Commercial breakdown: 2019 Consumers Energy 400

Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2019 Consumers Energy 400

Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:00 PM
Total minutes of complete race broadcast: 180
Minutes of race broadcast: 151
Minutes of traditional commercials: 29
Minutes of side-by-side commercials: 13

Total number of commercials: 108
Total number of companies or entities advertised: 84
Total number of traditional commercials (not split-screen): 80
Total number of companies or entities advertised: 42
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 28
Total number of companies or entities advertised: 22
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5

Companies seen the most in commercials during this broadcast: Thursday Night Football on NBC (4 times); Golf on Golf channel & NBC Sports (4 times); Papa John’s (4 times); Reese’s (4 times); Pizza Hut (4 times); Coca-Cola (4 times); Sonic (4 times); Ram Trucks (4 times); Toyota (4 times); Marriott (4 times)

Breakdown of what the commercials were, by category:

NBC/TV Previews/Promos:

Thursday Night Football on NBC/NBC Sports – 4
Golf on NBC/NBC Sports nbcsports.com/golf – 3
Upcoming Cup race on NBC/NBC Sports – 1
IndyCar indycar.com on NBC/NBC Sports – 1
Soccer on NBCSNnbcsports.com/soccer – 1
‘Straight Up Steve Austin’ usanetwork.com – 1

Total: 11

Restaurants/Food

Papa Johns papajohns.com – 4
Reese’s reeses.com – 4
Mountain Dew mountaindew.com/ – 3
Pizza Hut pizzahut.com/ – 2
Coca-Cola cocacola.com – 2
Extra gum extragum.com – 2
Gold Peak Tea goldpeakbeverages.com – 2
Sonic sonicdrivein.com – 2
Wendy’s wendys.com – 2
KFC kfc.com/ – 1

Total: 24

Car/Truck/Bike

Chevy chevy.com – 4
RamTrucks.com ramtrucks.com – 3
Sunoco sunocoinc.com – 2
Toyota toyota.com – 2
WeatherTech.com weathertech.com – 1
GoodYear goodyear.com (Dale Earnhardt Jr.) #MakeAName – 1
Mobil 1 mobil1.us (Clint Bowyer, Kevin Harvick) – 1
ChooseNissan.com choosenissan.com – 1

Total: 15

Insurance/Health

Progressive progressive.com – 3
Geico.com geico.com – 2

Total: 5

Wireless Phone

Xfinity Mobile xfinitymobile.com – 3

Total: 3

Financial

USAA usaa.com/bank – 2
Ally Bank allybank.com (Jimmie Johnson) #chasing8 – 1

Total: 3

Technology

Comcast/tvadplanner comcast.com/tvadplanner – 1
Dell.com dell.com/ – 1
Fan Duel fanduel.com – 1
GolfPass.com – 1

Total: 4

Products/Services for the Home and Personal Use

SaveonSymbicort.com saveonsymbicort.com – 3
Gorilla Tape and Glue gorillatough.com – 2
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
Shady Rays shadyrays.com – 1
Temptations temptationstreats.com – 1

Total: 8

Travel

Marriott.com #GoldenRule – 3
AwayTravel.com awaytravel.com – 1

Total: 4

Racing Related

Moto America motoamerica.com – 2
Las Vegas Motor Speedway lvms.com – 1

Total: 3

Race brdcast times:      Comm. brdcast times:

3:00 PM – 3:03 PM – 3      3:03 PM – 3:05 PM – 2
3:05 PM – 3:08 PM – 3      3:08 PM – 3:10 PM – 2
3:10 PM – 3:25 PM – 15      3:25 PM – 3:27 PM – 2
3:27 PM – 3:34 PM – 7      3:34 PM – 3:37 PM – 3
3:37 PM – 3:42 PM – 5      3:42 PM – 3:44 PM – 2
3:44 PM – 4:00 PM – 16      4:00 PM – 4:02 PM – 2
4:02 PM – 4:04 PM – 2      4:04 PM – 4:06 PM – 2
4:06 PM – 4:18 PM – 12      4:18 PM – 4:20 PM – 2
4:20 PM – 4:26 PM – 6      4:26 PM – 4:28 PM – 2
4:28 PM – 4:50 PM – 22      4:50 PM – 4:52 PM – 2
4:52 PM – 4:54 PM – 2      4:54 PM – 4:56 PM – 2
4:56 PM – 5:06 PM – 10      5:06 PM – 5:09 PM – 3
5:09 PM – 5:12 PM – 3      5:12 PM – 5:13 PM – 1
5:13 PM – 5:25 PM – 12      5:25 PM – 5:27 PM – 2
5:27 PM – 6:00 PM – 33      6:00 PM – checkered flag

Total race brdcst time: 151      Total comm. brdcst time: 29

Number of companies featured during broadcast:  16
(Monster Energy; KFC; Burger King; Kroger; Toyota; Ram Trucks; Geico; Credit One Bank; Ally Bank; ACE Hardware; Symbicort; IndyCar on NBCSN; NBC Sports on Sirius/XM NASCAR Radio channel 90; NASCAR.com/Drive; NASCAR.com/Fantasy; After-Race Coverage & ‘Victory Lap’ on NBCSN; upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

3:51 PM – 3:54 PM
Coca-Cola; KFC; Toyota; Bass Pro Shops & Cabela’s; KFC; DarlingtonRaceway.com

4:39 PM – 4:42 PM
Subway; Ram Trucks; Sunoco

5:22 PM – 5:24 PM
Bass Pro Shops & Cabela’s; Wendy’s; GoCreditOne.com; Marriott; Wendy’s

5:34 PM – 5:36 PM
Coca-Cola; Ally Bank (Jimmie Johnson) #chasing8; Pizza Hut; WeatherTech.com; Pizza Hut; US Gymnastics Championships on NBCSN; Soccer on NBC & NBCSN

5:41 PM – 5:44 PM
Mobil 1 (Kevin Harvick; Clint Bowyer); Sonic; Geico; Toyota; Sonic; Golf on Golf Channel & NBC; IndyCar on NBCSN