramountnetwork.com/shows/yellowstone – 1

Total: 14

Local News/Sports/Points-of-Interest in Penna.

NBC local news wpxi.com on Foxfox.com – 1
A Comfort Service acomfortservice.com – 1
PNC.com/tech pnc.com/tech – 1

Total: 3

Restaurants/Food

Coca-Cola Energy drink us.coca-cola.com/energy/ – 3
Whole Foods wholefoodsmarket.com – 2
Carl’s Jr. carlsjr.com and Hardees hardees.com – 1
Coke Zero cokezero.com/ – 1
Hooters hooters.com (Chase Elliott) – 1
Pizza Hut pizzahut.com/ – 1
Taco Bell tacobell.com – 1
Wendy’s wendys.com – 1

Total: 11

Beer/Alcohol

Busch busch.com – 3
Twisted Tea twistedtea.com – 1

Total: 4

Car/Truck/Bike

Advance Auto advanceautoparts.com – 3
Ford ford.com – 3
Jeep jeep.com – 2
Buyatoyota.com buyatoyota.com – 2
Buick buick.com – 2
ChevyCares.com – 2
Exxon Mobil mobil.com – 2
Ram Trucks ram.com – 1
Toyota toyota.com – 1

Total: 18

Insurance/Health

Geico.com geico.com – 5
Liberty Mutual libertymutual.com – 3
USAA.com/coronavirus usaa.com/coronavirus – 3
Progressive progressive.com – 1
BenefitofBlue.com – 1

Total: 13

Wireless Phone

Cricket Wireless cricketwireless.com – 2
Xfinity Mobile xfinitymobile.com – 1

Total: 3

Home Improvement

Kioti tractors kioti.com – 4

Total: 4

Technology

Xfinity.com/prepare xfinity.com/prepare – 2
IBM ibm.com – 1
Verizon verizon.com/publicsafety – 1

Total: 4

Products/Services for the Home and Personal Use

Duracell duracell.com/ – 3
Gain ilovegain.com – 2
Head & Shoulders headandshoulders.com – 2
Skyrizi skyrizi.com – 2
Allegra allegra.com – 1
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
Bounce bouncefresh.com – 1
Downy Unstoppables downy.com – 1
DuluthTrading.com duluthtrading.com – 1
Humira humira.com – 1
Old Spice oldspice.com – 1
Ozempic ozempic.com – 1
Tide tide.com – 1
Tide Hope.TideCleaners.com – 1

Total: 19

Race brdcast times:      Comm. brdcast times:
3:35 PM – 3:39 PM – 4     3:39 PM –3:40 PM – 1
3:40 PM – 3:44 PM – 4      3:44 PM – 3:47 PM – 3
3:47 PM – 3:52 PM – 5      3:52 PM – Rain Delay
——————Rain Delay———————
4:44 PM – 4:54 PM – 10 4:54 PM – Lightning Delay
——————Lightning Delay———————
7:11 PM – 7:21 PM – 10      7:21 PM – 7:23 PM – 2
7:23 PM – 7:28 PM – 5      7:28 PM – 7:32 PM – 4
7:32 PM – 7:35 PM – 3      7:35 PM – Rain Delay
——————Lightning Delay———————
8:15 PM – 8:21 PM – 6      8:21 PM – 8:24 PM – 3
8:24 PM – 8:40 PM – 16      8:40 PM – 8:44 PM – 4
8:44 PM – 8:46 PM – 2      8:46 PM – 8:49 PM – 3
8:49 PM – 8:56 PM – 7      8:56 PM – 8:58 PM – 2
8:58 PM – 9:04 PM – 6      9:04 PM – 9:07 PM – 3
9:07 PM – 9:14 PM – 7      9:14 PM – 9:16 PM – 2
9:16 PM – 9:23 PM – 7      9:23 PM – 9:25 PM – 2
9:25 PM – 9:33 PM – 8      9:33 PM – 9:36 PM – 3
9:36 PM – 9:39 PM – 3      9:39 PM – 9:42 PM – 3
9:42 PM – 9:49 PM – 7      9:49 PM – 9:51 PM – 2
9:51 PM – 9:59 PM – 8      9:59 PM – 10:02 PM – 3
10:02 PM – 10:08 PM – 6      10:08 PM – 10:11 PM – 3
10:11 PM – 10:46 PM – 35      10:46 PM – checkered flag

Total race brdcst time: 159      Total comm. brdcst time: 43

Number of companies featured during broadcast: 26
(Dixie Vodka, dixievodka.com/bartenders ; Fox Bet Super 6 app; Monster Energy; Coca-Cola; Hooters; Hunt Bros. Pizza; Busch Beer; Chevy, ChevyCares.com ; Ford Performance; Toyota, TRD; Dodge Ram; Geico; USAA; Progressive; Advance Auto Parts; Ally Bank; Credit One Bank; Credible.com; Procter & Gamble/TakeonRace us.pg.com/take-on-race/ ; Tide; Blue-Emu; Xfinity; ‘WWE Smackdown’ on Fox; ‘Race Hub’ on FS1; upcoming Xfinity race; upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

8:31 PM – 8:32 PM
Downy Wrinkleguard; Busch Light; GMT Series race; Mountain Dew; upcoming Cup series race, Geico, Busch Beer, Xfinity, Coca-Cola

10:22 PM – 10:25 PM
Toyota; Progressive; HooterstoGo.com (Chase Elliott); ‘WWE Smackdown’ on Fox; upcoming Xfinity race

10:32 PM – 10:34 PM
Ford; Geico; ‘Ultimate Tag’ & ‘Master Chef’ on Fox; Busch Light; US Open on Fox/FS1; upcoming Cup race