Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2019 Gander RV 400
Start time to record race/commercial periods: 2:50 PM
End time to record race/commercial periods: 6:11 PM
Total minutes of complete race broadcast: 201
Minutes of race broadcast: 161
Minutes of traditional commercials: 40
Minutes of side-by-side commercials: 13
Total number of commercials: 130
Total number of companies or entities advertised: 55
Total number of traditional commercials (not split-screen): 94
Total number of companies or entities advertised: 45
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 36
Total number of companies or entities advertised: 26
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Golden Corral (6 times); Choice Hotels (5 times); Reese’s (5 times); Ram Trucks (5 times); Sonic (4 times); Wendy’s (4 times); Chevy (4 times); Sunoco (4 times); Geico (4 times)
Breakdown of what the commercials were, by category:
NBC/TV Previews/Promos:
Sunday Night Football on NBC/NBC Sports – 3
Soccer on NBCSNnbcsports.com/soccer – 2
Toyota USA Track & Field Outdoor Championships – 2
Upcoming Cup race on NBC/NBC Sports – 1
Total: 8
Local News/Sports/Points-of-Interest in Penna.
LandRoverSouthHills.com and JaguarSouthHills.com – 1
Total: 1
Restaurants/Food
Reese’s reeses.com – 5
Burger King burgerking.com – 4
Golden Corral goldencorral.com/ – 4
Red Lobster redlobster.com – 4
Applebees applebees.com – 3
Canada Dry canadadry.com – 2
Coca-Cola cocacola.com – 2
Dominos dominos.com – 2
Gold Peak Tea – 2
Sonic sonicdrivein.com – 2
Wendy’s wendys.com – 2
Pizza Hut pizzahut.com/ – 1
Total: 33
Beer/Alcohol
Busch busch.com – 2
Total: 2
Car/Truck/Bike
Chevy chevy.com – 4
Pennzoil Pennzoil.com – 3
Sunoco sunocoinc.com – 3
Toyota toyota.com – 3
Mobil 1 mobil1.us (Clint Bowyer, Kevin Harvick) – 2
RamTrucks.com ramtrucks.com – 2
CarGurus.com – 2
Ford ford.com – 1
GMCDealer.com gmcdealer.com – 1
GoodYear goodyear.com (Dale Earnhardt Jr.) #MakeAName – 1
Total: 22
Insurance/Health
Progressive progressive.com – 3
Geico.com geico.com – 2
AAA aaa.com – 1
Allstate allstate.com – 1
Total: 7
Financial
USAA usaa.com/bank – 2
USBank.com/hardwork – 1
Total: 3
Technology
Dell.com dell.com/ – 1
4Imprint.com – 1
Total: 2
Products/Services for the Home and Personal Use
SaveonSymbicort.com saveonsymbicort.com – 3
Bass Pro Shops BassPro.com & Cabela’scabelas.com – 1
Cesar dog food cesar.com – 1
TouchofModern.com – 1
Zillow zillow.com – 1
Total: 7
Travel
ChoiceHotels.com choicehotels.com – 4
AwayTravel.com awaytravel.com – 2
Marriott.com – 2
Total: 8
Racing Related
BristolTix.com bristol.com/ – 1
Total: 1
Race brdcast times: Comm. brdcast times:
2:50 PM – 2:53 PM – 3 2:53 PM – 2:55 PM – 2
2:55 PM – 2:59 PM – 4 2:59 PM – 3:01 PM – 2
3:01 PM – 3:05 PM – 4 3:05 PM – 3:07 PM – 2
3:07 PM – 3:18 PM – 11 3:18 PM – 3:21 PM – 3
3:21 PM – 3:28 PM – 7 3:28 PM – 3:31 PM – 3
3:31 PM – 3:36 PM – 5 3:36 PM – 3:38 PM – 2
3:38 PM – 3:57 PM – 19 3:57 PM – 4:00 PM – 3
4:00 PM – 4:01 PM – 1 4:01 PM – 4:04 PM – 3
4:04 PM – 4:12 PM – 8 4:12 PM – 4:15 PM – 3
4:15 PM – 4:22 PM – 7 4:22 PM – 4:24 PM – 2
4:24 PM – 4:29 PM – 5 4:29 PM – 4:32 PM – 3
4:32 PM – 4:36 PM – 4 4:36 PM – 4:38 PM – 2
4:38 PM – 4:46 PM – 8 4:46 PM – 4:48 PM – 2
4:48 PM – 4:56 PM – 8 4:56 PM – 4:58 PM – 2
4:58 PM – 4:59 PM – 1 4:59 PM – 5:02 PM – 3
5:02 PM – 5:16 PM – 14 5:16 PM – 5:17 PM – 1
5:17 PM – 5:56 PM – 39 5:56 PM – 5:58 PM – 2
5:58 PM – 6:11 PM – 13 6:11 PM – checkered flag
Total race brdcst time: 161 Total comm. brdcst time: 40
Number of companies featured during broadcast: 25
(Gander RV; Monster Energy; KFC; Kroger; Subway; Coca-Cola; Toyota; Ram Trucks; Sunoco; GoodYear; Geico; Credit One Bank; Ally Bank; Symbicort; Soccer on NBC/NBCSN; ‘New Amsterdam’ on NBC; Team USA Track & Field Championships on NBCSN; IRL on NBCSN; NBC Sports on Sirius/XM NASCAR channel 90; #MyTrackMyRoots ; K&N NASCAR racing; NASCAR.com/Drive; NASCAR.com/Fantasy; NASCAR.com/Scanner; Post-Race Coverage on NBCSN; upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:43 PM – 3:46 PM
Ram Trucks; Golden Corral; Coca-Cola; Golden Corral; Geico; upcoming Cup race; GolfPass.com
5:08 PM – 5:10 PM
Toyota; KFC; Mountain Dew; Marriott Bonvoy #GoldenRule ; KFC; GoCreditOne.com ; NASCAR.com/Shop; Tokyo 2020 Olympics on NBC Sports
5:26 PM – 5:29 PM
Ram Trucks; Canada Dry Ginger Ale & Lemonade; Pizza Hut; Geico; ChoiceHotels.com; Pizza Hut; DarlingtonRaceway.com; Team USA Championship Series on NBCSN
5:34 PM – 5:37 PM
Toyota; Sonic; Busch Beer; Sonic; Ally Bank (Jimmie Johnson) #chasing8; Soccer on NBC/NBCSN; ‘Hobbs & Shaw’ movie; US Gymnastics Championship on NBCSN
5:43 PM – 5:45 PM
Ram Trucks; Wendy’s; Coca-Cola; Wendy’s; Sunoco
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