On Sunday, NASCAR concluded its inclusion in cyber-racing with the North Wilkesboro 160 race at virtual North Wilkesboro. During this time in cyberspace, fans have been treated to the antics of Clint Bowyer and other NASCAR notables, races that begin after lunch and are concluded by dinner, no weather delays, and fewer commercials to endure. ‘Real racing’ will arrive next Sunday, and so will all the excitement that comes with that. The commercials will be back, too; and so will CawsnJaws to tell you how many. In the meantime, here is this week’s breakdown.
Race and Commercial Breakdown of the 2020 North Wilkesboro 160
Start time to record race/commercial periods: 3:06 PM
End time to record race/commercial periods: 4:25 PM
Total minutes of complete race broadcast: 79
Minutes of race broadcast: 63
Minutes of traditional commercials: 16
Total number of commercials: 40
Total number of companies or entities advertised: 29
Companies/entities seen the most in commercials during this broadcast: Upcoming NASCAR Cup race on Fox (3 times); ‘WWE Smackdown’ on Fox (3 times); Papa Johns (2 times); Progressive (2 times); 2020Census.gov (2 times); Berger & Green legal (2 times); iRacing.com (2 times); PokerStars.com (2 times)
Breakdown of what the commercials were, by category:
Fox/FS1
Upcoming Cup race on Fox foxsports.com/nascar – 3
‘WWE Smackdown’ fox.com/WWE-Friday-night-smackdown – 3
‘Big Bang Theory’ and ‘2½ Men’ – 1
‘911’ fox.com/9-1-1 on Fox – 1
‘Race Hub’ foxsports.com/nascar/racehub – 1
‘2 ½ Men’, ‘Big Bang Theory’ – 1
Total: 10
Local News/Sports/Points-of-Interest in Penna.
NBC local news wpxi.com on Foxfox.com – 1
C Harper CHarper.com – 1
1st Commonwealth/WeCare fcbanking.com/wecare – 1
Total: 3
Restaurants/Food
Papa Johns papajohns.com – 2
Carl’s Jr. carlsjr.com and Hardees hardees.com – 1
Pizza Hut pizzahut.com/ – 1
Total: 4
Beer/Alcohol
Heineken heineken.com #socializeresponsibly – 1
Total: 1
Car/Truck/Bike
John Deere johndeere.com – 1
Total: 1
Insurance/Health
Progressive progressive.com – 2
Geico.com geico.com – 1
Glacier glacierinsurance.com – 1
Liberty Mutual libertymutual.com – 1
Total: 5
Home Improvement
Kioti tractors kioti.com – 1
Total: 1
Financial
2020 Census 2020census.gov – 2
Total: 2
Legal
Berger and Green bergerandgreen.com – 2
Harry S. Cohen & Assoc. medmal1.com – 1
Romanow Law Group romanowlawgroup.com – 1
Total: 4
Technology
iRacing iRacing.com – 2
PokerStars.com – 2
Fan Duel fanduel.com – 1
IBM ibm.com – 1
Total: 6
Products/Services for the Home and Personal Use
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
Natures Bounty naturesbounty.com – 1
Old Spice oldspice.com – 1
Total: 3
Race brdcast times: Comm. brdcast times:
3:06 PM – 3:09 PM – 3 3:09 PM – 3:12 PM – 3
3:12 PM – 3:20 PM – 8 3:20 PM – 3:22 PM – 2
3:22 PM – 3:30 PM – 8 3:30 PM – 3:33 PM – 3
3:33 PM – 3:41 PM – 8 3:41 PM – 3:44 PM – 3
3:44 PM – 4:03 PM – 19 4:03 PM – 4:05 PM – 2
4:05 PM – 4:16 PM – 11 4:16 PM – 4:19 PM – 3
4:19 PM – 4:25 PM – 6 4:25 PM – checkered flag
Total race brdcst time: 63 Total comm. brdcst time: 16
Number of companies featured during broadcast: 10
(iRacing.com; Fox Bet Super 6 app; FeedingAmerica.org; Coca-Cola; Busch Beer; Jack Daniels; Geico; Blue Emu; Xfinity; upcoming Cup race)