Weather forecasters in the Madison, IL, area may have been perplexed by the great blast of air that was registered Sunday evening. No, it was not a tornado. It was the collective sigh of relief from thousands of Kyle Larson fans as he crossed the finish line at the World Wide Technology Raceway. His fans at home certainly did the same as they watched their televisions. They would have seen some commercials, too. For those who folks who would like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2026 Enjoy Illinois 300
Start time to record race/commercial periods: 2:52 PM
End time to record race/commercial periods: 7:11 PM
Total minutes of complete race broadcast: 259
Minutes of race broadcast: 222
Minutes of traditional commercials: 37
Minutes of side-by-side commercials: 11
Total number of commercials: 117
Total number of companies or entities advertised: 52
Total number of traditional commercials (not split-screen): 89
Total number of companies or entities advertised: 47
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 28
Total number of companies or entities advertised: 25
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: USA (16 times); Busch Light (7 times); Xfinity (6 times); Sonic (6 times); Applebees (6 times); Toyota (5 times); NASCAR (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘Anna Pigeon’ on USA usanetwork.com/usa-insider/franchise/anna-pigeon – 5
‘Friday Night Smackdown’ on USA usanetwork.com/Friday-night-smackdown – 3
WNBA on USA – 2
Upcoming Cup race on USA – 2
Upcoming Cup race on USA Coca-Cola, Xfinity, Busch Light, Freeway Insurance – 1
Sunday Night Football on NBC/NBC Sports & Peacock – 1
‘Prime Time Emmys’ nbc.com/emmy-awards – 1
‘911’ on USA usanetwork.com/9-1-1 – 1
Total: 16
Local News/Sports/Points-of-Interest in Penna.
Benedum Center trustarts.org/pct_home/visit/facilities/Benedum – 1
Pella Window PellaPittsburgh.com – 1
RiverviewChevyBuickGMC.com – 1
Total: 3
Restaurants/Food
Sonic sonicdrivein.com – 5
Applebees applebees.com – 4
Arby’s arbys.com – 3
Wendy’s wendys.com – 2
Coca-Cola cocacola.com – 1
Golden Corral goldencorral.com/ – 1
IHOP ihop.com – 1
KFC kfc.com/ – 1
Total: 18
Beer/Alcohol
Busch Light busch.com – 4
Twisted Tea twistedtea.com – 1
Total: 5
Car/Truck/Bike
Toyota toyota.com – 5
Chevy chevy.com – 1
GMCDealer.com gmcdealer.com – 1
Valvoline valvoline.com – 1
Total: 8
Insurance/Health
Liberty Mutual libertymutual.com – 3
NJM Insurance njm.com – 2
DAV.org – 1
Progressive progressive.com – 1
Total: 7
Wireless Phone
Cricket Wireless cricketwireless.com – 3
Mint Mobile mintmobile.com – 2
Consumer Cellular consumercellular.com – 1
StraightTalk.com straighttalk.com – 1
Verizon verizon.com – 1
Xfinity Mobile xfinitymobile.com – 1
Total: 9
Financial
Ally Bank allybank.com – 2
Total: 2
Technology
Xfinity.com xfinity.com – 3
DraftKings.com draftkings.com – 2
StarLink starlink.com – 2
Fandango.com – 1
Kalshi Kalshi.com – 1
Total: 9
Products/Services for the Home and Personal Use
Ashley Homestore ashleyhomestore.com – 4
Breztri breztri.com – 3
Free Style Libre freestyle.abbott/us-en/home.html – 1
Ingrezza ingrezza.com – 1
PODS pods.com – 1
Trelegy trelegy.com – 1
Total: 11
Racing Related
NASCAR.com/SwearJar – 1
Homestead-Miami Speedway homesteadmiamispeedway.com – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
2:52 PM – 2:56 PM – 4 // 2:56 PM – 2:58 PM – 2
2:58 PM – 3:02 PM – 4 // 3:02 PM – 3:04 PM – 2
3:04 PM – 3:23 PM – 19 // 3:23 PM – 3:25 PM – 2
3:25 PM – 3:30 PM – 5 // 3:30 PM – 3:33 PM – 3
3:33 PM – 3:38 PM – 5 // 3:38 PM – 3:41 PM – 3
3:41 PM – 3:45 PM – 4 // 3:45 PM – 3:48 PM – 3
3:48 PM – 3:57 PM – 9 // 3:57 PM – 3:59 PM – 2
3:59 PM – 4:01 PM – 2 // 4:01 PM – 4:04 PM – 3
4:04 PM – 4:11 PM – 7 // 4:11 PM – 4:14 PM – 3
4:14 PM – 4:21 PM – 7 // 4:21 PM – 4:23 PM – 2
4:23 PM – 5:03 PM – 40 // 5:03 PM – 5:05 PM – 2
5:05 PM – 5:09 PM – 4 // 5:09 PM – 5:12 PM – 3
5:12 PM – 5:19 PM – 7 // 5:19 PM – 5:22 PM – 3
5:22 PM – 5:35 PM – 13 // 5:35 PM – 5:37 PM – 2
5:37 PM – 5:46 PM – 9 // 5:46 PM – 5:48 PM – 2
5:48 PM – 6:58 PM – 70 // 6:58 PM – 6:58 PM –
6:58 PM – 7:11 PM – 13 // 7:11 PM – checkered flag
Total race brdcst time: 222 // Total comm. brdcst time: 37
Number of companies featured during broadcast: 20
(Enjoy Illinois enjoyillinois.com ; South Point Casino southpointcasino.com ; AMR Safety Team amr.net ; Golden Corral; Hunt Bros Pizza; Sonic; Coca-Cola; Monster Energy; Busch Light, @BuschBeer #BuschAllfor1 #Sweepstakes ; Toyota; Freeway Insurance; PODS; Starlink; Credit One Bank; Xfinity; ‘Anna Pigeon’ on USA; Soccer on USA; WNBA on USA; College Football on USA; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:36 PM – 4:39 PM
Progressive; Wendy’s; Busch Light; Wounded Warrior Project; Straight Talk; Golden Corral; Upcoming O’Reilly Auto Parts on CW
4:45 PM – 4:47 PM
Chevy; Arby’s; PODS; Starlink; Cricket; IHOP; ‘Anna Pigeon’ on USA
4:54 PM – 4:57 PM
Xfinity; Applebees; Liberty Mutual; Twisted Tea; KFC; NASCAR.com ; WNBA on USA
6:05 PM – 6:08 PM
Ally Bank; Applebees; Busch Light; Straight Talk; Progressive; Valvoline; Sonic