Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2019 Foxwoods Resort Casino 301
Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:21 PM
Total minutes of complete race broadcast: 201
Minutes of race broadcast: 164
Minutes of traditional commercials: 37
Minutes of side-by-side commercials: 14
Total number of commercials: 117
Total number of companies or entities advertised: 51
Total number of traditional commercials (not split-screen): 85
Total number of companies or entities advertised: 49
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 32
Total number of companies or entities advertised: 20
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Mountain Dew (5 times); Geico (5 times); Golden Corral (4 times); Ram Trucks (4 times)
Breakdown of what the commercials were, by category:
NBC/TV Previews/Promos:
IndyCar indycar.com on NBC/NBC Sports – 2
Sunday Night Football on NBC/NBC Sports – 2
WWE wwe.com on USA Network – 2
Baseball on ESPN – 1
Tour de France tourdefrance.nbcsports.com on NBC Sports – 1
‘Flip or Flop’ on HGTV hgtv.com/shows/flip-or-flop and Splash Show Rooms splashshowrooms.com – 1
‘Pearson’ on USA usanetwork.com/pearson – 1
Team USA Track & Field on NBC Sports – 1
Total: 11
Movies
‘Hobbs & Shaw’ hobbsandshaw.com – 2
Total: 2
Local News/Sports/Points-of-Interest in Penna.
MonroevilleChryslerJeep.com monroevillechryslerjeep.com – 1
Total: 1
Restaurants/Food
Mountain Dew mountaindew.com/ – 4
Golden Corral goldencorral.com/ – 2
Papa Johns papajohns.com – 2
Pay Day hersheys.com/payday – 2
Sonic sonicdrivein.com – 2
Wendy’s wendys.com – 2
Applebees applebees.com – 2
Coca-Cola cocacola.com – 1
KFC kfc.com/ – 1
Kit Kat kitkat.com – 1
Total: 19
Beer/Alcohol
Corona coronausa.com – 2
Busch busch.com – 1
Jack Daniels jackdaniels.com – 1
Total: 4
Car/Truck/Bike
Chevy chevy.com – 3
Mobil 1 mobil1.us (Clint Bowyer, Kevin Harvick) – 2
NAPA napaonline.com/ – 2
Toyota toyota.com – 2
RamTrucks.com ramtrucks.com – 1
GMCDealer.com gmcdealer.com – 1
GoodYear goodyear.com (Dale Earnhardt Jr.) #MakeAName – 1
Shell Rotella Rotella.com/gastruck – 1
Sunoco sunocoinc.com – 1
Buyatoyota.com buyatoyota.com – 1
WeatherTech.com weathertech.com – 1
Total: 16
Insurance/Health
Geico.com geico.com – 3
Progressive progressive.com – 3
Total: 6
Home Improvement
Kioti tractors kioti.com – 2
Total: 2
Financial
USBank.com/hardwork – 3
Ally Bank allybank.com (Jimmie Johnson) #chasing8 – 1
USAA usaa.com/bank – 1
Total: 5
Technology
Amazon Echo amazon.com/echo – 2
ZipRecruiter.com – 2
Dell.com dell.com/ – 1
Xfinity.com/store sxfinity.com/stores – 1
Total: 6
Products/Services for the Home and Personal Use
SaveonSymbicort.com saveonsymbicort.com – 3
Total: 3
Travel
ChoiceHotels.com choicehotels.com – 5
AwayTravel.com awaytravel.com – 3
Best Western.com bestwestern.com – 1
Total: 9
Racing Related
NASCAR.com/tickets nascar.com/tickets – 1
Total: 1
Race brdcast times: Comm. brdcast times:
3:00 PM – 3:03 PM – 3 3:03 PM – 3:05 PM – 2
3:05 PM – 3:09 PM – 4 3:09 PM – 3:11 PM – 2
3:11 PM – 3:23 PM – 12 3:23 PM – 3:25 PM – 2
3:25 PM – 3:32 PM – 7 3:32 PM – 3:34 PM – 2
3:34 PM – 3:42 PM – 8 3:42 PM – 3:45 PM – 3
3:45 PM – 3:58 PM – 13 3:58 PM – 4:00 PM – 2
4:00 PM – 4:02 PM – 2 4:02 PM – 4:04 PM – 2
4:04 PM – 4:11 PM – 7 4:11 PM – 4:13 PM – 2
4:13 PM – 4:19 PM – 6 4:19 PM – 4:20 PM – 1
4:20 PM – 4:21 PM – 1 4:21 PM – 4:23 PM – 2
4:23 PM – 4:31 PM – 8 4:31 PM – 4:34 PM – 3
4:34 PM – 4:42 PM – 8 4:42 PM – 4:44 PM – 2
4:44 PM – 4:51 PM – 7 4:51 PM – 4:53 PM – 2
4:53 PM – 4:54 PM – 1 4:54 PM – 4:56 PM – 2
4:56 PM – 5:06 PM – 10 5:06 PM – 5:08 PM – 2
5:08 PM – 5:13 PM – 5 5:13 PM – 5:15 PM – 2
5:15 PM – 5:28 PM – 13 5:28 PM – 5:30 PM – 2
5:30 PM – 5:34 PM – 4 5:34 PM – 5:36 PM – 2
5:36 PM – 6:21 PM – 45 6:21 PM – checkered flag
Total race brdcst time: 164 Total comm. brdcst time: 37
Number of companies featured during broadcast: 18
(Monster Energy; KFC; Kroger; Coca-Cola; Busch Beer, #BuschPass4Pass #sweepstakes; Toyota; Ram Trucks; Geico; Credit One Bank; Ally Bank; ACE Hardware; Tour de France on NBCSN; IndyCar on NBCSN; #MyTackMyRoots; NBC Sports on NASCAR Radio Sirius XM Channel 90; Official NASCAR App; ‘NASCAR America’ on NBCSN; Post-Race Show on NBCSN; ‘Victory Lap’ on NBCSN; NASCAR.com/Drive; NASCAR.com/Fantasy; upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:52 PM – 3:55 PM
Ram Trucks; Golden Corral; Mountain Dew; Geico; Golden Corral; GoCreditOne.com; NASCAR.com/Tickets
5:22 PM – 5:24 PM
Toyota; Coca-Cola; Busch Beer; KFC; NASCAR.com/Tickets
5:43 PM – 5:46 PM
Ram Trucks; Sonic; ChoiceHotels.com; Geico; Sonic; Busch Beer; upcoming Cup race
5:51 PM – 5:54 PM
Toyota; Wendy’s; Ally Bank (Jimmie Johnson) #chasing8 ; Wendy’s; BristolTix.com; upcoming Cup race
6:00 PM – 6:03 PM
Ram Trucks; Sunoco; Subway; Coca-Cola; Tour de France on NBCSN; Team USA Track & Field Outdoor Championships on NBCSN
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