Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2019 Food City 500
Start time to record race/commercial periods: 1:46 PM
End time to record race/commercial periods: 5:00 PM
Total minutes of complete race broadcast: 194
Minutes of race broadcast: 150
Minutes of traditional commercials: 44
Minutes of side-by-side commercials: 8
Total number of commercials: 121
Total number of companies or entities advertised: 57
Total number of traditional commercials (not split-screen): 104
Total number of companies or entities advertised: 54
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 17
Total number of companies or entities advertised: 13
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: A four-way tie with 5 times each: McDonald’s, Ford, CFP Pro, Allegra D
Breakdown of what the commercials were, by category:
Fox/FS1
PBA Fox Sports foxsports.com/bowling – 3
Baseball on Fox Sports foxsports.com/mlb – 2
Boxing on Fox Sports foxsports.com/boxing – 2
Upcoming Cup race on Fox/FS1 foxsports.com/nascar – 2
NHRA on FoxSports foxsports.com/motor/nhra – 1
Soccer on Fox Sports foxsports.com/soccer – 1
NHL Tonight on NHL Network – 1
‘911’ fox.com/9-1-1 on Fox – 1
US Open Golf on Fox foxsports.com/golf – 1
Total: 14
Local News/Sports/Points-of-Interest in Penna.
MonroevilleChryslerJeep.com monroevillechryslerjeep.com – 1
Robert Peirce & Assoc. – PeirceLaw.com peircelaw.com – 1
Total: 2
Restaurants/Food
McDonald’s mcdonalds.com – 5
TGIFriday’s tgifridays.com/ – 4
Coca-Cola Orange Vanilla us.coca-cola.com/flavors/ – 3
Papa Johns papajohns.com – 2
Buffalo Wild Wings buffalowildwings.com – 2
Dave & Busters daveandbusters.com – 2
Hooters hooters.com (Chase Elliott) – 2
KFC kfc.com/ – 1
Marcos Pizza marcos.com – 1
Total: 22
Beer/Alcohol
Busch busch.com – 1
RumChata rumchata.com – 1
Total: 2
Car/Truck/Bike
Ford ford.com – 4
GoodYear goodyear.com (Dale Earnhardt Jr.) #MakeAName – 2
JohnDeere.com/gator johndeere.com/gator – 2
Kawasaki.com kawasaki.com – 2
Mobil 1 mobil1.us (Clint Bowyer, Kevin Harvick) – 2
Shell Rotella Rotella.com/gastruck – 2
Sunoco sunocoinc.com – 2
Toyota toyota.com – 2
RamTrucks.com ramtrucks.com – 2
Chevy chevy.com – 2
Dodge dodge.com – 1
Midas midas.com – 1
Total: 24
Insurance/Health
Geico.com geico.com – 3
Esurance.com esurance.com – 2
State Farm statefarm.com – 2
Total: 7
Wireless Phone
Cricket mycricket.com – 3
Total: 3
Home Improvement
Kioti kioti.com – 1
KubotaUSA.com kubotausa.com – 1
Total: 2
Financial
CFP Pro LetsMakeaPlan.org – 5
QuickBooks.com quickbooks.com – 3
CreditKarma.com creditkarma.com – 2
Ally Bank allybank.com (Jimmie Johnson) #chasing8 – 1
Total: 11
Technology
Nordvpn nordvpn.com/tv – 1
ShipStation.com shipstation.com/try – 1
Xfinity.com xfinity.com – 1
Total: 3
Products/Services for the Home and Personal Use
Allegra D allegra.com – 5
SaveonSymbicort.com saveonsymbicort.com – 4
Farxiga.com farxiga.com – 1
Nasacort nasacort.com – 1
Xeljanz Xeljanz.com – 1
Total: 12
Military
U.S. Army goarmy.com/warriors – 1
Total: 1
Racing Related
Talladega Superspeedway talladegasuperspeedway.com/ – 1
Total: 1
Race brdcast times: Comm. brdcast times:
1:46 PM – 1:49 PM – 3 1:49 PM – 1:52 PM – 3
1:52 PM – 1:57 PM – 5 1:57 PM – 2:00 PM – 3
2:00 PM – 2:12 PM – 12 2:12 PM – 2:15 PM – 3
2:15 PM – 2:19 PM – 4 2:19 PM – 2:21 PM – 2
2:21 PM – 2:25 PM – 4 2:25 PM – 2:27 PM – 2
2:27 PM – 2:46 PM – 19 2:46 PM – 2:48 PM – 2
2:48 PM – 2:51 PM – 3 2:51 PM – 2:53 PM – 2
2:53 PM – 3:03 PM – 10 3:03 PM – 3:06 PM – 3
3:06 PM – 3:12 PM – 6 3:12 PM – 3:16 PM – 4
3:16 PM – 3:28 PM – 12 3:28 PM – 3:31 PM – 3
3:31 PM – 3:33 PM – 2 3:33 PM – 3:36 PM – 3
3:36 PM – 3:40 PM – 4 3:40 PM – 3:43 PM – 3
3:43 PM – 3:50 PM – 7 3:50 PM – 3:52 PM – 2
3:52 PM – 3:59 PM – 7 3:59 PM – 4:02 PM – 3
4:02 PM – 4:08 PM – 6 4:08 PM – 4:11 PM – 3
4:11 PM – 4:13 PM – 2 4:13 PM – 4:16 PM – 3
4:16 PM – 5:00 PM – 44 5:00 PM – checkered flag
Total race brdcst time: 150 Total comm. brdcst time: 44
Number of companies featured during broadcast: 26
(Monster Energy; ActionforHealthyKids.org #FoxSportsSupports ; Hunts Bros. Pizza; Kroger; Hooters; Outback; Coca-Cola, Orange-Vanilla Coca-Cola; Busch Beer; Chevy; Ford Performance; Toyota, TRD; Ram Trucks; Sunoco; GoodYear; Geico; Nationwide; Credit One Bank; Duracell; AstraZeneca; Symbicort; PBA Playoffs on FS1; Baseball on FS1; ‘WWE Smackdown Live’ on Fox; NHRA on FS1; ‘Race Hub’ on FS1; upcoming Xfinity race; upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
2:33 PM – 2:36 PM
Upcoming Cup race; Dodge; Kioti tractors; Busch Beer; upcoming Xfinity race; NASCAR.com/Tickets
4:22 PM – 4:25 PM
NASCAR.com/Tickets; Toyota; Outback; Geico; Dover Speedway doverspeedway.com NASCAR.com/Tickets; upcoming Xfinity race
4:44 PM – 4:46 PM
Upcoming Cup race; Ford; Orange-Vanilla Coca-Cola; KFC; upcoming Xfinity race; NASCAR.com/Tickets